A Quick Start Guide to UX Design
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The document outlines the key elements of user experience (UX) design by emphasizing the importance of understanding end-user behavior and motivation in various contexts. It recommends creating behavioral personae to define user needs and tasks, and suggests collaboration with design and development teams to prototype experiences across devices. Additionally, it highlights the significance of validating design decisions through user testing of prototypes.
A Quick Start Guide to UX Design
- 1. EXPERIENCE Make it easy to complete tasks Motivate and engage Capture the heart & mind of the end-user 1 2 Understand the elements of Behavior that influence Experience Design CONTEXT MOTIVATION TASKS QUICK START GUIDE UX DESIGN to Conduct research to understand the elements of end-user behavior for the Experience, in the context of likely engagement At Home At Work On-the-Go In Store • MOTIVATION • TASKS Document differentiating behavioral trends in the form of behavioral personae • MOTIVATION • TASKS SUMMARY • NEEDS Define mental models for each persona, by aggregating key persona tasks & content needs “PERSONA A” TASK CATEGORY + TASKS CONTENT NEEDS “PERSONA B” “PERSONA C” TASK CATEGORY + TASKS CONTENT NEEDS TASK CATEGORY + TASKS CONTENT NEEDS Dimensionalize the engagement cycle of the business, in terms of user needs @ each phase DISCOVERY ENG AGEMENT/CONVERSION SUPPORT/LOYALTY • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone • MOTIVATION • TASKS • TOUCHPOINTS tabletDesktop phone Collaborate with Visual Design, Content Strategy, and Front-End Dev to prototype HTML5 or Native experiences across breakpoints or devices Validate Experience Design decisions by having users complete key tasks on prototype GOAL 1 2 3 4 5 6 7 JONATHAN LUPO @userexperience