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Measuring Quality                          Quality is measured by the influence of a business, in terms of it’s ability
                                           to generate revenue, attract talent, and be recognized within it’s industry.




                                talent                                      media            Expand Influence
Attract Talent

         measurement                                                                                   measurement

• Volume of candidates                                                                        • Volume of coverage
• Level of talent                                                                             • Quality of coverage
• Brand awareness                                                                             • Pos vs. neg. mentions
• Brand perception                                                                            • Credibility of publications




                                                values

Innovate                                                                                     Generate Business
                                                people

         measurement                                                                                   measurement
                                                 work
• Number of awards                                                                            • KPI goals reached
• Invitations to speak/write                                                                  • % repeat business
• Retweets, “likes” & follows                                                                 • % new business
• Site traffic and comments
                                             * brand                                          • % referrals




                                industry                                    clients

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Measuring quality

  • 1. Measuring Quality Quality is measured by the influence of a business, in terms of it’s ability to generate revenue, attract talent, and be recognized within it’s industry. talent media Expand Influence Attract Talent measurement measurement • Volume of candidates • Volume of coverage • Level of talent • Quality of coverage • Brand awareness • Pos vs. neg. mentions • Brand perception • Credibility of publications values Innovate Generate Business people measurement measurement work • Number of awards • KPI goals reached • Invitations to speak/write • % repeat business • Retweets, “likes” & follows • % new business • Site traffic and comments * brand • % referrals industry clients