AIMMS product presentation
- 1. AIMMS Optimization Technology Gertjan de Lange VP Product Strategy, Marketing & Sales Paragon Decision Technology B.V. g.de.lange@aimms.com November, 2011 Hosted by: November 8, 2011 AIMMS - Optimization Technology for Decision Making 1
- 2. BUSINESS ANALYTICS Hosted by: AIMMS - Optimization Technology for Decision Making
- 3. There is a wave: Business Analytics Competing on Analytics (2007): Analytics at Work (2010): The New Science of Winning Smarter Decisions, Better Results Hosted by: AIMMS - Optimization Technology for Decision Making
- 4. Summary of the message … Leading companies build their competitive strategies around data-driven insights by using analytics: • Sophisticated quantitative and statistical analysis, predictive modeling and optimization Leading companies compete on analytics Need for business analytics expertise & tools will increase enormously! “What’s left as a basis for competition is to execute your business with maximum efficiency and effectiveness, and to make the smartest business decisions possible.” because: • Companies often offer similar products, use similar technology. • Many previous bases for competition (geographical advantage / protective regulation) have been eroded by globalization. • Proprietary technologies are rapidly copied. • Breakthrough innovation in products /services seems increasingly difficult to achieve. Hosted by: AIMMS - Optimization Technology for Decision Making
- 5. Competitive Advantage Hosted by: AIMMS - Optimization Technology for Decision Making
- 6. Getting the optimization edge Why do some companies become industry leaders, while others never rise to the top? … these companies posses an ability to make complex decisions faster, more accurately, and more consistently than their competition … because they are big users of Optimization! (2011) Hosted by: AIMMS - Optimization Technology for Decision Making
- 7. HOW DOES THIS RELATE TO US Hosted by: AIMMS - Optimization Technology for Decision Making
- 8. Our Mission Bring the benefits of optimization technology to society To enable people to apply optimization technology successfully into their organisations Hosted by: AIMMS - Optimization Technology for Decision Making
- 9. About Optimization Technology Example: Linear programming (‘simple’) Optimization Technology: Reference: • Operations Research (OR) “AIMMS – Optimization Modeling” http://www.aimms.com/downloads/manuals • Mathematical Modeling Hosted by: AIMMS - Optimization Technology for Decision Making
- 10. Our Role • Be a catalyst for organizations – to make them aware of the benefits that OR can bring – to determine where OR can have the largest impact • Provide organizations with AIMMS and people to reap the benefits of OR • Help organizations to create an ecosystem in which OR can be applied in an optimal way, by providing: – partner network – AIMMS specialists – user community (industry peers) – contacts in academia Hosted by: AIMMS - Optimization Technology for Decision Making
- 11. AIMMS: A FEW HIGHLIGHTS Hosted by: AIMMS - Optimization Technology for Decision Making
- 12. About AIMMS AIMMS provides an optimization technology to cut through your complexity in an optimal way. • for strategic, tactical, and operational decision making • to make optimal decisions, using advanced analytics • straight forward and beyond business intelligence Its immense flexibility and ability to model problems or adjust models in days, or even in hours, gives a powerful decision support instrument to outperform increase performance and outperform the competitors. AIMMS makes smartest business decisions possible Hosted by: AIMMS - Optimization Technology for Decision Making
- 13. AIMMS Product Vision Model/Application Adjustments and Maintenance Fast validation Versatility of algorithmic capabilities Fast analysis & understanding Intuitive Integrated & familiar Ease of use Growth path environment Analysis & Complex Model Application initial development development Deployment situation development POC Optimization engine Application Hosted by: AIMMS - Optimization Technology for Decision Making
- 14. AIMMS Structure • AIMMS, integrated & interactive modeling platform – modeling language, integrated GUI, direct access to solvers, advanced deployment options, and extensive development support features Hosted by: AIMMS - Optimization Technology for Decision Making
- 15. AIMMS Usage • AIMMS, integrated & interactive modeling platform – modeling language, integrated GUI, direct access to solvers, advanced deployment options, and extensive development support features • AIMMS supports the complete optimization chain – from prototyping to large-scale deployment – from development to operational use – from single use to multi use – from desktop to published (web) application Hosted by: AIMMS - Optimization Technology for Decision Making
- 16. AIMMS Features Hosted by: November 8, 2011 AIMMS - Optimization Technology for Decision Making 16
- 17. Some of our customers Hosted by: AIMMS - Optimization Technology for Decision Making
- 18. AIMMS-based Applications Shell - Cat Cracking SHARC is currently used in more than 35 refineries and has been instrumental in improving the performance of their FCCUs. In an average unit this can equate to an annual margin increase of $2– 3 million. Weijian Mo Shell Global Solutions (US) Inc. Senior Staff Technologist http://www.aimms.com/references/ case-studies/shell-global-solutions- sharc Hosted by: AIMMS - Optimization Technology for Decision Making
- 19. AIMMS-based Applications GDF Suez – Terminal Management Production planning & flexibility allocation at multi-user LNG terminal “Using AIMMS, and specifically its integrated GUI, helped us in our comprehension and analysis of the optimization model developed by the GDF Suez. During the model design phase, we have been able to explain easily what was fine in the model and what has to be modified. The discussion with the developers was facilitated by the flexibility of AIMMS.” Benoît Labaune, manager at Society of the Fos-Cavaou Gas Terminal Benefits: LNG terminal plans lead to higher production levels and higher flexibility without incurring contractual penalties for unfairness, which could not have been achieved without the tool. In addition, the flaring of excess gas is reduced and the operation of the terminal is smoother, so the lifetime of the equipment is prolonged. http://www.aimms.com/references/case-studies/gdf-suez-opti-atm Hosted by: AIMMS - Optimization Technology for Decision Making
- 20. AIMMS-based Applications Arcelor Mittal – Strategic Planning Optimizer Based on a MIP model and integrated to SAP APO (SNP Module of SAP), an AIMMS component was developed for ArcelorMittal´s Supply Chain Network Planning. This Optimizer supports the strategic decision process of obtaining the production mix optimization considering customer profitability as well the production and logistics capacities for ArcelorMittal and its subsidiary Vega do Sul. “The AIMMS based Optimizer developed by UniSoma is the 'heart' of the System and the most important component of the project. It optimizes demand with basis on customer profitability - a request which we did not find in any 'package' - indicating the most lucrative flat steel customers for CST and Vega do Sul”. Marcia Schwarz de Assis Project Manager Information Technology Department of ArcelorMittal http://www.aimms.com/unisoma Hosted by:
- 21. AIMMS-based Applications INEOS – Simulation & Steam Optimization The AIMMS modeling system has been used to redevelop the production planning and simulation tool DISPO that is essential in maintaining Ineos Cologne plant reliability and utilization at over 90% (actually 97%). Clemens Schwark Ineos Cologne Production Planning and Coordination http://www.aimms.com/references/case-studies/ineos-koln-dispo Hosted by:
- 22. AIMMS-based Applications LyondellBasell – Olefins Furnace Feed Scheduling “AIMMS provided us an excellent platform to achieve fast prototyping, a 100% data – model separation for scalability, flexibility in solver usage, a common model for all six sites – in spite of all, and more the site specific exceptions, and more.” Sheila Schmitt, Paul Leggett LyondellBasell Source: INFORMS Practice Meeting Baltimore, April’08 www.aimms.com/applied-optimization Hosted by: AIMMS - Optimization Technology for Decision Making
- 23. Franz Edelman award 2011 The Franz Edelman Award recognizes outstanding examples of innovative operations research that improves organizations, and often change people's lives. http://www.aimms.com/edelman Hosted by: AIMMS - Optimization Technology for Decision Making
- 24. Closing Questions • Optimization technology supports decision making across industries and applications • Simulation technology supports decision making across industries and applications • When to use optimization? • When to use simulation? • Can we make even better decisions by integrating/connecting the optimization and simulation technology (1+1=3)? Hosted by: November 8, 2011 AIMMS - Optimization Technology for Decision Making 24