Be The Talk Of The Town - How To Maximize Your Media Coverage
- 1. Michael Raine with Andrew King Editors, Canadian Musician Magazine
- 2. About the guys talking: Editor: Canadian Musician, Professional Sound, Canadian Music Trade & Professional Lighting & Production magazines Co-Host the Canadian Musician Radio podcast. Presented and sat on panels at ECMA Week, Halifax Pop Explosion, and many others Interviewed: Rush, Kiesza, Magic!, Avril Lavigne, etc. Asst. Editor: Canadian Musician, Professional Sound magazines, Canadian Music Trade & Professional Lighting & Production magazines Co-Host the Canadian Musician Radio podcast – CanadianMusicianRadio.com Written for: CBC, Huffington Post Canada, Quip Magazine, etc. Interviewed: Gordon Lightfoot, Randy Bachman, Robbie Robertson, Metric, Billy Talent, etc. Michael Raine Andrew King
- 3. First Question: IS YOUR MUSIC ANY GOOD? Do not share until it’s ready to be heard It’s hard to get a first chance, it’s even harder to get a second
- 5. Media Tools At least two professional hi-res photo options Bio & talking points – careful of name drops and dating yourself Avoid hyperbole – you’re not fooling anyone Links to articles, interviews, positive reviews, etc. When describing your sound, make it accessible Quality album stream Get www.yourband.com and info@yourband.com
- 6. Who do you target? Better to smartly target 10 people than send a generic email to 500 Start local Local newspapers & alt weeklies Local cultural or art magazines Local TV news, radio, or magazines Community, college, and online radio Podcasts, Blogs
- 7. Research Your Targets Know who they are and what they do How are you useful to them Be smart & realistic about your request
- 8. Is there a story? That you have a new album is not a story But the album can be a story You can make a story Ex. Paper Lions’ Rolling Oyster Revue Ex. Hollerado’s Meet the Mayor Tour Make it a honest reflection of you
- 9. What will I do if I am interested? Google you… obviously • Past media coverage • Wikipedia Most media are copycats, not trendsetters You got my attention, NOW WHAT?
- 10. Social leverage helps It is not what you know, but who you know…. but also what they think of you Music media & PR is a small industry
- 11. There a difference between persistent and annoying Do not be presumptuous Be nice to the gatekeeper Pay attention to what was asked Reply ASAP Follow Up
- 12. Is a publicist necessary? Need something to promote (i.e. album and tour dates) Is there organic buzz? Don’t wait to ask questions & make connections Does the price & timeframe makes sense for your needs?
- 13. Represent Your Brand in Everything
- 15. Thanks for joining us! An email will circulate shortly with a link to access the webinar in its entirety on demand. www.canadianmusician.com