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chapter  11 Using Language
Denotative Meaning Literal or dictionary meaning of word or phrase
Connotative Meaning Meaning suggested by associations or emotions triggered by word or phrase
Language Use Guidelines Accurately Clearly Vividly Appropriately
Abstract Words Refer to general concepts, qualities, attributes
Concrete Words Refer to tangible objects
Abstract vs. Concrete Physical activity Sports Golf Professional golf Tiger Woods Abstract Concrete
Imagery Creates mental images of objects, actions, ideas
Simile Comparison Introduced with “like” or “as”
Simile “ Air pollution is eating away at the monuments in Washington, D.C., like a giant Alka-Seltzer tablet.”
Metaphor Comparison Not introduced with “like”  or “as”
Metaphor “ America’s cities are the windows through which the world looks at American society.”
Rhythm Pattern of sound created by choice, arrangement of words
Parallelism Similar arrangement of pair or series of related words, phrases, sentences
Parallelism “ Rich and poor, intelligent and ignorant, wise and foolish, virtuous and vicious, man and woman—it is ever the same, each soul must depend wholly on itself.”
Repetition Reiterating same word or set of words At beginning or end of successive clauses, sentences
Repetition “ If not now, when? If not us, who? If not together, how?”
Alliteration Repeating initial consonant in close or adjoining words
Alliteration “ Our colleges, our communities, our country should challenge hatred wherever we find it.”
Antithesis Juxtaposition of contrasting ideas, usually in parallel structure
Antithesis “ Ask not what your country can do for you; ask what you can do for your country.”
Using Language Appropriately Occasion Audience Topic Speaker
Inclusive Language Does not stereotype, demean on basis of gender, race, religion, disability, sexual orientation, etc.
Using Inclusive Language Avoid generic “he” Avoid use of “man” when referring to both men  & women
Using Inclusive Language Avoid stereotyping jobs, social roles by gender Use names groups use to identify themselves
Avoid the Generic “He” Ineffective: Whenever a surgeon walks into the operating room, he risks being sued for malpractice.
Avoid the Generic “He” More Effective: Whenever a surgeon walks into the operating room, she or he risks being sued for malpractice.
Avoid Generic “Man” Ineffective: If a large comet struck the earth, it could destroy all of mankind.
Avoid Generic “Man” More Effective: If a large comet struck the earth, it could destroy all human life.
Avoid Stereotyping  Ineffective: Being a small businessman in the current economic climate is not easy.
Avoid Stereotyping  More Effective: Being a small business person in the current economic climate is not easy.
Use Group Self-Identifiers Ineffective: The Paralympics show what handicapped people can accomplish in the athletic arena.
Use Group Self-Identifiers More Effective: The Paralympics show what people with disabilities can accomplish in the athletic arena.

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Chapter 11 - Using Language