1. The document discusses various aspects of language use including denotative versus connotative meaning, guidelines for language use, abstract versus concrete words, imagery, similes, metaphors, rhythm, parallelism, repetition, alliteration, antithesis, and using language appropriately.
2. It also discusses using inclusive language by avoiding generic uses of "he" or "man", stereotyping jobs or social roles by gender, and using the names groups use to identify themselves.