Closing the Programmatic Loop
Download as PPTX, PDF0 likes511 views
The document discusses the increasing shift towards programmatic advertising, highlighting that by 2019, a significant majority of digital ad spending will be programmatic and mobile-based. It identifies key challenges marketers face, including data fragmentation and the need for actionable insights. Datorama is presented as a solution to these challenges, offering a unified platform to manage and analyze marketing data effectively.
Closing the Programmatic Loop
- 1. MARCH 8, 2018 CLOSING THE PROGRAMMATIC LOOP SARA SHULMAN
- 2. 81.5% of 2018 US digital display spend will be programmatic – eMarketer, November 2017
- 3. By 2019 80% of programmatic ad spend will go to mobile rather than desktop ads – eMarketer, November 2017
- 4. By 2019 77% of US digital video ad dollars will move to programmatic – eMarketer, November 2017
- 5. What we hear How do I solve transparency once and for all? Do I have the insights needed to own my strategy and clean up my supply chain? Where should I place my next investment? How do I provide real-time reporting to my teams and clients that matches my real-time buys?
- 6. “Marketing teams are overwhelmed with the number of data sources they must integrate.” – CHALLENGE1 FRAGMENTATION
- 8. CHALLENGE3 INSIGHTS CAMPAIGNS PARTNERS / CLIENTS AUDIENCES CREATIVE / CONTENT CHANNELS REGIONS
- 9. HOW WE USED TO DO IT Data Sources Data Acquisition Data Warehouse Data Delivery Data Consumption Traditional BI & siloed data processing • Operational Systems • Transactional Systems • Internal / External • Extraction • Transformation • Loading • Central Repository • Subject based datamarts • Metadata • User facing app • Report generation • Subject based data cubes • Data mining • Dashboards • Scorecards • Querying • Reporting • OLAP
- 10. DISPARATE DATA/CHAOS SINGLE SOURCE OF TRUTH WORLDWIDE PAID SOCIALPAID SEARCHDISPLAY VIDEO MOBILE TV OOH PROGRAMMATIC PRINT CONTENT SYNDICATION NATIVE WEB, APPS & MARKETING AUTOMATION CRM ECOMMERCE & OFFLINE SALES SOCIAL + SEO SPONSORSHIPS BRAND HEALTH DATA IoT & PRODUCTS SOCIAL LISTENING PR & INFLUENCERS Drive Performance Drive Impact Improve Loyalty GROWTH Connect + Unify Act Analyze THE DATORAMA WAY: ONE PLATFORM FOR 100% OF MARKETING DATA
- 13. +20 Verticals Datorama is the Market Leader. Fast 500 #35 Cool Vendor 300+ Agencies 2000+ Brands PARTNER WITH THE MARKET LEADER
- 14. HOW DATORAMA CAN HELP • Solve marketing data fragmentation systematically • Make media transparency actionable & scalable • Automate and iterate with your expertise • Gain insights and deliver results fast