Communication is the sharing of information between individuals or groups to reach a common understanding, and involves transmitting a message through a medium with the goal of the receiver understanding and responding to the message. Effective communication is a dynamic process that occurs on an intrapersonal, interpersonal, and public level, and involves key elements like a sender, receiver, message, medium, feedback, and context. Communication plays a critical role in business by strengthening commitment between parties, bridging misunderstandings, and holding an organization together across all phases of interpersonal relations.
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