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Basic Elements of
 Communication
Communication
                Communication
Communication
   The sharing of information between two or more
 individuals or groups to reach a common
 understanding.


    An important aspect of behavior means speaking
 or writing or sending a message to another person
 ensuring that it has reached the target audience and
 able to understand, interpret and respond to the
 message received.
Role of Communication in Business
   Role of Communication in Business


 Strengthen a mutual sense of commitment

 Helps to bridge the gap between people who have
misunderstanding

  Plays a critical role in all phases of interpersonal
relations

 Holds an organization together
Role of Communication in Business
 Role of Communication in Business



    It is the tool that brings about
changes in the attitudes and views of
  our associates, motivate them and
establish and maintain relations with
                  them.
Business Communication
     Business Communication



  Letters, reports, memos, notices,
 interviews, meetings, conferences,
presentations, negotiations, ompany
meeting are the examples of business
           communication.
Attributes of Communication
Attributes of Communication


  Communication is unintentional
     as well as intentional
      It is a dynamic process
           It is systemic

     It is both interaction and
             transaction
“ Communication is a process of passing information
  and understanding from one person to another.”
                                                  Keith Davis




  “Communication is any behavior that results in an
             exchange of meaning.”
                              The American Management Association
“Communication is the process by which information is
 passed between individuals and/or organizations by
       means of previously agreed symbols.”
                                              Peter Little

        5 Key Terms in the Definition

Social, Process, Symbols, Meaning, &
             Environment
The Elements or factors involved in the process of communication are:
 Source/Sender, Audience/Receiver, Goal/purpose, Message/Content,
       Medium/Channel, feedback and Environment/Context



                                     Received
   Idea      Encoding
                      Message Medium                          Idea
                                     Message Decoding
      Tx                                                        Rx
 (Transmitted)                                               (Received)

                 One Way Communication Process


                            Feedback
                                     Received
   Idea      Encoding
                      Message Medium                          Idea
                                     Message Decoding
      Tx                                                        Rx
 (Transmitted)                                               (Received)
                 Two Way Communication Process
Message conceived 1             Message decoded 4
Decision to send message      Language is decoded from
   as a result of thought       knowledge of terms,
process or external stimuli     vocabulary, previous
                                    information



 Message encoded 2            Message interpreted 5
 Appropriate medium
                              Interpretation understanding
         selected:
                                 Underlying as well as
Letter, e-mail, interview,
                                    explicit meaning
   Meeting, telephone


  Medium selected 3             Feedback supplied 6
 Appropriated language        Signals passed to sender/oral
Chosen oral, written word,          or written reply/
  Picture, or non-verbal           non-verbal signals
     communication
1. Intrapersonal Level




2. Interpersonal Level




3. Level of public Communication

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Elements of Communication

  • 1. Basic Elements of Communication
  • 2. Communication Communication Communication The sharing of information between two or more individuals or groups to reach a common understanding. An important aspect of behavior means speaking or writing or sending a message to another person ensuring that it has reached the target audience and able to understand, interpret and respond to the message received.
  • 3. Role of Communication in Business Role of Communication in Business Strengthen a mutual sense of commitment Helps to bridge the gap between people who have misunderstanding Plays a critical role in all phases of interpersonal relations Holds an organization together
  • 4. Role of Communication in Business Role of Communication in Business It is the tool that brings about changes in the attitudes and views of our associates, motivate them and establish and maintain relations with them.
  • 5. Business Communication Business Communication Letters, reports, memos, notices, interviews, meetings, conferences, presentations, negotiations, ompany meeting are the examples of business communication.
  • 6. Attributes of Communication Attributes of Communication Communication is unintentional as well as intentional It is a dynamic process It is systemic It is both interaction and transaction
  • 7. “ Communication is a process of passing information and understanding from one person to another.” Keith Davis “Communication is any behavior that results in an exchange of meaning.” The American Management Association
  • 8. “Communication is the process by which information is passed between individuals and/or organizations by means of previously agreed symbols.” Peter Little 5 Key Terms in the Definition Social, Process, Symbols, Meaning, & Environment
  • 9. The Elements or factors involved in the process of communication are: Source/Sender, Audience/Receiver, Goal/purpose, Message/Content, Medium/Channel, feedback and Environment/Context Received Idea Encoding Message Medium Idea Message Decoding Tx Rx (Transmitted) (Received) One Way Communication Process Feedback Received Idea Encoding Message Medium Idea Message Decoding Tx Rx (Transmitted) (Received) Two Way Communication Process
  • 10. Message conceived 1 Message decoded 4 Decision to send message Language is decoded from as a result of thought knowledge of terms, process or external stimuli vocabulary, previous information Message encoded 2 Message interpreted 5 Appropriate medium Interpretation understanding selected: Underlying as well as Letter, e-mail, interview, explicit meaning Meeting, telephone Medium selected 3 Feedback supplied 6 Appropriated language Signals passed to sender/oral Chosen oral, written word, or written reply/ Picture, or non-verbal non-verbal signals communication
  • 11. 1. Intrapersonal Level 2. Interpersonal Level 3. Level of public Communication