CRASH COURSE ON CREATIVITY
  PROFESSOR TINA SEELIG, STANFORD UNIVERSITY




     FRAMING
                   and
REFRAMING
Soren Helsted (Denmark) – Elizabeth Mora (Colombia)
 Alejandro Morales (Chile) – Consuelo Morales (Chile)
            Julian Schenell (Deutschland)
REFRAMING A
Loaf of bread
REFRAMING A
                     Loaf of bread
                       MAIN HEROIC QUIALITY
  DIVERSITY                                   ADAPTABILITY
  Thousands of                                In each region of
different kinds of                             the world bread
 bread in every                               is made from the
      culture                                    native grains




 LIFE GIVING                                    CULTURAL
Bread and grain                                 It appears in
 it’s the largest                              various social
part of most of                                  forms, from
 the world food                                 museums to
      source                                  religious rituals
REFRAMING A
Loaf of bread
 HOW DO WE ADD VALUE TO AN
 INCREDIBLY VALUABLE MEAL?
REFRAMING A
 Loaf of bread
  HOW DO WE ADD VALUE TO AN
  INCREDIBLY VALUABLE MEAL?




WE SHARE BREAD…
SHARE BREAD PROGRAM
SHARE BREAD PROGRAM


BUY ONE HALF
SHARE BREAD PROGRAM


BUY ONE HALF   SHARE THE OTHER HALF
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
SHARE BREAD PROGRAM

send bread to…
  ALL OVER THE WORLD
SHARE BREAD PROGRAM

then you can track where your bread is…

                                    EVEN
                                  SHARE VIA
                                  WEB CAM
the important thing is to share a little
    happiness with someone else




        SHARE BREAD…

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