GCSE Media intro - edit - l1 print - 2016
- 2. Learning Intentions/ Progress Criteria • Learning intentions – To introduce the GCSE Media Course – To explain what “the Media” are – To cover expectations and requirements of Media Studies • Progress criteria – We will • Know how GCSE Media Studies is assessed • Learn what I need to do to succeed in Media Studies • Understand our current relationship with the media
- 3. Advert – “Odyssey” • Who is it aimed at (audience)? • How does it work (language)? • What is it selling (product/ institution)? • How does it try to sell it? (representation)? • How do you feel about the advert? – Does it work for you? – Are you convinced? • Why?
- 5. Levi Jeans Advert – “Odyssey” • Who is it aimed at (audience)? • How does it work (language)? • What is it selling (product/ institution)? • How does it try to sell it? (representation)? • How do you feel about the advert? – Does it work for you? – Are you convinced? • Why?
- 6. According to Levis this is… • “The story of two souls breaking free from the physical and emotional confines of an inner world… • …Clad in Levi’s Engineered Jeans, the twosome are spurred to seek an unexpected way out of their oppressive surroundings… • …During their high octane odyssey they meet, and together discover a brave new world to explore behind the four walls…”
- 7. The advert… • …took around six months to make… • …cost £2.5 million (in 2002) • …used a variety of practical special effects (e.g. dirt canons, flight harnesses) and CGI(computer generated imagery)… • …ran into problems when the two models complained that they couldn’t actually move in the jeans – which then had to be redesigned especially for the advert… Freedom to Move…?
- 9. What are the media? • “…means of mass communication…” (Oxford English Dictionary) • Television • Radio • Film • Music • Internet • Magazines • Newspapers • Advertising • Video Gaming
- 10. Defining media • Mass communication - ability to reach many people at same time – Each individual type is a “medium” – Comes from verb “to mediate” – Includes publishing, gaming, filmmaking, photography, music, broadcasting and internet – List growing all the time; many new media platforms combine different media in one (convergence)
- 11. Convergence • Give some examples of media convergence
- 12. Your Media • What is your favorite film/ video game/ TV programme/ other media product and why?
- 13. My Media
- 14. Why are you here? • On post-it: – Why you chose to take Media Studies – What sort of things you expect to do during the course – What you hope to gain from it
- 15. Why study it? • Most people in UK exposed to more than 3000 images/messages daily • New blog created every second • YouTube has over a billion users–almost a third of all people on the Internet • In 2011, 500 million people worldwide played games for at least one hour per day • 9 out of 10 teenager have computer, games console and/ or mobile phone • BBC news site updated every second • Number of text messages sent daily greater than total global population • Average teenager spends nearly £1000 a year on socialising and image alone
- 16. Aims of the Course • Consider range of media products • Understand different audiences • Investigate how people/ places represented in media • Develop understanding of media industries and technologies • Develop practical production skills
- 17. The Course • 2 year course • Sep-Dec 2016: introduction to media • 2 Units – Unit 1: Examination (40%) • May/ June 2018 – TV Serial Drama – Unit 2: Controlled Assessment (60%) • 3 Assignments – Assignment 1: Jan-Mar 2017 – Assignment 2: Apr-June 2017 – Assignment 3: July-December 2017
- 18. Unit 1 – Exam (40%) • Investigating the Media – 90 minute exam (May/ June 2018) – Focus on TV Serial Drama – Begin formal preparation January 2018 – Start watching TV dramas! • BBC • Virgin/ Sky boxsets • Sky Atlantic • Netflix/ Amazon Prime – Based on ideas/ concepts covered throughout course so make notes
- 19. Unit 2 – Controlled Assessment (60%) • Understanding the Media – Three assignments • Assignment 1 – Introduction to the Media – DVD covers (deadline March 2017) » 15 marks • Assignment 2 – Cross-Media Study – Advertising and Marketing (deadline July 2017) » 30 marks • Assignment 3 – Practical Production – Magazine (deadline December 2017) » 45 marks
- 20. What you’ll learn • How Media products made and used • How the Media works • How the Media is changing • How you relate to the Media
- 21. How you’ll learn • Key Concepts – Media Language (forms and conventions) – Media Institutions – Media Representations – Media Audiences
- 22. Outside lessons • Do homework • Watch the news • Visit media websites – Media Guardian (daily email digest) – Digital Spy – Den of Geek – IGN – BBC – Radio 4 (Media Show) – My blog (mediaframgcse.blogspot.com)
- 23. Task • To understand the media, you need to understand your own use of it • Create your own ‘timeline’ – Choose a typical day this week – Note all your activities that day (including those where you use no media products) – Create a chart in your book presenting your findings – Deadline: Monday 12th September
- 24. Books • Make sure you complete the front of your books neatly – Your name – The subject (Media Studies) – My name (Mr Earl) – Room number (B17)
- 25. Any questions?
- 26. End of Lesson One