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Guy Giles Looking Local Beyond 2010 SMART Delivery
- 1. Guy Giles BEYOND 2010 – Smart Delivery Kirklees Council – Looking Local 21 st October 2010
- 2. Formally the DigiTV National Project – funded by DCLG Now fully owned and operated by Kirklees Council Looking Local Starter Kit Multiple Channels: Digital Television (SKY, Virgin Media, Freeview with modem) Other consumer devices e.g. Wii Mobile Phones Kiosks 120 LA’s, HA’s and Health Trusts engaged to date Full business case Our History
- 3. The audience There was a clearly defined audience for Looking Local : Digitally excluded, with a focus on the C2, D and E demographic The elderly Disabled people Evidence suggests that these people are the highest users of public services, the most expensive to service and the most difficult to reach Results from recent Microsoft UK survey: 30% Of current OAPs and “Baby Boomer” Generation are computer illiterate 97% Of households have a television – which will have to become digital 90% of the adult population owns a mobile phone
- 4. 646 residents completed survey 90% believed that Looking Local technology should be used to improve customer service 80% residents said they would use Looking Local Only 18% of tenants use internet to access services on website When asked ‘Why don't you use internet to access website’ the highest response was 'no PC', second, ‘no internet’, third was 'age‘ 45% of usage is out of office hours, 25% at weekends Audience research (Sandwell Homes)
- 5. T-Seniority
- 6. 88% found the information and services clear and user friendly 97% could navigate the service without help 100% of participants used email and other areas of interest were highlighted as transport and health services, news & weather 88% found it sufficiently useful or very useful 38% used it daily, 30% used it on a weekly basis, 16% monthly and the rest less frequently 90% felt more informed with the service 80% felt the service enriched their means of communication 81% felt the service made their life easier by giving them more autonomy over their life 43% felt closer to their family 75% felt more confident towards new technology after the trial 85% wanted to continue with the service after the trial Audience research (T-Seniority)
- 7. Only 19% had used a PC before and 18% had accessed the web But...... Mobile phones were the most common form of technology used within the group Only 16% had ever used a mobile phone for data services Audience research (T-Seniority) Text your postcode to: 07786 203957
- 8. Mobile – Smart Phones 30% adults have a 3G phone 7% adults have an iPhone Android growing exponentially Source: © Netsize 2010 and IPSOS MORI
- 9. Mobile – Apps Schools Admissions App Birmingham City Council App Looking Local App
- 10. Youview TV – Apps meet TV
- 11. Guy Giles Operations Manager email: [email_address] tel: 07973 909663 web: www.lookinglocal.gov.uk