How to be an Effective Product Manager
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The document outlines key skills and systems for effective product management, emphasizing the importance of focusing on the problem space, understanding user research methods, and adopting an experimental mindset. It highlights the need for strong team dynamics, where product managers communicate the vision, build trust, and set high standards among teammates. Additionally, it advocates for organized processes in execution to enhance productivity.
How to be an Effective Product Manager
- 1. How to be an Effective Product Manager Anshumani Ruddra/ @baboonzero Sequoia CTO/ CPO Summit 2016
- 2. Legend Skills/ Systems of an Effective PM: #Core – skeletal and muscular #Process – circulatory #People – nervous
- 3. #Core Spend the majority of your time in the problem space Why before How and What
- 4. #Core Learn the difference between Attitudinal and Behavioral user research methods What users say – Attitudinal What users actually do – Behavioral
- 5. #Core Always be deconstructing What works and why? What doesn’t work and why? How can this product be improved 10x?
- 6. #Core Adopt an experimenter’s mind-set Every experiment has three crucial steps: Setting up the experiment Measuring the results Using the results to improve the experiment
- 7. #Core Use first principles thinking
- 8. #Core Build breadth and go deep on a couple of skills At an org level – match people with complementary skills
- 10. #People Peddle your wares to your teammates Your backlog, roadmap, sprint plan, product requirement documents – these are all products you own and create for your teammates– your first users. Set a high quality bar with them.
- 11. #People Articulate the vision and mission Users care about the ‘Why’ So does your team
- 12. #People Build trust within your team Set high standards and deliver Expect high standards
- 13. #Process Avoid multitasking Do one thing at a time. Do it well. Same goes for your product.
- 14. #Process Bring order to chaos: • Daily scrums are good • Come prepared for meetings • Take notes during meetings – share with everyone • Stick to shorter meetings • Use Jira/ Trello/ whiteboards
- 15. #Process Live by the two pizza rule
- 16. Q&A