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Integrating Social Networking
Technology into Online Teaching
          and Learning

                 Steve C. Yuen, Ph.D.
                        Professor
          The University of Southern Mississippi
                      Steve.Yuen@usm.edu

2010 Creating Futures Through Technology Pre-Conference, Biloxi, MS, March 3, 2010
What is a Social Network?
   • A social network is an online service for
     communities of people who share an interest
     with one another to collaborate.
   • A social network service focuses on building
     online communities of people who share
     interests and activities, or who are interested
     in exploring the interests and activities of
     others. Most social network services are web
     based and provide a variety of ways for users
     to interact, such as e-mail and instant
     messaging services (Wikipedia).
Barnett: Social Networking                   March 8, 2008
Universities and Social Networking.
http://www.slideshare.net/sparkbouy/universities-and-social-networking/
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
connected
Popular Social Networks
•Facebook

•Friendster

•LinkedIn

•MySpace

•Ning
Social Networking Factoids
• Social networking and blogging are now the
  4th most popular online activities, according to
  Nielsen’s recently released Global Faces and
  Networked Places report. (2009)
• Social networks now represent the fastest
  growing Internet segment – 3 times the rate of
  overall Internet growth. (2009)

                       Source: Nielson Netratings
In 2008, if you’re not on a
  social networking site,
you’re not on the Internet.

IAB Platform Status Report: User Generated Content, Social Media,
            and Advertising — An Overview (April 2008)
There are over 400 million
    registered users on Facebook.




If Facebook were a country, only
    China and India have larger
    populations than Facebook.
Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz
Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz
• The most visited social networking site in the world (Nielsen
  Report, 2009)
• 5 billion pieces of content [Web links, news stories, blogs,
  photos] shared weekly (Facebook,2009)
• 400 million active users worldwide (70% outside the USA)
• 60 million status updates posted daily
• Average user has 130 friends on the site
• 3 billion photos uploaded to the site each month
• More than 14 million videos uploaded each month
• 55 minutes spent on Facebook daily by a typical user
• A monthly growth of 1,382% as reported by
  Nielsen.com in March 2009
• 75 million Twitter users or unique visits
  (ComScore, Jan 2010)
• 50 million tweets per day—that's an average
  of 600 tweets per second (Feb 2010)
Pew Internet & American Life Project
            2006 Study
Pew Internet & American Life Project
• 2009 National Study – Social Media & Young Adults
   – 73% all online American Youth between the age
     of 12 and 17 use social networking sites for
     communication, up from 55% in November 2008
   – 72% of online 18-29 years olds use social
     networking sites
   – 47% of online adults use social networking sites,
     up from 37% in November 2008
Pew Internet & American Life Project
Pew Internet & American Life Project
ECAR Study – Undergraduate
Students and Information Technology
Social Learning
Social Networking in Education
Social Networking in Education
• Provide a casual place of learning
• Develop literacy and communication skills
• Encourage students to express their own
  thoughts
• Provide effective collaboration and
  communication
• Offer a channel of resources and
  knowledge exchanges
Social Networking in Education
• Provide a source of social support and
  socialization for different learners
• Enhance students’ learning experiences
• Develop e-portfolios
• Form communities of practice
• Build an online learning community
• Offer immersion in a foreign language
  environment
Collective Intelligence and
                           E-Learning 2.0:
                     Implications of Web-Based
                          Communities and
                              Networking


Chapter 16 - Using Social Networking to Enhance Sense of
            Community in E-Learning Courses

               http://book.yuen.us/book1/
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
Integrating Social Networking Technology into Online Teaching and Learning
The End
     Questions or Comments?

 This presentation is available on the Web at:
     http://slideshare.yuen.us
                Follow me at:
  My Blog - http://blog.yuen.us
My Tweets - http://twitter.yuen.us

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Integrating Social Networking Technology into Online Teaching and Learning

  • 1. Integrating Social Networking Technology into Online Teaching and Learning Steve C. Yuen, Ph.D. Professor The University of Southern Mississippi Steve.Yuen@usm.edu 2010 Creating Futures Through Technology Pre-Conference, Biloxi, MS, March 3, 2010
  • 2. What is a Social Network? • A social network is an online service for communities of people who share an interest with one another to collaborate. • A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services (Wikipedia). Barnett: Social Networking March 8, 2008
  • 3. Universities and Social Networking. http://www.slideshare.net/sparkbouy/universities-and-social-networking/
  • 8. Social Networking Factoids • Social networking and blogging are now the 4th most popular online activities, according to Nielsen’s recently released Global Faces and Networked Places report. (2009) • Social networks now represent the fastest growing Internet segment – 3 times the rate of overall Internet growth. (2009) Source: Nielson Netratings
  • 9. In 2008, if you’re not on a social networking site, you’re not on the Internet. IAB Platform Status Report: User Generated Content, Social Media, and Advertising — An Overview (April 2008)
  • 10. There are over 400 million registered users on Facebook. If Facebook were a country, only China and India have larger populations than Facebook. Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz
  • 11. Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz
  • 12. • The most visited social networking site in the world (Nielsen Report, 2009) • 5 billion pieces of content [Web links, news stories, blogs, photos] shared weekly (Facebook,2009) • 400 million active users worldwide (70% outside the USA) • 60 million status updates posted daily • Average user has 130 friends on the site • 3 billion photos uploaded to the site each month • More than 14 million videos uploaded each month • 55 minutes spent on Facebook daily by a typical user
  • 13. • A monthly growth of 1,382% as reported by Nielsen.com in March 2009 • 75 million Twitter users or unique visits (ComScore, Jan 2010) • 50 million tweets per day—that's an average of 600 tweets per second (Feb 2010)
  • 14. Pew Internet & American Life Project 2006 Study
  • 15. Pew Internet & American Life Project • 2009 National Study – Social Media & Young Adults – 73% all online American Youth between the age of 12 and 17 use social networking sites for communication, up from 55% in November 2008 – 72% of online 18-29 years olds use social networking sites – 47% of online adults use social networking sites, up from 37% in November 2008
  • 16. Pew Internet & American Life Project
  • 17. Pew Internet & American Life Project
  • 18. ECAR Study – Undergraduate Students and Information Technology
  • 20. Social Networking in Education
  • 21. Social Networking in Education • Provide a casual place of learning • Develop literacy and communication skills • Encourage students to express their own thoughts • Provide effective collaboration and communication • Offer a channel of resources and knowledge exchanges
  • 22. Social Networking in Education • Provide a source of social support and socialization for different learners • Enhance students’ learning experiences • Develop e-portfolios • Form communities of practice • Build an online learning community • Offer immersion in a foreign language environment
  • 23. Collective Intelligence and E-Learning 2.0: Implications of Web-Based Communities and Networking Chapter 16 - Using Social Networking to Enhance Sense of Community in E-Learning Courses http://book.yuen.us/book1/
  • 37. The End Questions or Comments? This presentation is available on the Web at: http://slideshare.yuen.us Follow me at: My Blog - http://blog.yuen.us My Tweets - http://twitter.yuen.us

Editor's Notes

  • #20: The ECAR (Educause Center for Applied Research) conducted this study in 2009. 30,616 Undergraduate students from 103 four-years institutions and 12 two -year institutions participated in the study.