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SUCCESS IS NOT ABOUT DOING
DIFFERENT THINGS

IT IS DOING THE SAME THING DIFFERENTLY-

WITH CONVICTION, EMPATHY & PASSION!


Shardendu Narayan
Engineer –In –Chief cum Member Secretary
State Water & Sanitation Mission,
Ranchi, Jharkhand
Participatory Learning & Action
w
CLTS




       Ownership of the campaign to the community
       No Top down approach.
       Primary stake holders are informed, empowered to take the
       decision about the very fate of any project.
Successful intervention
• Empowering Panchayati Raj.
• Empowering Women Participation.
• Understanding community and its need of
  sanitation.
• Interaction with Community.
• CLTS Approach.
• Opinion Building.
• Emerging of Natural Leaders.
• Follow up
First Approach




To understand the socio political economy of the
village.
Five NGO members visit           to interact with the
community and influential persons of the village.
Winning confidence of PRIs and tribal chieftain
Discussion about the project and its benefit to
community / better and healthy life
Community mobilization for the triggering exercise
Opinion Building
In village gathering PRA activities is being carried out
Mobilization of villagers
Village mapping
Various triggering tools were used to acknowledge the unsafe
and bad defecation practice
TRIGGERING TOOLS
   •Walk of shame
   •Quantification of human excreta left in open/day
   •Path of fly
   •Foul air-water-food
   •Creation of sense of disgust among villagers
   •Understanding of heavy social and economic price of
   open defecation




      Demand Generation
Identification of natural leaders
During the trigger session, the villagers are convinced enough to
voluntary display the desire to change this situation.
This interaction is also used to identify the natural leaders of the
community.
Follow ups

These natural leaders became
the ambassadors of the
programme.
This whole process set the ball
rolling   followed     by    the
orientation    programme      of
motivators, natural leaders and
motivators.
After 50% HH constructed and
used Toilets
All the household were
divided in three categories-
MANUSHYA,      BILLI    AND
SUWAR (Human, Cat & Pig).




             Follow ups
Follow ups

Chart      displayed on a
prominent place.
The natural leaders with the
help of team members
started conducting small
meeting with the families in
the last two categories to
work as a catalyst for
change.
Cat/Pig category families
were desperate to change
their status from the last two
categories     to   the    first
category.
Different IEC activities

This process got lot of
impetus with the participation
of kids.
The team went to village
schools to talk about the
sanitation and later the same
kids became a party to this
whole        campaign          by
participating in rally as well as
participating in different other
IEC activities.
Different IEC activities

As a part of IEC activities wall
writing was organized in all the
villages where these triggering
activities were conducted. The
slogans were either in Santhali
or in colloquial Hindi so that the
message      reaches     to    the
stakeholders.
It was followed by street
theatres and other IEC tools to
give impetus to the movement
and promoting healthy habits.
Basket-IEC activities
 IEC Tools          Discription
 Chakmakati Gari Message on local          transport
 Door Rahe Bimari (Rikshaw, TSR, Bus etc.)
 Jamghat          Weekly Village Haat Meeting

 Namaskar          Door to door visit

 Ghoomti           Mobile van with video display
 Pradarshini       component
 Street theatre    Skits and drama in villages and
                   other locations
 Jyoti Juloos      Candle procession by children

 Munaadi           Verbal announcement with drums

 Jankari             A written quiz on FAQs about
                     Sanitation & Hygiene issues
 Wall Painting       Participatory    wall-writing in
                     villages
 Cultural/ religious Campaign in big crowd
 gathering
 Folk dances         Tradition media intervention at
                     construction sites
Community Monitoring

Once all the toilets were
constructed       the   village
chieftain called another
meeting to impress upon
the villagers to start using
the toilet religiously.
To ensure that defecation in
the open is being stopped,
community took thing in its
own hand by forming watch
committee.
Success Achieved

This whole exercise made a
remarkable   impact   and
created a buzz in the
district.
In this whole period the
three villages, Asanbani,
Amlagarhi and Rajbandh
achieved Open Defecation
Free environment.
Challenges faced
• Defecation in the open was a norm and there was
  hardly any home, which was having even a
  makeshift toilet. It required lot of patience and
  empathy to engage the villagers in any sort of
  discussion.
• The accessibility was also a problem.
• It was difficult to get hold of people in the daytime
  because everyone was out in the forest for getting
  wood or other forest materials. The team started
  to visit the village early in the morning. For the
  villagers it was also easy because their day start
  very early.
Learning
• With perseverance we can win the trust of the
  community.
• With the help of community many remarkable
  change can be brought in the life of people
  living at the margin of the process of
  development.
• It was observed that the whole effort got a new
  boost when the villagers were informed that
  the team of Global Sanitation Fund will visit
  there village to inspect the use of toilet and if
  satisfied the village would be declared open
  defecation free.
Learning


 Work together with
participatory approach
will lead to success .
Email : shardendu.narayan@gmail.com;
swsm.jharkhand@gmail.com

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Jharkhand's performance in the TSC_ Shardendu Narayan (WSM)_2012

  • 1. SUCCESS IS NOT ABOUT DOING DIFFERENT THINGS IT IS DOING THE SAME THING DIFFERENTLY- WITH CONVICTION, EMPATHY & PASSION! Shardendu Narayan Engineer –In –Chief cum Member Secretary State Water & Sanitation Mission, Ranchi, Jharkhand
  • 3. CLTS Ownership of the campaign to the community No Top down approach. Primary stake holders are informed, empowered to take the decision about the very fate of any project.
  • 4. Successful intervention • Empowering Panchayati Raj. • Empowering Women Participation. • Understanding community and its need of sanitation. • Interaction with Community. • CLTS Approach. • Opinion Building. • Emerging of Natural Leaders. • Follow up
  • 5. First Approach To understand the socio political economy of the village. Five NGO members visit to interact with the community and influential persons of the village. Winning confidence of PRIs and tribal chieftain Discussion about the project and its benefit to community / better and healthy life Community mobilization for the triggering exercise
  • 6. Opinion Building In village gathering PRA activities is being carried out Mobilization of villagers Village mapping Various triggering tools were used to acknowledge the unsafe and bad defecation practice
  • 7. TRIGGERING TOOLS •Walk of shame •Quantification of human excreta left in open/day •Path of fly •Foul air-water-food •Creation of sense of disgust among villagers •Understanding of heavy social and economic price of open defecation Demand Generation
  • 8. Identification of natural leaders During the trigger session, the villagers are convinced enough to voluntary display the desire to change this situation. This interaction is also used to identify the natural leaders of the community.
  • 9. Follow ups These natural leaders became the ambassadors of the programme. This whole process set the ball rolling followed by the orientation programme of motivators, natural leaders and motivators.
  • 10. After 50% HH constructed and used Toilets All the household were divided in three categories- MANUSHYA, BILLI AND SUWAR (Human, Cat & Pig). Follow ups
  • 11. Follow ups Chart displayed on a prominent place. The natural leaders with the help of team members started conducting small meeting with the families in the last two categories to work as a catalyst for change. Cat/Pig category families were desperate to change their status from the last two categories to the first category.
  • 12. Different IEC activities This process got lot of impetus with the participation of kids. The team went to village schools to talk about the sanitation and later the same kids became a party to this whole campaign by participating in rally as well as participating in different other IEC activities.
  • 13. Different IEC activities As a part of IEC activities wall writing was organized in all the villages where these triggering activities were conducted. The slogans were either in Santhali or in colloquial Hindi so that the message reaches to the stakeholders. It was followed by street theatres and other IEC tools to give impetus to the movement and promoting healthy habits.
  • 14. Basket-IEC activities IEC Tools Discription Chakmakati Gari Message on local transport Door Rahe Bimari (Rikshaw, TSR, Bus etc.) Jamghat Weekly Village Haat Meeting Namaskar Door to door visit Ghoomti Mobile van with video display Pradarshini component Street theatre Skits and drama in villages and other locations Jyoti Juloos Candle procession by children Munaadi Verbal announcement with drums Jankari A written quiz on FAQs about Sanitation & Hygiene issues Wall Painting Participatory wall-writing in villages Cultural/ religious Campaign in big crowd gathering Folk dances Tradition media intervention at construction sites
  • 15. Community Monitoring Once all the toilets were constructed the village chieftain called another meeting to impress upon the villagers to start using the toilet religiously. To ensure that defecation in the open is being stopped, community took thing in its own hand by forming watch committee.
  • 16. Success Achieved This whole exercise made a remarkable impact and created a buzz in the district. In this whole period the three villages, Asanbani, Amlagarhi and Rajbandh achieved Open Defecation Free environment.
  • 17. Challenges faced • Defecation in the open was a norm and there was hardly any home, which was having even a makeshift toilet. It required lot of patience and empathy to engage the villagers in any sort of discussion. • The accessibility was also a problem. • It was difficult to get hold of people in the daytime because everyone was out in the forest for getting wood or other forest materials. The team started to visit the village early in the morning. For the villagers it was also easy because their day start very early.
  • 18. Learning • With perseverance we can win the trust of the community. • With the help of community many remarkable change can be brought in the life of people living at the margin of the process of development. • It was observed that the whole effort got a new boost when the villagers were informed that the team of Global Sanitation Fund will visit there village to inspect the use of toilet and if satisfied the village would be declared open defecation free.
  • 19. Learning Work together with participatory approach will lead to success .