Weaving the Semantic Web with Graphite
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The document discusses Common Sense Media's ratings and reviews of age-appropriate media, including their new "Learning Ratings" system that evaluates media's learning potential. It outlines Common Sense Media's process for tagging educational metadata fields to their reviews using the Learning Resource Metadata Initiative standard. Key stakeholders in the tagging process are identified as Product, Editorial, Engineering, and Marketing teams.
Weaving the Semantic Web with Graphite
- 1. June 5, 2013 Weaving the Semantic Web with Graphite
- 2. What We Do •Rate The largest, most trusted library of age-appropriate media ratings and reviews, covering nearly all kids and family media. •Educate Advice and issue education for parents, educators, and policymakers, ranging from digital citizenship to limiting violence and commercialism. The Common Sense K-12 Digital Literacy and Citizenship curriculum has been implemented in more than 50,000 schools across the globe. Closing in on 100K registered educators. •Advocate An authoritative and respected nonpartisan voice to policymakers, the industry, legislators, and thought leaders – supported by a unique grassroots movement from concerned citizens. •Investigate Reliable, independent data on children's use of media and technology and the impact it has on their physical, emotional, social, and intellectual development.
- 3. • 19,000 reviews across all media types • Key rating elements: o Age-appropriateness o Detailed “nutritional labeling” of parental pain points o Learning potential for digital content o Over 25 major media distribution partners Common Sense Media: Ratings and Reviews
- 4. New “Learning Ratings” uncover the learning potential of games, apps and websites • Explosion of digital media has resulted in a confusing landscape for parents • Parents want kids to consume media that is “good for them” • Educational experts helped us develop unique rating system • Covers core academic content + deeper learning skills and other social and emotional (21st century) skills • Learning Awards
- 9. typicalAgeRange computed mediaType? not clear ratingValue and/or aggregateRating? name image url about? Does this remain untagged? userComments? Review? price headline? keywords? about? description? auto url dateCreated educationalFramework CCSS and itemReviewed about?
- 10. targetURL http://www.corestandards.org/Math/Content/6/EE alignmentType teaches targetName Algebra.CCRA.6.EE targetdescription
- 11. Fields We Do Not Have publisher author (of review w/ Google+) useRightsURL status? inLanguage English auto? interactivityType “mixed” default? Or “active” better? timeRequired skip for now? isBasedonURL do not have educationalUse group work, assignment, lesson plan, assessment, field trip learningResourceType Instructional Material, presentation, handout, syllabus intendedEndUser Student, teacher, administrator? isFamilyFriendly don’t have, automate if relevant? Does this highly structure data remain untagged? Does this remain untagged? Do we tag User Reviews? LRMI Field Name Other Field No tag? Legend reviewBody
- 14. Tagging Approach and Issues Move slowly: Do easy stuff first, learn from consumer site, watch. How Much to Expose? How will search developments alter Graphite in 2014-15? Granularity: Graphite on the product/ collection level; how to best present/tag at the resource level? Field Notes (UGC): See how editorial reviews play, then tag user reviews as needed. Drupal module: Can we contribute to LRMI incorporation in Microdata module/field formatters?
- 15. Product Editorial (Ed) Engineering Marketing (Ed) - Map & add fields - Automate easy pairs - Determine edge cases for review - Approve and align terms - Enter content - Final say over edge cases - Add field formatters - Computed values - QA - Input on relevant terms and rich snippet content - Share analytics and traffic impacts Tagging Process
- 16. For Further Information Graphite.org: email for sign-up; Register on CommonSenseMedia.org as an Educator to use after beta launch at ISTE omar@commonsense.org
Editor's Notes
- #6: Home pageLRMI about discoverability, so are we
- #7: Review page
- #8: Editorially picked Best of List pagesApp Market rec lists do better than Apps, need a filter
- #9: 15+ fields in rubric that roll-up into three main Learning Dimensions, and a score from final tally and editorial oversight
- #10: mediaType: webpage, video, printed book – we also have Apps and videogames, not in recommended either
- #12: Educational use: options so far only: "assignment," "group work” field trip, lesson plan, assessmentInteractivity type: Acceptable values: "active," "expositive," "mixed”Author – for rich snippets, separate from LRMI entirely but may affect SEO rank and does show up in display
- #13: Field note: contributed by teacher, plan not to mark this up yet, wait and see how the main review page does first so as not to bring in conflicting ratings. Depending on how this is picked up by search and usage, we will tag as needed later.
- #14: Complication is that some products will appear on both consumer and Graphite sites, need to tag properly to differentiate content. Currently no editorial content besides rating similar across both sites.
- #16: Drupal 7 site, Microdata module