Linked in
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This document provides an outline for a workshop on using LinkedIn for business purposes. It includes sections on building a company page, networking, using groups, company policy, and social media integration. Attendees will learn how to create a basic company profile, add content like products and services, connect with others, use search and groups to find contacts, and get an overview of available analytics. Troubleshooting tips are also provided to address common issues like email acceptance or access to profiles.
Linked in
- 1. A word about wifi !!! + buddying up/demo account. Introduction - 15 mins. - assume you're here because you're already on LinkedIn or have decided this is what you need to do. - if not, we need you to buddy up with someone else for today. 1
- 2. - summarise what we're about to do (we will cover the last section if we have time). 2
- 3. - NOW: use LinkedIn to find your neighbour's profile. 3
- 4. Build a company page - 1 hour. (we can provide access to a spoof one if needed, just ask us). Upfront Troubleshooting - what if your email isn’t accepted to start an account (eg. hotmail). - “you’ve not been on LinkedIn long enough” -> if these occur to you, you’ll need to buddy up or use our demo account (search for IIPSI). Criteria for adding a company page: http://help.linkedin.com/app/answers/detail/a_id/1594 I’m going to show you how to fill in a Profile (shadow this with Arrow). - basic profile - logos - company type, size, etc - show how to allocate the company profile to others for admin rights (need to be connected) - location (upto 5) - specialities : KEYWORDS - add products and services (first one is featured on your homepage!) - embedding video in your product page. - different login for company? NO. Updates. 4
- 5. - show how to post an update (targetting if you have 100+ followers) - show how to add attachments. - how to delete an update. - adding others in last session if time! Other. - Show Analytics that are available. Now let attendees do this. 4
- 6. Build a company page - 1 hour. (we can provide access to a spoof one if needed, just ask us). Troubleshooting - what to do if your name is common to other companies (nothing!) - what to do if you have more than one company profile by accident (>support) - what to do if you’ve lost access to your company profile (> support) Supported media in profiles: http://help.linkedin.com/app/answers/detail/a_id/34327 5
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- 9. Building your network - 1 hour. Look at techniques for making connections. Direct approaches - show Connect and how to change email approach - show InMail approach. Connect + InMail + OpenConnect : show the differences! http://www.linkedin.com/mnyfe/subscriptionv2?family=general&csrfToken=ajax%3A250 0346178537428887&trk=prem_bdg_clk - show use of advanced search for people Referred approaches - show ‘get introduced’ SHOW NEXT SLIDES. 8
- 10. - view to be viewed (view a profile on purpose). - - connecting to people who viewed your profile (show Mark's example). 9
- 11. Using Groups > for connection building (Show the screen example of approach after joining a Group.) > Increasing your profile and becoming a thought leader. (show “most influential THIS WEEK”). > how to start your own group 10
- 12. stealth modes - hiding your snooping (settings) - hiding your contacts (settings) 11
- 13. Building your network (GO DO IT) - 1 hour. PRACTICE WITH YOUR NEIGHBOUR. - Stealth mode if you want - Try sending connect requests or InMail with proper english - Find someone and view their profile, then send them a ‘I saw you viewed my profile’ - Find a target person in a group and send them a ‘I saw you were in this group’ or ‘I saw your comments on XXX and would love to discuss them” 12
- 14. Company policy - 15 mins. HANDOUT EXAMPLE. - which staff should be on it (EVERYONE!) - photos please!!! - internal training of staff. - what contract/management level should be on it. 13
- 15. Social Media integration (DO IT NOW IF TIME) - 20 mins. - Twitter (only allows Twitter output as of July 2012) - Facebook (not possible easily) - next step integration via Zapier or IFTTT (show you this over lunch?) 14
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- 17. Build a company page - 1 hour. (we can provide access to a spoof one if needed, just ask us). Updates. - updates - Do this here, or in last section? : Twitter, blog feed, latest news feed. - how to delete it. Troubleshooting - what if your email isn’t accepted to start an account (eg. hotmail). - “you’ve not been on LinkedIn long enough” - what to do if your name is common to other companies (nothing!) - what to do if you have more than one company profile by accident (>support) - what to do if you’ve lost access to your company profile (> support) - troubleshooting (email issues) - case studies good and bad (Arrow?) Other. - What Analytics are possible? (unique visits, page overviews/views/impressions/followers). - FIND OUT IF THERE IS ANY other way to get profiled in LinkedIn other than groups and company listing. 16