Melanie Edwards: Twitter Chats #FLBlogCon13
3 likes854 views
This document provides information on hosting Twitter chats. It discusses what Twitter chats are, the differences between sponsored and non-sponsored chats, and the benefits of hosting and participating in chats. It offers tips on finding existing chats, setting up a chat with a hashtag, date, and promotion. It also reviews best practices for moderating and reporting on a chat. The document aims to educate and provide steps for starting your own Twitter chat to build community and expertise.
![Tips from Twitter Chat Hosts
@EllaMedia | @modernmami
“[Come] prepared with 6-8 questions per hour [and] prepare to address other questions
from attendees...” ~ Rajean Campbell Blomquist, rajeanblomquist.com
“Don't aim for perfection, you will very likely miss a tweet or ten, but the community will
automatically retweet what they find valuable...”
~ Elma Placeres Dieppa, latinoamerigringa.com
“Hashtag, hashtag, hashtag. You need a hashtag that is short, sweet, and can't be misread
as something else.” ~ Lisa Martin, lisacooking.com
“Pick a time that isn't overly busy on Twitter and that works for your target audience.”
~ Whitney Trujillo, enlistmoms.com](https://image.slidesharecdn.com/1120audedwardstwitterchats-130922081238-phpapp01/85/Melanie-Edwards-Twitter-Chats-FLBlogCon13-13-320.jpg)
Melanie Edwards: Twitter Chats #FLBlogCon13
- 1. MELANIE EDWARDS MODERNMAMI.COM ELLA MEDIA @EllaMedia | @modernmami
- 2. Background Blogging/social media since 2006 Parenting/lifestyle blog to tell stories Began working with PR/brands, reviews Evolved to long- term relationships & campaigns, plus consulting @EllaMedia | @modernmami
- 3. What are Twitter Chats? Conversation on specific topic or theme tracked with a hashtag. Take place on a specific date and time. Moderated by chat host. Normally recurring. @EllaMedia | @modernmami
- 4. Sponsored vs Non-Sponsored Focused on sponsor’s message Usually involve giveaways to engage participants May have multiple hosts Great for building quick buzz Focused on sharing and learning Giveaways optional & not expected Usually have 1-2 hosts plus guest “speakers” Great for building community & authority @EllaMedia | @modernmami Sponsored Twitter Parties Non-Sponsored Twitter Chats
- 5. Why Host Twitter Chats? @EllaMedia | @modernmami Builds community Great way to connect with others sharing similar interests Discuss topics all are passionate about Creates buzz (for brand, self, services) Increase visibility & social media presence Share & learn Sets you up as expert
- 6. Why Participate in Twitter Chats? @EllaMedia | @modernmami Builds community New connections Shared interests Learn from others Source: Bob Cotter/Flickr
- 7. How to Find Existing Twitter Chats @EllaMedia | @modernmami Google Doc listing – bit.ly/ChatSched @ChatSchedule - twitter.com/ChatSchedule Search Twitter Keep an eye on hashtags used in your stream! Hashtag shout-out! #GetRealChat #BrandChat #SMChat #BlogChat #SEOTalk #JournChat
- 8. How to Host a Twitter Chat @EllaMedia | @modernmami Decide on hashtag (140 characters!) & date/time Promote Graphic button Landing page Register it (Twubs.com) FB event page Tweet it out! A lot… Use tools to help you moderate (tweetchat.com) Source: Maria Sinayskaya/Flickr
- 9. After the Chat… @EllaMedia | @modernmami Respond to tweets you didn’t get to during chat. Keep tweets going by asking questions. Recap the chat, provide a transcript, archive it. Storify Tweetreports.com (subscription service)
- 10. Let’s Talk Numbers Analyze Twitter chat results # of tweets # of retweets # of participants Reporting tools Hashtracking.com Tweetbinder.com Tweetreach.com Tweets Retweets Participants @EllaMedia | @modernmami
- 11. Things to Consider… @EllaMedia | @modernmami Trolls/spam Popular hashtags attract spam Beware trolls Hashtag hijacking Taking over hashtag with unintended use Source: Cali4beach/Flickr
- 12. Is It Really Trending? Default setting on trends list. Based on your location & who you follow. Have to manually change setting to see non-tailored trends. Can see worldwide, individual countries, even city-level. @EllaMedia | @modernmami Tailored Trends Location-Specific Trends Friends might tell you your hashtag is trending, but is it really?
- 13. Tips from Twitter Chat Hosts @EllaMedia | @modernmami “[Come] prepared with 6-8 questions per hour [and] prepare to address other questions from attendees...” ~ Rajean Campbell Blomquist, rajeanblomquist.com “Don't aim for perfection, you will very likely miss a tweet or ten, but the community will automatically retweet what they find valuable...” ~ Elma Placeres Dieppa, latinoamerigringa.com “Hashtag, hashtag, hashtag. You need a hashtag that is short, sweet, and can't be misread as something else.” ~ Lisa Martin, lisacooking.com “Pick a time that isn't overly busy on Twitter and that works for your target audience.” ~ Whitney Trujillo, enlistmoms.com
- 14. Take Action! 5 Steps You Can Take in the Next Week to Get You Started @EllaMedia | @modernmami 1. List topics you're passionate about or often asked about for your expertise. Narrow list down to 1 you'd like to focus on. 2. Create a hashtag that’s descriptive, but concise. 3. Survey your community for a good day of the week and time to host your chat. (Does morning or night work better? Is a certain day of the week not good?) 4. Try it out! Test your hashtag and have an informal chat with your community. 5. Decide on a frequency for your chat and begin promoting!
- 15. Learn More! @EllaMedia | @modernmami Twitter Chat Guide (Social Media Examiner) http://bit.ly/SMEtwitter How To (Mashable) http://bit.ly/mashhowto Hashtag Hijacking (Small Biz Trends) http://bit.ly/smbizhijacking Source: Alexander Levin/Flickr