OmnichannelX 2021: How to Make Content a Maintainable Business Asset Through Structuring and Tagging
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The document discusses strategies to make content a maintainable business asset by addressing key challenges in content management, such as findability, relevance, and outdated information. It introduces the concept of componentized content, emphasizing the use of metadata and semantic relationships to enhance content structuring and delivery across multiple channels. The text outlines an approach that combines breaking down content into connected components, automating content identification, and ensuring formatting independence for improved user experience.
OmnichannelX 2021: How to Make Content a Maintainable Business Asset Through Structuring and Tagging
- 1. HOW TO MAKE CONTENT A MAINTAINABLE BUSINESS ASSET THROUGH STRUCTURING AND TAGGING Yanko Ivanov June 2021
- 2. WHAT WE’LL TALK ABOUT ▪ Key content management challenges and how to approach them ▪ Componentized content basic concept ▪ Metadata & semantic connections (from taxonomy to ontology) ▪ How it all fits together
- 3. HELLO! YANKO IVANOV SOLUTION ARCHITECT AND CONTENT ENGINEER ENTERPRISE KNOWLEDGE, LLC @YANKOKIVANOV KNOWLEDGE MANAGEMENT AGILE DELIVERY SEMANTIC MODELING CONTENT MANAGEMENT KNOWLEDGE GRAPHS
- 4. Difficulty finding what is relevant Hindered findability and relevance Multiple versions, outdated content, maintenance nightmare Multiple variants needed to meet multiple delivery channels Difficulty providing the exact answer the user is looking for MOSTLY UNSTRUCTURED CONTENT LARGE AMOUNTS OF CONTENT DUPLICATED & STALE CONTENT CONTENT CONTAINS UI FORMATTING ANSWER IS BURIED IN THE CONTENT BEFORE WE TALK ABOUT WHAT WE CAN DO… LET’S TALK ABOUT HOW WE GOT HERE… @EKCONSULTING @YANKOKIVANOV Key Content Management Challenges
- 5. BEFORE WE TALK ABOUT WHAT WE CAN DO… LET’S TALK ABOUT HOW WE GOT HERE… Audience poll: ▪ On your computer or your smartphone, navigate to www.menti.com ▪ Then enter the code shown in the next page …
- 6. HOW ARE WE TACKLING THESE CHALLENGES?
- 7. APPROACH TECHNIQUES Metadata and semantic relationships to improve findability and recommendations Breaking up content into smaller, connected components Metadata and automation to improve identification of existing content Content components with delivery-independ ent formatting Combination of these techniques to deliver the most relevant and specific content component to the user MOSTLY UNSTRUCTURED CONTENT LARGE AMOUNTS OF CONTENT DUPLICATED CONTENT CONTENT CONTAINS UI FORMATTING ANSWER IS BURIED IN THE CONTENT @EKCONSULTING @YANKOKIVANOV
- 9. SEMI-STRUCTURED CONTENT COMPONENTS Features Safety Instructions User Guide Troubleshooting Appendix Charging This monitor can charge your laptop at 2.5A. Screen Resolution Max screen resolution for this monitor is 3840 x 2160. Do not plug in the monitor with wet hands. If you have trouble, simply restart the monitor. @EKCONSULTING @YANKOKIVANOV Monitor: HyperSharp Model: M27 User Guide Monitor: HyperSharp; Models: M13, M15, M27. Safety Instructions Do not plug in the monitor with wet hands. Features • Charging This monitor can charge your laptop. See further specifics for your model. • Screen Resolution Max screen resolution for this monitor is 3840x2160 Troubleshooting If you have trouble, simply restart the monitor. Appendix This monitor complies with FCC regulations. If you have questions, please use our smart AI chat system. Traditional Content Componentized Content
- 10. METADATA & SEMANTIC RELATIONSHIPS (FROM TAXONOMY TO ONTOLOGY)
- 11. BUSINESS TAXONOMY EK’s Definition of Taxonomy Controlled vocabularies used to describe or characterize explicit concepts of information, for purposes of capture, management, presentation, and findability. @EKCONSULTING @YANKOKIVANOV
- 12. TAXONOMY AND COMPONENTIZED CONTENT Features Safety Instructions User Guide Troubleshooting Appendix User Guide Monitor: HyperSharp, Models: M13, M15, M27. Safety Instructions Do not plug in the monitor with wet hands. Features • Charging This monitor can charge your laptop. See further specifics for your model. • Screen Resolution Max screen resolution for this monitor is 3840x2160 Troubleshooting If you have trouble, simply restart the monitor. Appendix This monitor complies with FCC regulations. If you have questions, please use our smart AI chat system. Charging This monitor can charge your laptop at 2.5A. Screen Resolution Max screen resolution for this monitor is 3840 x 2160. Do not plug in the monitor with wet hands. If you have trouble, simply restart the monitor. @EKCONSULTING @YANKOKIVANOV Monitor: HyperSharp Model: M27 Brand: Model: Screen Size: HyperSharp M15 M27 15 inch 24 inch 27 inch 30 inch Brand: Model: Screen Size: M27 27 inch 30 inch Brand: Model: Max Resolution: M27 3840 x 2160 Brand: Model: HyperSharp M27 M15 Brand: Model: Screen Size: HyperSharp M27 27 inch HyperSharp HyperSharp
- 13. Componentized Content Management System i.e., a database of reusable content segments CONNECTED CONTENT Features Safety Instructions User Guide Troubleshooting Appendix Charging This monitor can charge your laptop at 2.5A. Screen Resolution Max screen resolution for this monitor is 3840 x 2160. Do not plug in the monitor with wet hands. If you have trouble, simply restart the monitor. @EKCONSULTING @YANKOKIVANOV Monitor: HyperSharp Model: M27 Brand: Model: Max Resolution: M27 3840 x 2160 Brand: Model: HyperSharp M27 M15 Brand: Model: Screen Size: HyperSharp M27 27 inch Screen Resolution Max screen resolution for this monitor is 3840 x 2160. Screen Resolution Max screen resolution for this monitor is 2560 x 2048. Do not plug in the monitor with wet hands. HyperSharp 3840 x 2160 Max Resolution:
- 14. PUTTING IT ALL TOGETHER
- 15. PUTTING IT ALL TOGETHER Feature: “Screen Resolution” for Model M27 Safety Instructions for Brand HyperSharp, Display Mini. API @EKCONSULTING @YANKOKIVANOV Features Safety Instructions User Guide Troubleshooting Appendix Charging This monitor can charge your laptop at 2.5A. Screen Resolution Max screen resolution for this monitor is 3840 x 2160. Do not plug in the monitor with wet hands. If you have trouble, simply restart the monitor. Monitor: HyperSharp Model: M27 Model: M27 Marketing / Support websites Question answering search & chat applications Troubleshooting wizard or in-product help content Connected Content Repository Authoring Experience Delivery Channels