The document discusses ways for a business to optimize costs during economic downturns. It recommends analyzing IT operational expenses, renegotiating contracts, virtualizing servers, moving to SaaS solutions, and outsourcing non-core functions to reduce costs by 25-45%. Keross offers to assess IT expenses, devise an operational cost reduction plan through disruptive actions, and fully manage infrastructure through monitoring and SLA agreements. Initial steps involve an assessment meeting, presentation of findings, and contract negotiations if approved.