Print text analysis
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The document outlines key questions and concepts to consider when analyzing texts, including what the text is doing, how it is doing it, and why. It discusses applying knowledge of print concepts to unseen analysis, evaluating impact on audiences. It also provides questions to consider about audience, such as demographic characteristics and appeals, as well as codes and conventions like genre, techniques, and intertextuality.
Print text analysis
- 1. Key questions to tackle a text: • What is the text doing to you? • How is it doing it? • Why is it doing it?
- 3. L.O: to apply our knowledge of print key concepts to an unseen textual analysis Must apply the key concepts to an unseen text using correct terminology where relevant. Should evaluate and consider the impact of media texts upon audiences. Could compare analysis of media texts across different platforms.
- 9. Audience • Who is the main audience? Characteristics – demographic, psychographic, behavioural. • What is the appeal? What does it offer the audience? (i.e. Uses and Gratifications) • What position does it put the audience in? Empowered? Subordinate? • What is the unique selling point? Codes and conventions • What genre does text belong to? Genre indicators. • Key techniques to convey meaning or appeal to the audience? • Mise-en-scene • Editing • Camera work and focus • Narrative arcs, themes and patterns • Intertextuality • Semiology - imagery and connotation
- 10. How are print codes and conventions used to shock and scare the audience?
- 11. How are print codes and conventions used to shock and scare the audience in this NHS advert?
- 12. Key concepts What can you remember about the key concepts in media? Audience Codes and conventions Write 3 things you remember on post-it notes and add to the board.
Editor's Notes
- #10: JUST FOCUS ON AUDIENCE AND CODES AND CONVENTIONS (what does it do to you, and how does it do it?)