Nathan Green proposes the name "Tonic" for his rock music magazine, explaining that the name is short, memorable for the target audience, and references the tonic note in music theory. He identifies rock music as having a wide range of styles that provide diverse content options. The target audience is described as 16+ years old, mainly male but also female, who listen to rock music and have disposable income for magazines. The front cover design will feature models in plain and band t-shirt outfits to represent different types of rock fans, on a simple dark or white backdrop.