An introductionThe Basics of Rhetoric
A few definitions to knowWhat is Rhetoric?
Definitions of RhetoricAristotle’s Definition:the art of observing in any given case the “available means of persuasionOther Definitions:“The study of effective speaking and writing.”-Silva Rhetoricae“ The art of speaking or writing effectively”Merriam-Webster“The art of effective communication” ???
3 things to considerThe Major Players of Rhetoric
Aristotle’s IdeasAuthor – the creator of the communicationAudience – the receiver of the communicationSubject – the topic of the communication
**Note: that was not a rhetorical questionWhat is Rhetorical Analysis?
The Components…Rhetoric = effective speaking and writingAnalysis = identifying the parts or features of something and explaining how these features work together
The Basics Of Rhetoric Revised
Rhetorical AnalysisCameron’s definition:Breaking apart the components of a piece of communication to examine the techniques an author uses to get a point across.Communication mediums – speaking, writing, visualTechniques of…Language (our major focus)ImagesVerbal inflections
Ask 3 questionsSo how do we start?
3 Rhetorical Questions1.  What is the message?2. How is the message being conveyed?3. Why is the message being conveyed?
Rhetorical ModesDescription & NarrationProcess Analysis – explaining how to do something, 	presenting steps or events in order.Illustration – using examples to back up an ideaComparison & ContrastCause & Effect Analysis – looking for causes and 	analyzing consequencesClassification – arrangement of info. into groups or 	categories
Rhetorical Modes, continuedDefinition – conveying the full meaning of a word 	that is central to a writer’s or culture’s ideas.Argumention/Persuasion – convincing someone to 	join our side of the issue or take action to 	advance our cause.  Centered around a main proposition or claim
How to Read a Visual TextO – overview – What is the visual about?P – parts – What elements/details seem important?T – title – Does the visual have a title?I – interrelationships – How do the above elements relate to each otherand connect?C – conclusion – Draw a conclusion.  What does the visual mean?  What is its message?
Remember…Rhetoric is all around us…

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The Basics Of Rhetoric Revised

  • 2. A few definitions to knowWhat is Rhetoric?
  • 3. Definitions of RhetoricAristotle’s Definition:the art of observing in any given case the “available means of persuasionOther Definitions:“The study of effective speaking and writing.”-Silva Rhetoricae“ The art of speaking or writing effectively”Merriam-Webster“The art of effective communication” ???
  • 4. 3 things to considerThe Major Players of Rhetoric
  • 5. Aristotle’s IdeasAuthor – the creator of the communicationAudience – the receiver of the communicationSubject – the topic of the communication
  • 6. **Note: that was not a rhetorical questionWhat is Rhetorical Analysis?
  • 7. The Components…Rhetoric = effective speaking and writingAnalysis = identifying the parts or features of something and explaining how these features work together
  • 9. Rhetorical AnalysisCameron’s definition:Breaking apart the components of a piece of communication to examine the techniques an author uses to get a point across.Communication mediums – speaking, writing, visualTechniques of…Language (our major focus)ImagesVerbal inflections
  • 10. Ask 3 questionsSo how do we start?
  • 11. 3 Rhetorical Questions1. What is the message?2. How is the message being conveyed?3. Why is the message being conveyed?
  • 12. Rhetorical ModesDescription & NarrationProcess Analysis – explaining how to do something, presenting steps or events in order.Illustration – using examples to back up an ideaComparison & ContrastCause & Effect Analysis – looking for causes and analyzing consequencesClassification – arrangement of info. into groups or categories
  • 13. Rhetorical Modes, continuedDefinition – conveying the full meaning of a word that is central to a writer’s or culture’s ideas.Argumention/Persuasion – convincing someone to join our side of the issue or take action to advance our cause. Centered around a main proposition or claim
  • 14. How to Read a Visual TextO – overview – What is the visual about?P – parts – What elements/details seem important?T – title – Does the visual have a title?I – interrelationships – How do the above elements relate to each otherand connect?C – conclusion – Draw a conclusion. What does the visual mean? What is its message?