This document provides an introduction to rhetoric and rhetorical analysis. It defines rhetoric as the art of effective speaking and writing, according to Aristotle and other sources. Rhetorical analysis involves breaking down a communication into its components like language, images, and techniques used by the author to convey their message. To start an analysis, three questions should be asked: what is the message, how is it conveyed, and why is it being conveyed? The document also outlines different rhetorical modes of communication and how to analyze a visual text.