The Way to Futuristic, Restorative, Net Positive Business
Targeted Innovation
Dax Lovegrove

2
Current Response is Failing…

Efficiencies
A New Response…..
Targeted
Innovation

Net Positives
Zeronauts

De-Couplers
Efficiencies
Business
Business
Footprint
Footint

Positive
Impact
across
value chain

Positive
Impact
on systems

NET POSITIVE

Positive
Impact
on biosphere
Mobility
Power
Built Environment
Integrated Innovations
Net
Positive
Becky Coffin
Kingfisher plc
Net Positive

Creating the leader

11
Net Positive

12
Net Positive

13
Net Positive

givebackmorethanwetake.com

14
A positive lens creates
a different outcome
What we’ve learnt
The Way to Futuristic, Restorative, Net Positive Business
It isn’t what you say, it’s
what you do
What we’ve learnt
The Way to Futuristic, Restorative, Net Positive Business
Put product benefits first
What we’ve learnt
The Way to Futuristic, Restorative, Net Positive Business
Better Future
Better Future

Graham Seabrook
Head of Sustainability Advisory Services
BT Advise
© British Telecommunications plc

21
Better Future
Better Future

Sustainable Business 2013

ICT - a key enabler in the low carbon economy

© British Telecommunications plc
Better Future
Better Future

Sustainable Brands 2013

What does “net positive” mean for BT?

FROM
• Less Bad
• Reducing our impact

TO
• Net Good
• Positive Contribution

© British Telecommunications plc

23
Better Future
Better Future

Sustainable Brands 2013

BT’s Carbon Epiphany

1.6
Mt CO2e

80% reduction since 1997

© British Telecommunications plc

0.3
Mt
CO2e
Better Future
Better Future

Sustainable Brands 2013

BT’s Journey to Net Good
Carbon Abatement

Carbon Emissions

3 :1

We will help
customers
reduce their
carbon by three
times…..

…BT’s end-toend carbon
emissions

Our Vision
To help society live within the
constraints of our planet’s resources
through our products and people
© British Telecommunications plc

25
Better Future
Better Future

Sustainable Brands 2013

Helping customers in the future
Smart city

Smart grid

Connected
home

Smart transport

Logistics

© British Telecommunications plc

26
Better Future
Better Future

Sustainable Brands 2013

Lessons Learned
1. Net positive will mean different things for different companies
– For ICT and telecoms companies carbon is a natural place to start
– But what does net positive look like for your business?

2. It isn’t easy!
– Even for a portfolio such as BT’s, with clearly understood carbon
benefits, putting hard numbers against carbon abatement remains a
challenge
– You have to start somewhere…

3. Expect net positive ambitions to have an impact on your underlying
business strategy
– But net positive goals should be an enabler for business growth

© British Telecommunications plc
bt.com/betterfuture
Better Future

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The Way to Futuristic, Restorative, Net Positive Business

Editor's Notes

  • #22: Now we will walk through the three goal areas and the KPIs and programmes the will support them.