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The Briefing Room
Welcome




                       Host:
                       Eric Kavanagh
                       eric.kavanagh@bloorgroup.com




Twitter Tag: #briefr                                  The Briefing Room
Mission


    !   Reveal the essential characteristics of enterprise software,
        good and bad

    !   Provide a forum for detailed analysis of today s innovative
        technologies

    !   Give vendors a chance to explain their product to savvy
        analysts

    !   Allow audience members to pose serious questions... and get
        answers!




Twitter Tag: #briefr                                   The Briefing Room
November: Cloud



 December: Innovators

 January: Big Data

 February: Analytics



Twitter Tag: #briefr    The Briefing Room
Cloud


    !   The maturation of Cloud Computing has created an
        attractive environment for development, analytics and
        applications – particularly when dealing with Big Data.

    !   Cloud deployments now offer more flexibility than ever:
        private cloud, public cloud, community cloud – or a hybrid
        blend.

    !   The Cloud can empower users by providing easy-to-use
        access and management across an enterprise.




Twitter Tag: #briefr                                   The Briefing Room
Analyst: John Myers




                       John Myers is a Senior Analyst at
                       Enterprise Management
                       Associates.




Twitter Tag: #briefr                       The Briefing Room
Alteryx

    ! Alteryx provides an enterprise-class analytics platform.

    !   The platform ‘humanizes Big Data” by enabling users to
        combine Big Data with information assets across the
        organization.

    !   Business analysts and “Data Artisans” can perform
        predictive and spatial analytics, as well as produce apps
        that can be shared via private cloud or the Alteryx Analytics
        Gallery public cloud.




Twitter Tag: #briefr                                    The Briefing Room
Paul Ross


    Paul Ross has 14 years of
    experience in enterprise and
    cloud software, including
    management positions at
    Business Objects and Microsoft.
    He is Vice President of Product
    and Industry Marketing at
    Alteryx, focused on Alteryx field
    discovery, support and delivery
    of high value strategic analytics
    projects.




Twitter Tag: #briefr                    The Briefing Room
Alteryx: Making Big Data
                                              Easy to Use




© 2012 Alteryx, Inc. Confidential.                              9
The Buzz Around Big Data Continues…




© 2012 Alteryx, Inc. Confidential.         10
The Buzz Around Big Data Continues…




© 2012 Alteryx, Inc. Confidential.         11
The Buzz Around Big Data Continues…




© 2012 Alteryx, Inc. Confidential.         12
More Employees Need Big Data Insight


                  77% agree more employees with
                big data insight = informed decisions




                      74% say more data shared =
                        more effective decisions

                                      No
                                      26%
                                                                                   Full report at www.alteryx.com
                                            Yes
                                            74%




Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012)


 © 2012 Alteryx, Inc. Confidential.                                                                                                13
Still Too Difficult to Make the Right
     Decisions

                                              Cloud
                     Un-Structured            Data
                       Content




                                     “I just want to understand what we should
                                     be doing….”




© 2012 Alteryx, Inc. Confidential.                                               14
Big Data is Great; But Context is King




© 2012 Alteryx, Inc. Confidential.          15
Alteryx Customers Making Analytics Real for Their
   Business




•  Value to retail network           •  Improve response 63%       •  Reduced churn
•  Optimize product                  •  More targeted mailings     •  Streamline pop. analysis
•  Reduce risk of overstock          •  Extending cust. insights   •  Optimized equip. use




© 2012 Alteryx, Inc. Confidential.                                                          16
The Data Artisan Can Help Close the Gap




     Capabilities of Data Scientist that
        Drive Largest Value Today




        Line of Business / Data Analyst
                                               Data Artisan




© 2012 Alteryx, Inc. Confidential.                            17
Three Keys for Making Big Data User Friendly




                           1                  2                       3
                Get Big Data             Provide data          Make consuming
               insights in the         analysts with the      analytics as easy as
                hands of the         the right capabilities      the apps that
               business now,            to make use of          decision makers
                  not later           whatever data they          use at home
                                             need




© 2012 Alteryx, Inc. Confidential.                                               18
Alteryx Strategic Analytics 8.0




© 2012 Alteryx, Inc. Confidential.           19
Data Integration & Analytic Workflow

        All Relevant
            Data




                                            App Data
© 2012 Alteryx, Inc. Confidential.                     20
Data Integration & Analytic Workflow

        All Relevant
            Data


                                     Integrate




                                                 Integrate any
                                                  data source



© 2012 Alteryx, Inc. Confidential.                               21
Data Integration & Analytic Workflow

        All Relevant
            Data
                                                                   Packaged
                                                                   Market &
                                                                 Customer Data
                                                    Enrich




                                                                                 App & Data
                                     Integrate




                                                 Integrate any
                                                  data source



© 2012 Alteryx, Inc. Confidential.                                                            22
Data Integration & Analytic Workflow

        All Relevant
            Data
                                                                             Packaged
                                                                             Market &
                                                                           Customer Data
                                                    Enrich




                                                                                              App & Data
                                     Integrate




                                                                 Analyze
                                                 Integrate any              Rapid design of
                                                  data source                  predictive
                                                                             analytics with
                                                                            unique spatial
                                                                            understanding
© 2012 Alteryx, Inc. Confidential.                                                                         23
Data Integration & Analytic Workflow

        All Relevant
            Data
                                                                             Packaged
                                                                             Market &
                                                                           Customer Data
                                                    Enrich




                                                                                              App & Data
                                     Integrate




                                                                 Analyze
                                                 Integrate any              Rapid design of
                                                  data source                  predictive
                                                                             analytics with
                                                                            unique spatial
                                                                            understanding
© 2012 Alteryx, Inc. Confidential.                                                                         24
Create, Publish & Run Analytic Apps in Cloud



                             Private or Public Cloud
      Publish Analytic App
         Assemble &




                                     Analytic Apps




© 2012 Alteryx, Inc. Confidential.                     25
Create, Publish & Run Analytic Apps in Cloud



                             Private or Public Cloud             Analytic Output
      Publish Analytic App




                                                       Run App
         Assemble &




                                     Analytic Apps




© 2012 Alteryx, Inc. Confidential.                                                 26
Alteryx Big Data Architecture – App Design
                                                  Analytic Apps                           3rd Party                 Multiple Format Output
                                                                        Analytics
                    Consume



Decision Maker




                                                              Publish




                                                                                                      Output
                     Analytics          Statistical                         Predictive                                      Spatial


                                       Data                       Agile                    Data                              Data
                   Integration
                                     Blending                    Database                 Quality                         Management




                                                                                                               Output &
                                                                                                                Upload
                                                  Analytics
                                                   In DB




                                                                                 Ingest
LOB Analyst




                                            Structured             |         Semi-structured |         Unstructured

                           Local &                Data                                                                       Big Data
                                                                            NoSQL                Hadoop
                         Productivity           Warehouse                                                                   Discovery




IT & Data                                                               (Coming soon)
Warehouse


                                                       Inter Source Data Integration
© 2012 Alteryx, Inc. Confidential.                                                                                                      27
Demonstration
                                     Alteryx Analytics Gallery
                                     Alteryx Strategic Analytics 8.0




© 2012 Alteryx, Inc. Confidential.                                     28
Next Steps




                                     Learn More or
                                     Get the 30-Day Trial:
                                     www.alteryx.com



                                     Visit the Analytics Gallery:
                                     gallery.alteryx.com




© 2012 Alteryx, Inc. Confidential.                                  29
Perceptions & Questions




                       Analyst:
                       John Myers


Twitter Tag: #briefr                The Briefing Room
Changing Definition of Big Data




John L Myers
Enterprise Management Associates
Senior Analyst
JMyers@EnterpriseManagement.com




                                   © 2012 Enterprise Management Associates, Inc.
Speaker




                 John L Myers
                 Enterprise Management Associates
                 Senior Analyst


  John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business
  intelligence (BI) practice area. John has 10+ years of experience working in areas related to
  business analytics in professional services consulting and product development roles, as well as
  helping organizations solve their business analytics problems, whether they relate to operational
  platforms, such as customer care or billing, or applied analytical applications, such as revenue
  assurance or fraud management.




                             JohnLMyers44
Slide 32                                                               © 2012 Enterprise Management Associates, Inc.
Big Data Emerging from Data Center




Slide 33                             © 2012 Enterprise Management Associates, Inc.
Big Data isn’t just a “Hadoop”




Slide 34                         © 2012 Enterprise Management Associates, Inc.
Hybrid Data Ecosystem
Big Data isn’t Just “Big”




Slide 36                    © 2012 Enterprise Management Associates, Inc.
Big Data Platforms have Multiple Uses




Slide 37                                © 2012 Enterprise Management Associates, Inc.
Question and Answer




Slide 38              © 2012 Enterprise Management Associates, Inc.
Question and Answer


  • How do you view the future of Big
    Data “integration” between various
    “nodes” of architectures like the EMA
    Hybrid Data Ecosystem?
           •  Movement of data?
           •  Movement of results?
           •  Both?
           •  Neither?
Slide 39                             © 2012 Enterprise Management Associates, Inc.
Question and Answer


  • Can a Data Artisan be “made”?
           •  Do you need to find them in your
            organization?
           •  Can Data Artisans be “imported”?
  • What is the importance of ease of
    use in terms of Data Artisan
    “development” / transition?

Slide 40                                  © 2012 Enterprise Management Associates, Inc.
Question and Answer


  • What is the most common
    “combination” of structures in Big
    Data applications? Structured and
    multi-structured data? Several sets of
    multi-structured data?
  • What is the most important
    combination of structures?


Slide 41                         © 2012 Enterprise Management Associates, Inc.
Question and Answer


  • What are the keys to introducing Big
    Data into existing analytical and
    operational processes?
  • How difficult is it to introduce
    predictive analytics using Big Data to
    an organization?



Slide 42                          © 2012 Enterprise Management Associates, Inc.
Thank you!




Slide 43     © 2012 Enterprise Management Associates, Inc.
Twitter Tag: #briefr   The Briefing Room
Upcoming Topics



   This month: Cloud

   December: Innovators

   January: Big Data

   2013 Editorial Calendar
        www.insideanalysis.com




Twitter Tag: #briefr             The Briefing Room
Thank You
                        for Your
                       Attention


Twitter Tag: #briefr               The Briefing Room

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Three Keys for Making Big Data User-Friendly

  • 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com Twitter Tag: #briefr The Briefing Room
  • 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 4. November: Cloud December: Innovators January: Big Data February: Analytics Twitter Tag: #briefr The Briefing Room
  • 5. Cloud !   The maturation of Cloud Computing has created an attractive environment for development, analytics and applications – particularly when dealing with Big Data. !   Cloud deployments now offer more flexibility than ever: private cloud, public cloud, community cloud – or a hybrid blend. !   The Cloud can empower users by providing easy-to-use access and management across an enterprise. Twitter Tag: #briefr The Briefing Room
  • 6. Analyst: John Myers John Myers is a Senior Analyst at Enterprise Management Associates. Twitter Tag: #briefr The Briefing Room
  • 7. Alteryx ! Alteryx provides an enterprise-class analytics platform. !   The platform ‘humanizes Big Data” by enabling users to combine Big Data with information assets across the organization. !   Business analysts and “Data Artisans” can perform predictive and spatial analytics, as well as produce apps that can be shared via private cloud or the Alteryx Analytics Gallery public cloud. Twitter Tag: #briefr The Briefing Room
  • 8. Paul Ross Paul Ross has 14 years of experience in enterprise and cloud software, including management positions at Business Objects and Microsoft. He is Vice President of Product and Industry Marketing at Alteryx, focused on Alteryx field discovery, support and delivery of high value strategic analytics projects. Twitter Tag: #briefr The Briefing Room
  • 9. Alteryx: Making Big Data Easy to Use © 2012 Alteryx, Inc. Confidential. 9
  • 10. The Buzz Around Big Data Continues… © 2012 Alteryx, Inc. Confidential. 10
  • 11. The Buzz Around Big Data Continues… © 2012 Alteryx, Inc. Confidential. 11
  • 12. The Buzz Around Big Data Continues… © 2012 Alteryx, Inc. Confidential. 12
  • 13. More Employees Need Big Data Insight 77% agree more employees with big data insight = informed decisions 74% say more data shared = more effective decisions No 26% Full report at www.alteryx.com Yes 74% Source= Big Data and The Democratisation of Decisions Report by The Economist Intelligence Unit, Sponsored by Alteryx (Oct 2012) © 2012 Alteryx, Inc. Confidential. 13
  • 14. Still Too Difficult to Make the Right Decisions Cloud Un-Structured Data Content “I just want to understand what we should be doing….” © 2012 Alteryx, Inc. Confidential. 14
  • 15. Big Data is Great; But Context is King © 2012 Alteryx, Inc. Confidential. 15
  • 16. Alteryx Customers Making Analytics Real for Their Business •  Value to retail network •  Improve response 63% •  Reduced churn •  Optimize product •  More targeted mailings •  Streamline pop. analysis •  Reduce risk of overstock •  Extending cust. insights •  Optimized equip. use © 2012 Alteryx, Inc. Confidential. 16
  • 17. The Data Artisan Can Help Close the Gap Capabilities of Data Scientist that Drive Largest Value Today Line of Business / Data Analyst Data Artisan © 2012 Alteryx, Inc. Confidential. 17
  • 18. Three Keys for Making Big Data User Friendly 1 2 3 Get Big Data Provide data Make consuming insights in the analysts with the analytics as easy as hands of the the right capabilities the apps that business now, to make use of decision makers not later whatever data they use at home need © 2012 Alteryx, Inc. Confidential. 18
  • 19. Alteryx Strategic Analytics 8.0 © 2012 Alteryx, Inc. Confidential. 19
  • 20. Data Integration & Analytic Workflow All Relevant Data App Data © 2012 Alteryx, Inc. Confidential. 20
  • 21. Data Integration & Analytic Workflow All Relevant Data Integrate Integrate any data source © 2012 Alteryx, Inc. Confidential. 21
  • 22. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Integrate any data source © 2012 Alteryx, Inc. Confidential. 22
  • 23. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any Rapid design of data source predictive analytics with unique spatial understanding © 2012 Alteryx, Inc. Confidential. 23
  • 24. Data Integration & Analytic Workflow All Relevant Data Packaged Market & Customer Data Enrich App & Data Integrate Analyze Integrate any Rapid design of data source predictive analytics with unique spatial understanding © 2012 Alteryx, Inc. Confidential. 24
  • 25. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Publish Analytic App Assemble & Analytic Apps © 2012 Alteryx, Inc. Confidential. 25
  • 26. Create, Publish & Run Analytic Apps in Cloud Private or Public Cloud Analytic Output Publish Analytic App Run App Assemble & Analytic Apps © 2012 Alteryx, Inc. Confidential. 26
  • 27. Alteryx Big Data Architecture – App Design Analytic Apps 3rd Party Multiple Format Output Analytics Consume Decision Maker Publish Output Analytics Statistical Predictive Spatial Data Agile Data Data Integration Blending Database Quality Management Output & Upload Analytics In DB Ingest LOB Analyst Structured | Semi-structured | Unstructured Local & Data Big Data NoSQL Hadoop Productivity Warehouse Discovery IT & Data (Coming soon) Warehouse Inter Source Data Integration © 2012 Alteryx, Inc. Confidential. 27
  • 28. Demonstration Alteryx Analytics Gallery Alteryx Strategic Analytics 8.0 © 2012 Alteryx, Inc. Confidential. 28
  • 29. Next Steps Learn More or Get the 30-Day Trial: www.alteryx.com Visit the Analytics Gallery: gallery.alteryx.com © 2012 Alteryx, Inc. Confidential. 29
  • 30. Perceptions & Questions Analyst: John Myers Twitter Tag: #briefr The Briefing Room
  • 31. Changing Definition of Big Data John L Myers Enterprise Management Associates Senior Analyst JMyers@EnterpriseManagement.com © 2012 Enterprise Management Associates, Inc.
  • 32. Speaker John L Myers Enterprise Management Associates Senior Analyst John Myers joined Enterprise Management Associates in 2011 as senior analyst of the business intelligence (BI) practice area. John has 10+ years of experience working in areas related to business analytics in professional services consulting and product development roles, as well as helping organizations solve their business analytics problems, whether they relate to operational platforms, such as customer care or billing, or applied analytical applications, such as revenue assurance or fraud management. JohnLMyers44 Slide 32 © 2012 Enterprise Management Associates, Inc.
  • 33. Big Data Emerging from Data Center Slide 33 © 2012 Enterprise Management Associates, Inc.
  • 34. Big Data isn’t just a “Hadoop” Slide 34 © 2012 Enterprise Management Associates, Inc.
  • 36. Big Data isn’t Just “Big” Slide 36 © 2012 Enterprise Management Associates, Inc.
  • 37. Big Data Platforms have Multiple Uses Slide 37 © 2012 Enterprise Management Associates, Inc.
  • 38. Question and Answer Slide 38 © 2012 Enterprise Management Associates, Inc.
  • 39. Question and Answer • How do you view the future of Big Data “integration” between various “nodes” of architectures like the EMA Hybrid Data Ecosystem? •  Movement of data? •  Movement of results? •  Both? •  Neither? Slide 39 © 2012 Enterprise Management Associates, Inc.
  • 40. Question and Answer • Can a Data Artisan be “made”? •  Do you need to find them in your organization? •  Can Data Artisans be “imported”? • What is the importance of ease of use in terms of Data Artisan “development” / transition? Slide 40 © 2012 Enterprise Management Associates, Inc.
  • 41. Question and Answer • What is the most common “combination” of structures in Big Data applications? Structured and multi-structured data? Several sets of multi-structured data? • What is the most important combination of structures? Slide 41 © 2012 Enterprise Management Associates, Inc.
  • 42. Question and Answer • What are the keys to introducing Big Data into existing analytical and operational processes? • How difficult is it to introduce predictive analytics using Big Data to an organization? Slide 42 © 2012 Enterprise Management Associates, Inc.
  • 43. Thank you! Slide 43 © 2012 Enterprise Management Associates, Inc.
  • 44. Twitter Tag: #briefr The Briefing Room
  • 45. Upcoming Topics This month: Cloud December: Innovators January: Big Data 2013 Editorial Calendar www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  • 46. Thank You for Your Attention Twitter Tag: #briefr The Briefing Room