Unit 18: Advertising Production
Candidate Name: Bethany Williamson
Task 1: Research - Merit
Unit 1: P2, M2, D2
& P4, M4, D4
Unit 18: P1, M1,
D1
Evidence Grade
Unusual advert analysis Y D
Advertising techniques worksheet Y D
Team name (advertising company),
slogan and logo
Y D
4 advert analysis table Y D
Individual advert analysis Y M
Task 2: Developing your product - Merit
Unit 1: P3, M3, D3
Unit 18: P2, M2,
D2
Mind map of initial group ideas Y M
Blog post of individual ideas and
research into a rival product
Y D
Blog post with team review of ideas and
final group decision
Y M
Task 3: The design process - Distinction
Unit 18: P3, M3,
D3
Evidence Grade
A poster for an appropriate magazine Y D
An advert for a bus or train Y D
An online advert for a website (banner) Y D
A group TV advert Y D
Task 4 and 5: The Pitch and Evaluation - Merit
Unit 1: P4, M4, D4
Unit 4: P2, M2, D2
Evidence Grade
Proof of pitch (prezi/power-point, script
and photo)
Please add N/A Pitch
graded on
Unit 2 sheetPitch (unit 2) feedback sheet Please add
Unit 18: P4, M4,
D4
Unit 4: P3, M3, D3
Evaluation including peer and teacher
feedback
Y M
Action Plan (to improve grade):
Task 1:
All work added to a very good standard. Good research and notes.
Task 2:
Good detail on rival products could have used images from rival products. Good detail on own ideas –
missing mind map, please add. Also more detail needed on final group decision. – now added with
good detail.
Task 3:
Good practical work, clear understanding of task, product and audience.
Task 4/5:
Please add! Some good detail on strengths/weakness and some detail on how to improve with
illustrative examples. But to get a Distinction you need more indepth analysis. Merit
Unit 18: Advertising Production
Student Action Plan:
I understand the contents of this action plan and realise that it is up to me to act on the advice
given. I will….
Student Signature:
Date:
Assessor name:
Date:
Assessor signature:

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Unit 18 feedback

  • 1. Unit 18: Advertising Production Candidate Name: Bethany Williamson Task 1: Research - Merit Unit 1: P2, M2, D2 & P4, M4, D4 Unit 18: P1, M1, D1 Evidence Grade Unusual advert analysis Y D Advertising techniques worksheet Y D Team name (advertising company), slogan and logo Y D 4 advert analysis table Y D Individual advert analysis Y M Task 2: Developing your product - Merit Unit 1: P3, M3, D3 Unit 18: P2, M2, D2 Mind map of initial group ideas Y M Blog post of individual ideas and research into a rival product Y D Blog post with team review of ideas and final group decision Y M Task 3: The design process - Distinction Unit 18: P3, M3, D3 Evidence Grade A poster for an appropriate magazine Y D An advert for a bus or train Y D An online advert for a website (banner) Y D A group TV advert Y D Task 4 and 5: The Pitch and Evaluation - Merit Unit 1: P4, M4, D4 Unit 4: P2, M2, D2 Evidence Grade Proof of pitch (prezi/power-point, script and photo) Please add N/A Pitch graded on Unit 2 sheetPitch (unit 2) feedback sheet Please add Unit 18: P4, M4, D4 Unit 4: P3, M3, D3 Evaluation including peer and teacher feedback Y M Action Plan (to improve grade): Task 1: All work added to a very good standard. Good research and notes. Task 2: Good detail on rival products could have used images from rival products. Good detail on own ideas – missing mind map, please add. Also more detail needed on final group decision. – now added with good detail. Task 3: Good practical work, clear understanding of task, product and audience. Task 4/5: Please add! Some good detail on strengths/weakness and some detail on how to improve with illustrative examples. But to get a Distinction you need more indepth analysis. Merit
  • 2. Unit 18: Advertising Production Student Action Plan: I understand the contents of this action plan and realise that it is up to me to act on the advice given. I will…. Student Signature: Date: Assessor name: Date: Assessor signature: