Using real media conventions
- 1. Using Real Media Conventions
- 2. Approach • You need to discuss the progression from AS to A2 • You can outline how challenged real media conventions alongside discussing how you included them in your productions • Relate to the wider context and you knowledge of genre, narrative
- 3. AS Prelim Task • Here you would need to discuss how this task was an intro into the course • Limited textual analysis skills, if any • Basic learning of the language of the medium • Masthead, Sell lines, basic photography composition, institutional - barcode, issue No’. • Be reflective - how did you project not conform to real media conventions?
- 4. Moving Image Prelim • http://www.youtube.com/watch?v=kV0lAqJ9aFg • Again, limited textual analysis skills • Which fed into no real planning. • Used OCR videos about 180 degree rule, match on action and shot distances. • No filming experience • How were these incorporated into sequence? • Camera Shake? • Did, like this video, you break the 180 degree rule through lack of experience? • Had you not thought about sound levels and lighting?
- 5. AS Main Task • For the Main Task strong answers would discuss developing skills in textual analysis following work on the TV drama unit. • Think about the study of semiotics (connotation/denotation). • Learning a range of different shot distances and composition techniques (rule of thirds, depth of field, framing). • Watching OCR introductory videos.
- 6. Print: Features to discuss • Masthead • Skyline • Sell Lines • Banners • Main image (composition & mise-en-scene (inc. costume, make-up, pose) • Any graphic elements, brushes etc. • Alignment • Curning & Leading • Font Size and Variety of Font Faces • Page Layout
- 7. Video: Features to discuss • Editing Pace (number of shots, length of shots) • Use of Intertitles, logos. • Use of locations (variety) • Lighting • Characters (type, how many) • Costume • Use of dialogue • Sound (diegetic & non-diegetic)
- 8. Bring in some theory • Think about how your skills in textual analysis helped you at AS, in particular semiotics. • How did you think about the genre of the music - how did this relate to your decisions about mise-en-scene (costume, look of the model etc.) or did you neglect this?
- 9. A2 Cross Media Package • Firstly you need to ensure that you talk about your progression. • Learning critical theory in order to deconstruct real media products in more depth • Genre (Genres repertoire, viewers textual schema – expectations – familiar pleasures etc.) • Narrative (Character types, themes, binary oppositions) • Representation (stereotypes, realism, objectification, identification etc.)
- 10. Micro Detail • You discuss the macro (genre & narrative) features of your work by discussing the micro detail: • Print – masthead, title, sell lines, institutional info, layout, alignment, image composition, font, banners, colour, mise-en- scene etc. • Video – editing, cinematography, mise-en- scene & sound
- 11. Cross Media • The need for continuity between products • Choosing mise-en-scene, fonts etc with a particular set of connotations. • https://www.youtube.com /watch?v=K0LLaybEuzA
- 12. Being Reflective • Remember to state how using real media conventions or challenging them benefitted your production. • Refer to; • Professional practice • Aesthetic appeal of your work • Does it fit the genre? • You could refer to audience feedback to help you with this.