Using Video for More than Just Security

Using Video for More than
Just Security
Angelo Tebano, Director of Channel Sales

Video
Solutions
Used for
Physical
Security
Applications
#MarcoTradeshow18
Theft
Slip & Fall
Fraud Investigation
Transactions Integrations

Video
Solutions
Used for
Business
Intelligence
Applications
#MarcoTradeshow18
Provides
the ability to
transform data into
usable, actionable
info for business purposes

Business
Intelligence
#MarcoTradeshow18
Business Intelligence provides historical, current
and futuristic views to improve overall operational
effieciency and gain customer insights.
 Business Metrics Analytics
 Employee Performance and Staffing Measurement
 Marketing and Sales Automation
 Regulatory Compliance
 Risk Management
 Overall Profitability
 Can be used in many ways to restructure and
rationalize business practices, raising efficiency
and lowering operating costs.

Questions
that Retailers
are Looking
to get
Answered
#MarcoTradeshow18
Is merchandise…
on the shelf to buy?
sale signage correct?
displayed correctly and neatly?
How much inventory is
in warehouse and on
the floor?
How many
shoppers become
buyers?Is the outside area and
parking being
maintained?

Do Retailers
Care about
Merchandising?
#MarcoTradeshow18
YES! Promotional execution impacts profits.

Audit
Operations
via
Scheduled
Snapshot
Reviews
#MarcoTradeshow18
 Thumbnail view every 30 minutes to 4 hours displayed on
a horizontal timeline
 Search by month and day using a calendar
 Automatic email notification based on a schedule, or
manually select images to export and email

How Video
Image Audits
Can Help
Maximize
Operational
Efficiency
#MarcoTradeshow18
Daily Site Inspections and Compliance Verification
 Are employees wearing required safety apparel?
 Did the location open and close on time?
Maintenance of Interior and Exterior Locations
 Check customer and employee areas for cleanliness and safety
 Monitor weather for snow, sidewalk and parking lot clearing
Missing safety helmet
Sidewalk not cleared,
which may impede
business

Marketing
Proper and
Latest
Signage
Promotions?
People
Noticing
Marketing?
#MarcoTradeshow18
“I also like to point out to off-site managers that
modern technology allows us to forgo frequent road
trips while still keeping an eye on marketing efforts
and providing feedback…on what branches are
looking like out in the field.”
– Dave Martin, Sept 2014, American Banker
“
“

Watching
Five Days of
Video…
#MarcoTradeshow18
Fraud investigator has to export five days of recorded video for
multiple cameras.
Organization purchased another business with 15 locations, and
Operations Department wanted to see the average amount of
time it took for a customer transaction at the reception area.

Problem: How to Measure
Customer Wait Times
#MarcoTradeshow18
Need to measure and report on…
 Time and number of people waiting in line on a queue to see a customer service rep
 Time for an employee to assist a customer waiting in line
One Straight LineSerpentine Line Group

Integration
of 3D Sensor
Data to
Capture,
Analyze and
Trend
Customer
Wait Times in
any Scenario
for Workforce
Optimization
#MarcoTradeshow18
Any Line or Group
3D Sensor Technology
✓ Wider field of view
✓ 98% accurate in most applications
✓ Less susceptible false counts
6 ft
8.5 ft
3D Sensor
Accurate analytics for tracking people in any queue = how long
customers are waiting.
Start / End
Time
Object
ID
Wait
Time
# of
people
2/2/2017
12:00:27
5860 00:01 4
2/2/2017
12:02:37
5861 00:03 4
2/2/2017
12:04:55
5890 00:05 4
2/2/2017
12:10:13
5990 00:10 4
Customer waiting for 10 min.

Create
Summary
Reports
#MarcoTradeshow18  Show which locations have the longest or shortest wait times

Video as Data #MarcoTradeshow18
End users are asking for Business Intelligence but do not
know that video is a source of big data.
 End users can use their video-based surveillance solution
to create a video-based Business Intelligence solution.

Security Applications Based on
Integration of SECURITY Data
#MarcoTradeshow18
SECURITY
Applications
Video Transactions Access
Control
Alarms

Business Intelligence Applications Based
on Integration of ALL Data
#MarcoTradeshow18
SECURITY
Applications
Video Transactions
Access
Control
Alarms
BUSINESS
INTELLIGENCE
Applications
Weather Temperature
Traffic
Conditions
Beacon
Technology
Break/Speed
Weapon
Detection
RFID
G-ForceGPSPeople
Detection
Social
Media
Deli
Scales
IoTCash
Draws

Advanced Searches #MarcoTradeshow18
US $1698 MSRP
FX7500
RFID Reader
XML
Electronic Product Code
(Company, Product ID, Serial Number)
Searchlight
Advanced searches
track merchandise
through store via
integration of Zebra
RFID labels with
Searchlight.

Converting Big Data to Smart Data for an
Entire Organization
#MarcoTradeshow18
ANALYZE
BIG DATA
REPORT
Smart Data for
Business Intelligence
STORE
BIG DATA
BIG DATA
Surveillance
CURRENT
to
Alert
PAST
to
Investigate
FUTURE
to
Predict
Security/Law
Investigators
Management
Operations
Marketing
Compliance
Mechandizing
Finance/Audit
HR
Facilities
IT

Why Organizations Need Security and
Business Intelligence
#MarcoTradeshow18
As Security Director, how can I ensure…
 my system is up and running at all times,
 video is never lost,
 my recorders will always be compatible with new
software releases and
 I can migrate from 100% analog to 100% IP at my
own pace?
I investigate Fraud, and I need to know…
 how I can target things like ATM skimming, device
installation and cash harvesting across offices?
 can I be alerted in the event of multiple withdrawals
on a single card?
I’m in charge of Operations. How can I
make sure…
 I’m not over (or under) staffed and
 customers aren’t waiting too long in line or
on the phone?
I’m responsible for Auditing tasks; how can I
check for things like…
 on-time open and close,
 employee dress, and
 that each office is holding its mandatory morning
meeting?
In terms of Compliance, how can I be sure all
offices are adhering to regulations, such as…
 dual control on keys and combinations,
 counting money back to customers,
 proper open/close procedures and
 access to the vault?
Marketing-wise, how can I know if…
 the money we’ve invested in advertising is
attracting attention?
 our reps are actively trying to cross-sell
different products and create sticky
customers?
I’m in charge of Facilities. How can I check
in on my different branches to make sure…
 ATM vestibules are safe and well-lit,
 parking lots are plowed and
 all offices appear inviting and safe?
I’m in IT. How can I make sure…
 the security system is easy on my network
and
 transaction data resides behind secure
firewalls in an environment compliant with
my own data and network operating
policies?

Report Smart Data #MarcoTradeshow18
Report smart data
for Business
Intelligence
across the
application
to understand
which sites
exceed or fall
below business
expectations

Using Video + Data for Business
Intelligence Brings Value to Organization
#MarcoTradeshow18
Provides organizations with one solution that solves multiple
department needs.
 Security
 Speeds Loss Prevention/Fraud Investigation
 Operations
 Report on Customer Service, Staffing Levels and Compliance
 Marketing
 Measure Customer Interest
Provides integrators with new opportunities to sell more than
just security solutions to existing and new customers.

Searchlight Solution #MarcoTradeshow18
Integrates
HIGH-DEFINITION VIDEO + BUSINESS ANALYTICS + TRANSACTION DATA
Creates
INTELLIGENT DASHBOARDS, REPORTS AND SEARCH TOOLS
March Networks
Searchlight
Solution for
Fraud
Investigation,
Loss Prevention
and Business
Intelligence

Questions?
Thank you for joining us!

Using Video for More than Just Security

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