Visualization communication
- 1. Visual and Concept Communication Thinking out of the box CGRecord.net
- 3. Why Visualization You create unbuilt at the lowest price (iconic projects) EXPO2020 - DUBAI
- 4. You increase off-plan property value You win Media Attention You make an impression EMAAR/ Binyan Kleindienst/ REDVERTEX District2020 - DUBAI
- 5. Visualizers are important assets • We live in Dubai, a good perspective sells faster and sells more • We book top freelancers/ visualizations companies a couple of months in advance. • A good visualizer unfolds the identity of your design and communicate its message through visuals. CGRecord.net
- 6. Do personal projects • Replicate the works of masters and compare the results, this helps to understand the details the creative juices flow • Let the creative juices flow • Get freelance jobs with Corporates (to learn their techniques/ style/ requirements) and talented individuals/ small interesting firms (good chance to grow with them) • Review Magazines and categorize styles • Analyze the work published (imagine how could this be before and after rendering) • Find your style • Develop inspiration library (2d and 3d) CGRecord.net
- 9. Do personal projects • Keeps you motivated • Sharpens your skills • Upgrades your portfolio • Gives you a competitive edge • Adds value to your offerings CGRecord.net
- 10. Donglu Yu / FarCry4 Donglu Yu / Assassin's Creed IV Donglu Yu / FarCry4 Donglu Yu
- 11. John Harris
- 12. Studio MIR Christopher Malheiros Studio MIR Studio MIR Studio MIR Studio MIR
- 13. Stages of visualization • Competition (conceptual and highly artistic, more room for creativity) • Investor appraisal/ client submission (Room for growth) • Design studies (White/ Clay Renders/ Isometric/ Elevations) • Authority Submission/ Signage • Marketing/ Branding/ Sales (Artistic impression with disclaimer, usually hyper realistic/ usually outsourced/ very high quality and high resolution)) CGRecord.net
- 14. ZAHA Hadid
- 15. ZAS Architects
- 20. Create a visualization strategy • Understand your market • Develop resource library: Create/ Update it regularly • Develop training strategy: stay updated with softwares/ trends/ technology / CG communities and forums • Bookmark online pages and organize your bookmarks • Watch movies/ Analyze them and read critics/ watch advertising campaigns / go to museums • Keep an online portfolio and update it regularly, be social and active in online communities as much as you can. It helps you to create own brand. • Develop a style/ build a Finger-print, Signature CGRecord.net
- 21. • Build a story for the concept • Create quick/sketchy visual directions like a story board for your client and help them select the best. • Communicate effectively & explore creative visual narratives while focusing on main design elements. • Ask the right questions, control the scope of work and number of revisions. CGRecord.net
- 22. • Initiation: Brainstorm/ Kick off meeting • Reference/ mood images • Similar projects • Understand design intent • Understand the cultural aspect/ explore options CGRecord.net
- 23. • Design concepts that tells a story/ Don’t play safe/ Explore outstanding visual directions/ sketch ideas • Analyze / prepare visual identity • Prepare/ Submit quick drafts/ low settings • Implement comment and refine drafts • Create/ Update lessons learnt library • Update visualization strategy CGRecord.net
- 24. ZAS Architects
- 29. • Understand shape language/ lines/ composition / Depth • Camera angles/ Mood/ stage lighting / Colors/ Scenarios • Bring emotions to your work/ create poetry • Use both 2d or 3d elements/ personalized touch • Its not Click-Render : Post production is powerful • Biggest challenges have the best rewards CGRecord.net
- 34. • Annual Subscriptions and Post sales support and Maintenance • Return on Investment • Company Policies • Online resources • Convenience • Community support Why V-Ray CGRecord.net