SlideShare a Scribd company logo

Web 1.0

Download as PPT, PDF
K
Karah Parks

The document discusses key concepts in online marketing and search engine optimization (SEO), including important terms like ROI, media impressions, and various cost metrics. It highlights the importance of website content, keywords, and technical elements for search engine ranking across platforms like Google and Bing. The document emphasizes the strategies for optimizing SEO and the significance of brand-building in digital marketing.

TechnologyDesign
Related topics:
Online Marketing
1 of 14
Download to read offline
1
2
3
4
5
6
7
8
9
10
11
12
13
14
WEB 1.0 /// > O
WORKS CITED WEAVER, JASON. MANAGER'S GUIDETO ONLINE MARKETING. CWL PUBLISHING. MADISON,WI: 2013 COVER IMAGE ATTRIBUTION: HTTP://WWW.FLICKR.COM/PHOTOS/SPEEDOFLIFE/82 73922515/IN/PHOTOSTREAM/
HOW DOYOU DEFINE SUCCESS? • Retail /// Number of Online Transactions • Alcohol /// Brand Recognition • Non-Profit /// NewVolunteers • Professional Services /// Offline Consulting
IMPORTANT TERMS • ROI /// Return on Investment • Media Impression /// The number of times an ad is displayed on a website • CPM /// Cost per thousand = how media impressions are counted and paid for • CPC /// Cost per click • SERP/// Search Engine Page Results • Key Words /// words that are used by algorithms to identify your site and it's content for search relevancy
THE PIONEERS Leading Search Engines and How They Tick
WHAT IS SEO? Search Engine Optimization
YAHOO! • Uses web directory/// dir.yahoo.com: Should contain some of your "key words" • Website's title is most important in ranking • Click popularity in the SERP is also important for algorithm
GOOGLE• Google's algorithm focuses on content that changes consistently • Older websites rank higher than newer sites • Watches for content duplication • spiders are good at identifying website quality: a "high quality" link is one that gets a lot of traffic
BING • Inbound anchor text is very important • Content is very important - even more so than Google • "Authority" and web- domain are more important • Less emphasis on fresh content • Bing is more flash-friendly
OPTIMIZINGYOUR USE OF SEO
BEING DESCRIPTIVE IN THE FOLLOWING MAKESYOUR WEBSITE "CRAWLABLE" • <Title> tags/// html that describes your web page's title • File name/// the name of your actual page files • <alt> tags/// descriptive tags in html code for images • anchor text in backlinks
LANDING PAGES • The page a visitor arrives at when they click a display ad • Isolated from the rest of the site so that you can see how much web traffic an ad is generating • Examples: • http://academy.hubspot.com/examples/customer-examples/? Tag=Landing+Pages&__hstc=87532040.2aa3cbb4627e393af0 35b6f8151bd6a8.1379906195637.1379906195637.13799061 95637.1&__hssc=87532040.1.1379906195638
OTHER IMPORTANT TERMS: • keywords • adWords (Google) • Key Phrases • Relevance • Domain • SEM • Affiliate Marketing
"GOOGLE LOVES BRANDS - BUILD ONE. " - DAVE NAYLOR, SEO EXPERT

More Related Content

PPTX
Ppt on Website Planning
Om Prakash
 
PPTX
Website planning
Om Prakash
 
PPTX
Basic guide to SEO
Shruti Goel
 
PPTX
Different Types Of Websites - With Basic Information
Afzal Hameed
 
PPTX
Different types of websites
eNest Services
 
PPTX
Types of website
Ann Orrett
 
PDF
Website Designing with WordPress for SEO Beginners
Web Trainings Academy
 
PDF
HK CodeConf 2015 - Your WebPerf Sucks
Holger Bartel
 
Ppt on Website Planning
Om Prakash
 
Website planning
Om Prakash
 
Basic guide to SEO
Shruti Goel
 
Different Types Of Websites - With Basic Information
Afzal Hameed
 
Different types of websites
eNest Services
 
Types of website
Ann Orrett
 
Website Designing with WordPress for SEO Beginners
Web Trainings Academy
 
HK CodeConf 2015 - Your WebPerf Sucks
Holger Bartel
 

What's hot (20)

PPTX
Introduction to the Search Engine Optimization
Mario Prisciandaro
 
PPTX
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Randall Wong, M.D.
 
PPT
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
PPTX
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Randall Wong, M.D.
 
PPTX
#565 WebSite 101: 3 Steps to Creating Your First Website
Randall Wong, M.D.
 
PPTX
SEO 101 - Alt Summit May 2014
Duane Forrester
 
PPTX
SEO - OnPage Optimization - Digital Marketing
Neeraj Reddy
 
PDF
WordPress 101
Anvil Media, Inc.
 
PDF
Www archgoa-org (1)
Vkasha Saraan
 
PPTX
Bloggin' Along: Bargains for Businesses
Betzi Paz
 
PPTX
how to optimize your 404 error page - Helen Innes
Helen Innes
 
PPT
Help your website everyday Using Blogs
Guy Cook
 
PDF
Penguin Update Recovery - Step by Step Guide
Web Trainings Academy
 
PPTX
Blogging 101 for Student Affairs
Dr. Ed Cabellon
 
PPT
Seo Beginners Guide SriG Systems
SriG Systems
 
PPTX
Use Blogging & Social Media to Super Charge Your Website
Randall Wong, M.D.
 
PPTX
Content Marketing: Getting Your Web Page Ranked
Randall Wong, M.D.
 
PDF
Beginning WordPress Workshop
The Toolbox, Inc.
 
PDF
Seo Onpage Optimization Guide
Web Trainings Academy
 
PPTX
Understanding SharePoint Content Types
Benjamin Niaulin
 
Introduction to the Search Engine Optimization
Mario Prisciandaro
 
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong
Randall Wong, M.D.
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare
Randall Wong, M.D.
 
#565 WebSite 101: 3 Steps to Creating Your First Website
Randall Wong, M.D.
 
SEO 101 - Alt Summit May 2014
Duane Forrester
 
SEO - OnPage Optimization - Digital Marketing
Neeraj Reddy
 
WordPress 101
Anvil Media, Inc.
 
Www archgoa-org (1)
Vkasha Saraan
 
Bloggin' Along: Bargains for Businesses
Betzi Paz
 
how to optimize your 404 error page - Helen Innes
Helen Innes
 
Help your website everyday Using Blogs
Guy Cook
 
Penguin Update Recovery - Step by Step Guide
Web Trainings Academy
 
Blogging 101 for Student Affairs
Dr. Ed Cabellon
 
Seo Beginners Guide SriG Systems
SriG Systems
 
Use Blogging & Social Media to Super Charge Your Website
Randall Wong, M.D.
 
Content Marketing: Getting Your Web Page Ranked
Randall Wong, M.D.
 
Beginning WordPress Workshop
The Toolbox, Inc.
 
Seo Onpage Optimization Guide
Web Trainings Academy
 
Understanding SharePoint Content Types
Benjamin Niaulin
 
Ad

Viewers also liked (8)

PPT
Lalu hidayat malik a
Ockhy Prasetya
 
PPTX
HTN presentation
Ahmed Ajeebi
 
PPTX
HTML Tutorial
mandy_c
 
PPT
Web 2.0
Karah Parks
 
PPTX
Compresion critica
sergiocj31
 
PDF
手游行业必备基础知识手册
Kou Chou
 
DOCX
Isu pendidikan
sihah
 
PPTX
MPC107: Question 5
mandy_c
 
Lalu hidayat malik a
Ockhy Prasetya
 
HTN presentation
Ahmed Ajeebi
 
HTML Tutorial
mandy_c
 
Web 2.0
Karah Parks
 
Compresion critica
sergiocj31
 
手游行业必备基础知识手册
Kou Chou
 
Isu pendidikan
sihah
 
MPC107: Question 5
mandy_c
 
Ad

Similar to Web 1.0 (20)

PPTX
SEO for Bloggers for SNAP conference
Dennis Goedegebuure
 
PPTX
SEO Project
machli
 
PDF
Search Engine Optimization: Rank Higher, Sell More!
Rich Brooks
 
PPTX
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Marty Hayes
 
PPTX
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Nanette Newbry
 
PPTX
Digital Marketing Basics
Neeraj Devarajan
 
PPTX
Search engine marketing
riya-the-digital-marketer
 
PPTX
SEO Search engine optimization presentation
cocdhinesh
 
PPSX
A Brief Introduction to SEO
davidwatsonseo
 
PPTX
BITM3730 11-15.pptx
MattMarino13
 
PPT
SEO Workshop - St. Edward's University Instructional Technology
Megan Ura
 
PPTX
Demand Quest SEO Training Session 2 - 9.2017
Nate Plaunt
 
PPTX
Demand quest seo training session 2 5.2018
Nate Plaunt
 
PDF
SEO for Visibility, Action, & Conversion
Cirrus ABS
 
PPTX
BITM3730 11-14.pptx
MattMarino13
 
PPTX
website optimization
ErwanBenz1
 
PPTX
BITM3730 11-14.pptx
MattMarino13
 
PPSX
Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
Tamer Abdulbaky, MBA
 
PPTX
SEO for Daffodil International University
Muhammad Alam
 
PDF
10 Steps to SEO Success
451 Marketing
 
SEO for Bloggers for SNAP conference
Dennis Goedegebuure
 
SEO Project
machli
 
Search Engine Optimization: Rank Higher, Sell More!
Rich Brooks
 
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...
Marty Hayes
 
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!
Nanette Newbry
 
Digital Marketing Basics
Neeraj Devarajan
 
Search engine marketing
riya-the-digital-marketer
 
SEO Search engine optimization presentation
cocdhinesh
 
A Brief Introduction to SEO
davidwatsonseo
 
BITM3730 11-15.pptx
MattMarino13
 
SEO Workshop - St. Edward's University Instructional Technology
Megan Ura
 
Demand Quest SEO Training Session 2 - 9.2017
Nate Plaunt
 
Demand quest seo training session 2 5.2018
Nate Plaunt
 
SEO for Visibility, Action, & Conversion
Cirrus ABS
 
BITM3730 11-14.pptx
MattMarino13
 
website optimization
ErwanBenz1
 
BITM3730 11-14.pptx
MattMarino13
 
Digital Marketing Diploma - Module 04: Search Engine Optimization ( SEO )
Tamer Abdulbaky, MBA
 
SEO for Daffodil International University
Muhammad Alam
 
10 Steps to SEO Success
451 Marketing
 

Recently uploaded (20)

PDF
DASA ADMISSION 2024_FirstRound_FirstRank_LastRank.pdf
rameswartudu05
 
PDF
A comparative study of natural language inference in Swahili using monolingua...
IAESIJAI
 
PPTX
OMC Textile Division Presentation 2021.pptx
JahangirAlam816069
 
PPTX
A Presentation on Touch Screen Technology
memembruh336
 
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Libreria ERP
 
PDF
Approach and Philosophy of On baking technology
30anthuong17
 
PDF
Building Integrated photovoltaic BIPV_UPV.pdf
SandeepSingh286037
 
PDF
Encapsulation theory and applications.pdf
gurumoop
 
PDF
A comparative analysis of optical character recognition models for extracting...
IAESIJAI
 
PDF
Enhancing emotion recognition model for a student engagement use case through...
IAESIJAI
 
PDF
A novel scalable deep ensemble learning framework for big data classification...
IAESIJAI
 
PDF
Unlocking AI with Model Context Protocol (MCP)
Brian McKeiver
 
PDF
WOOl fibre morphology and structure.pdf for textiles
Rajendrakumar868651
 
PPTX
cloud_computing_Infrastucture_as_cloud_p
mainakbhattacharya20
 
PDF
project resource management chapter-09.pdf
ssuser00e6e21
 
PDF
Assigned Numbers - 2025 - Bluetooth® Document
Bloombase
 
PDF
Mushroom cultivation and it's methods.pdf
mailmeonrishi
 
PDF
Zenith AI: Advanced Artificial Intelligence
Biz Preneurs
 
PDF
Heart disease approach using modified random forest and particle swarm optimi...
IAESIJAI
 
PPTX
TechTalks-8-2019-Service-Management-ITIL-Refresh-ITIL-4-Framework-Supports-Ou...
bonakiduza1024
 
DASA ADMISSION 2024_FirstRound_FirstRank_LastRank.pdf
rameswartudu05
 
A comparative study of natural language inference in Swahili using monolingua...
IAESIJAI
 
OMC Textile Division Presentation 2021.pptx
JahangirAlam816069
 
A Presentation on Touch Screen Technology
memembruh336
 
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Libreria ERP
 
Approach and Philosophy of On baking technology
30anthuong17
 
Building Integrated photovoltaic BIPV_UPV.pdf
SandeepSingh286037
 
Encapsulation theory and applications.pdf
gurumoop
 
A comparative analysis of optical character recognition models for extracting...
IAESIJAI
 
Enhancing emotion recognition model for a student engagement use case through...
IAESIJAI
 
A novel scalable deep ensemble learning framework for big data classification...
IAESIJAI
 
Unlocking AI with Model Context Protocol (MCP)
Brian McKeiver
 
WOOl fibre morphology and structure.pdf for textiles
Rajendrakumar868651
 
cloud_computing_Infrastucture_as_cloud_p
mainakbhattacharya20
 
project resource management chapter-09.pdf
ssuser00e6e21
 
Assigned Numbers - 2025 - Bluetooth® Document
Bloombase
 
Mushroom cultivation and it's methods.pdf
mailmeonrishi
 
Zenith AI: Advanced Artificial Intelligence
Biz Preneurs
 
Heart disease approach using modified random forest and particle swarm optimi...
IAESIJAI
 
TechTalks-8-2019-Service-Management-ITIL-Refresh-ITIL-4-Framework-Supports-Ou...
bonakiduza1024
 

Web 1.0

  • 2. WORKS CITED WEAVER, JASON. MANAGER'S GUIDETO ONLINE MARKETING. CWL PUBLISHING. MADISON,WI: 2013 COVER IMAGE ATTRIBUTION: HTTP://WWW.FLICKR.COM/PHOTOS/SPEEDOFLIFE/82 73922515/IN/PHOTOSTREAM/
  • 3. HOW DOYOU DEFINE SUCCESS? • Retail /// Number of Online Transactions • Alcohol /// Brand Recognition • Non-Profit /// NewVolunteers • Professional Services /// Offline Consulting
  • 4. IMPORTANT TERMS • ROI /// Return on Investment • Media Impression /// The number of times an ad is displayed on a website • CPM /// Cost per thousand = how media impressions are counted and paid for • CPC /// Cost per click • SERP/// Search Engine Page Results • Key Words /// words that are used by algorithms to identify your site and it's content for search relevancy
  • 5. THE PIONEERS Leading Search Engines and How They Tick
  • 6. WHAT IS SEO? Search Engine Optimization
  • 7. YAHOO! • Uses web directory/// dir.yahoo.com: Should contain some of your "key words" • Website's title is most important in ranking • Click popularity in the SERP is also important for algorithm
  • 8. GOOGLE• Google's algorithm focuses on content that changes consistently • Older websites rank higher than newer sites • Watches for content duplication • spiders are good at identifying website quality: a "high quality" link is one that gets a lot of traffic
  • 9. BING • Inbound anchor text is very important • Content is very important - even more so than Google • "Authority" and web- domain are more important • Less emphasis on fresh content • Bing is more flash-friendly
  • 11. BEING DESCRIPTIVE IN THE FOLLOWING MAKESYOUR WEBSITE "CRAWLABLE" • <Title> tags/// html that describes your web page's title • File name/// the name of your actual page files • <alt> tags/// descriptive tags in html code for images • anchor text in backlinks
  • 12. LANDING PAGES • The page a visitor arrives at when they click a display ad • Isolated from the rest of the site so that you can see how much web traffic an ad is generating • Examples: • http://academy.hubspot.com/examples/customer-examples/? Tag=Landing+Pages&__hstc=87532040.2aa3cbb4627e393af0 35b6f8151bd6a8.1379906195637.1379906195637.13799061 95637.1&__hssc=87532040.1.1379906195638
  • 13. OTHER IMPORTANT TERMS: • keywords • adWords (Google) • Key Phrases • Relevance • Domain • SEM • Affiliate Marketing
  • 14. "GOOGLE LOVES BRANDS - BUILD ONE. " - DAVE NAYLOR, SEO EXPERT