What Every MSP Needs to Know for Cloud Success
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The document outlines critical insights for Managed Service Providers (MSPs) regarding cloud success, emphasizing the importance of hybrid cloud strategies and the need for adaptability amidst evolving technologies. It discusses common MSP concerns such as competition with global IT companies, resource management, and the monetization of cloud services. Additionally, it highlights best practices and opportunities for MSPs to enhance operations, capitalize on emerging markets, and deliver value-added cloud solutions.
What Every MSP Needs to Know for Cloud Success
- 1. WHAT EVERY MSP NEEDS TO KNOW FOR CLOUD SUCCESS
- 2. Panelists • David Redmond • Director Sales Development • Kim Weins • VP Marketing
- 3. • Why Hybrid Cloud? • The Role of MSPs • A Universal Approach • Monetizing Cloud for MSPs • Use Cases Agenda 2
- 4. • Managed hosters • Value-added resellers • Data center outsourcers • Systems integrators • Cloud-native consultancies When we say MSPs, we mean:
- 5. • How do we capture business as customers move toward public clouds? • How do we protect our investments in the data center? • How do we compete with services arms of global IT companies to win enterprise customers? • How do we create professional services and intellectual property around cloud? 4 Common MSP Questions
- 6. Hybrid Cloud: Table Stakes for Your Customers
- 7. Resource Pools Public Cloud 1 Requirements Filters Performance Cost Compliance Geo-location Security Hybrid Cloud in Practice Vendors Existing DC App 1 App 2 Application Portfolio App 1 App 2 App 3 App n … App 4 App 5 Public Cloud 2 Hosted Private Internal Private Virtualized App 3 App 4 App 5 App 6 App 7 6
- 8. But It’s Not Quite That Simple
- 9. “The market for hosting and cloud computing infrastructure is expanding in two directions – toward bare-metal servers on-demand, and to lightweight, fast OS containers that can be provisioned by users in seconds.” Cloud Lines Blurring 8 Source: “Market Trends: The Rise of Bare-Metal Clouds and Containers,” September 2015
- 10. DevOps Soaring
- 12. Costs Not Under Control
- 13. 1. “Capable of supporting the particular approach the customer wants to take.” 2. “Has deep, broad expertise with the particular hyperscale cloud provider the customer wants to use.” 3. “Supports a broad range of the cloud provider’s IaaS+PaaS solutions, rather than just managing infrastructure resources.” 4. “Provides governance, reporting, and financial management for the full range of the cloud provider’s services.” 4 Top Traits of “Best-in-Class MSP” Source: “How to Choose a Managed Service Provider for a Hyperscale Cloud Provider,” January 2016
- 14. Lack of Resources/Expertise Is Challenge #1
- 15. “Do not assume that your current MSP has the skills to perform hyperscale cloud management well….Cloud IaaS is not a commodity and should not be managed as such.” But Cloud Is Different: MSPs Need to Adapt 14 Source: “How to Choose a Managed Service Provider for a Hyperscale Cloud Provider,” January 2016
- 16. Each Cloud Is Different 15
- 17. Cloud Expertise in High Demand 16 Source: Indeed.com AWS + cloud Azure + cloud Google + cloud
- 19. 18Photo Credit: By Moses, CC BY 2.0 The Opportunity for MSPs
- 20. Manage Any Resource Pool Any Cloud, Any VM, Any Server, Any Container 19 Public Clouds Private Clouds Virtual Environments Bare Metal Servers Containers Containers Containers Containers Orchestration, Management, and Governance for Any Environment Universal CMP
- 21. Cloud Analytics: Bring Financial Insight to Customers 20 • Track all public/private customer cloud usage • Forecast future spend • Compare cloud costs with over 100k price points • Organize and tag for chargeback/showback • View full bill digest • Extend to 3rd party systems with API accessibility 20
- 22. Cloud Management: Standardize Cloud Operations 21 • Standardize on one platform for any cloud, any data center • Leverage 1 API to extend to 3rd party systems • Reuse templates for servers & applications • Implement multi-tenant governance policies • Use monitoring, alerting, & audit trails • Add rule based automation
- 23. RightLink Agent: Enable Existing Workloads 22 VM VM VM GOVERN MANAGE VM VM VM Add RightLink AgentAdd Cloud Credentials View Access control Track costs Lifecycle operations Monitor Alerts/Escalations Operational scripts Managed login RL RLRL RL
- 24. • Broker cloud resources with your logo & brand • Orchestrate app stacks and 3rd party systems • Call unique IaaS+/PaaS services with a plug-in architecture • Build templates once & reuse as a force multiplier • Leverage Cloud Application Templates (CAT files) Self-Service: Broker Complete Cloud Systems 23
- 25. Orchestration: Extensible & Repeatable Templates Cloud Application Template Declarative + Workflow Cloud Compute Cloud Storage Cloud Network Images Templates & Containers PaaS Services IaaS+ Services Web Services Declare Resources Control Options Orchestrate Deployment Enable Operations Code IaaS Resources Extended Services Application Assets 24
- 26. Move more workloads to cloud Enable DevOps / CI-CD strategies Implement a cloud governance strategy Expand use of containers Optimize existing cloud use How Universal CMP Will Help You Help Customers
- 28. Professional Services • Readiness assessments • Cloud provider selection • Solution architecture • Application refactoring • Security architecture • Initial deployment/migration • Event management • Transformation assistance How MSPs Add Value to Cloud Managed Services • CMP as a Service • Guided Operations • Frontline Operations • Platform Operations Source: Gartner, January 2016 “Use Managed and Professional Services to Improve Cloud Operations for Digital Business”
- 29. • Professional Services • hourly or project based • Managed Services • $ per VM/month or hour; or % of cloud spend • Subscription for CMP-as-a-Service • usage-based or user-based or flat fee How to Monetize Your Services 28
- 30. Examples of Go-To-Market Opportunities 29 • Use a CMP to streamline YOUR internal operations • Reduce time/cost to deliver managed services • Automation for new applications • Use CMP for existing services you are providing to customers • Consolidated reporting for all cloud use • Provide self-service portal to replace manual provisioning requests • Find new use cases for customers • Optimization of infrastructure costs • DevOps/CI/CD project implementations • Containerization
- 31. • Whitepapers • Webinars • Videos • Assessments • Free Tools Take An Educational Approach to Marketing
- 32. • Managed Service Provider • Mid-market to enterprise customer base • VMware shop with increasing requests for AWS / Azure / IaaS • 6 month, multi-vendor evaluation • Implemented RightScale • Sales success in first quarter • Added 15+ opportunities to the pipe • Won “multi-cloud” business with a global e-commerce organization • Prevented churn with multiple strategic accounts Offis: Selling Multi-Cloud Services 31
- 33. Technicolor: Brokering to Multiple BUs $4B+ Entertainment Services • Goals • Greater agility with a cloud-first strategy • Solution • Single click provisioning for 8+ clouds • Integrated with ServiceNow • Smart placement (cost, security, compliance) • Benefits • Cut 4-6 week requisition cycle to 10-15 minutes – near instant gratification • Automated launching of large render farms or CI environments for websites • Deploy security patches across servers in hours
- 34. Sample of MSPs on RightScale 33
- 35. • Contact us to learn how to get started • sales@rightscale.com Q&A