Writing a website brief
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This document provides tips for writing a website brief, including being objective, understanding the intended audience, focusing on inbound over outbound marketing, being social by helping others and sharing interesting content without overt advertising, understanding keywords, using images and dividing content into sections, and not forgetting to support the site with hosting, updates, backups, and social media marketing.
Writing a website brief
- 2. Be Objective t’s important Who’s it forNice to hav
- 4. Web usage Increased use of tablet LowbandwidthMobile Up 10% Trust frienreferral Commute fferent Devices
- 6. Outbound :(
- 7. Inbound :)
- 8. Being Social Help others f ek passion Share Create interestingould you hare it? Don’tadvertise
- 9. 1Bn active(Oct 2012) 200M active(Dec 2012) 175M registered(August 2012) http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/ http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/ http://press.linkedin.com/about
- 14. Content Unders tand keywor ds Lead with images or Keep it simple Divide into sect Hyperlink Engagingtitleandsummary
- 22. Follow me @BenKinnaird I’ll help you market your business online
Editor's Notes
- #2: Web development, marketing tips How to make a website really work effectively for a micro business
- #3: What must the website achieve? Who’ll be using it? What’s important?
- #4: Important to avoid you end up feeling like this
- #7: Interrupt TV adverts, Direct Mail, Bulk Email, Phone Call, Pay Per Click
- #8: Helpful Search Engine, Referral, Social Media, Blog posts, Website
- #9: 80 Inbound - Recommendations, shares, retweets20 Outbound - Shameless plugs
- #10: Geeky Stats
- #11: Towcester Vets, Northampton
- #12: Mixed practice with highly engaged clients, esp. equine Their clients interested in the detail However gruesome it gets
- #13: Educated clients are more loyal and bigger fans Therefore more likely to refer Help vets create own surgery videos, post to YouTube
- #14: Facebook cultivates community Encourage sharing between clients and their friends
- #16: Eye tracking F pattern created from eye scanning over text
- #17: Importance of faces
- #18: URL, Title and Heading 1 Keywords first
- #19: Home page design based on their strong news great photos. This is what parent’s and prospectives want to see Pippa’s video provides accessible overview
- #20: Focus is on the client and pupil, not the school Photos are honest
- #21: Twitter to share school activity Casual but with consistent tone
- #23: Any questions?