Writing with impact outline
Download as PPTX, PDF1 like206 views
This one-day course teaches participants how to write marketing materials that give their business a strong voice and make it stand out. The course covers defining the organization's brand and tone of voice, examining competitors, and learning how to write clearly, consistently, and correctly for marketing purposes. Participants will learn tactics for creative copywriting and leave with the skills to develop impactful ads, slogans, and campaigns.
Writing with impact outline
- 1. Writing with Impact for Marketing Delivered by Talentpool Ltd Phone 01 4111498
- 2. Do you want to Give your Business a Voice? Do you want to stand out from the crowd? Does your marketing need an edge? If you have answered yes to these questions than this course could be for you.
- 3. Timetable for 1 day course 9.30am -Start o Branding and how it influences tone of voice o Defining one’s voice/ the organisation’s voice 11.00 – 11.15 Break o Examining the competitive landscape and looking at examples of impactful copy 1pm – 2pm Lunch o How to write clearly (being unambiguous and brief, avoiding jargon and corporate speak) o How to write consistently (applying or devising a style guide) 3.15 – 3.30 Break o How to write correctly using correct grammar, punctuation and syntax o Tools to assist creativity in copywriting for ads, slogans, campaigns 5pm - Finish
- 4. Aim of Day To teach you how to write for marketing, sales, advertising and PR purposes in a correct but persuasive way so as to make their product or service stand out from the competition
- 5. Programme Objectives: Understand the importance of the organisation’s brand or personality Define or refine the organisation’s voice Employ the correct tone of voice for marketing and PR writing in your industry Write clearly. This includes writing concisely, jargon avoidance and using active rather than passive verbs
- 6. Write consistently (importance of style guide, create your own or be consistent within your own document!) Write correctly (will deal with punctuation, especially the apostrophe, and grammar) and accurately (check everything, proofread) Use tactics to think creatively for ads, slogans and so on
- 7. Core Modules Branding and how it influences tone of voice Defining one’s voice/ the organisation’s voice Examining the competitive landscape and looking at examples of impactful copy How to write clearly (being unambiguous and brief, avoiding jargon and corporate speak) How to write consistently (applying or devising a style guide) How to write correctly using correct grammar, punctuation and syntax Tools to assist creativity in copywriting for ads, slogans, campaigns
- 8. For details on booking this course contact us on Phone 01 4111498 or email christine@talentpoolltd.ie