1. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao ; Cheng, Hongqing.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000694.

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2. The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce. (2025). Zheng, Yujie ; Liu, Ling ; Luo, Lijuan ; Wang, Yuwei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000396.

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3. Digitally empowered green public services in environmentally vulnerable areas: Insights from SEM-ANN analysis. (2025). Irfan, Muhammad ; Shi, Qiumei ; Di, Kaisheng ; Sun, Tian ; Hu, Jin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005125.

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4. The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach. (2025). Huang, Weiling ; Xiao, Quan ; Li, Xia ; Qu, LU.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004326.

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5. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400403x.

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6. Quality-differentiated distribution strategies between live streaming and online channels. (2025). Yuan, Rui ; Liu, Jiqiong ; Wang, Guanxiong ; Feng, Shuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003527.

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7. A meta-analytic review of live streaming commerce research through the lens of means-end-chain. (2025). Jia, Qingdan ; Sun, Huan ; Xu, Xiaoyu.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:195:y:2025:i:c:s0148296325002280.

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8. The Influencers€™ Attributes and Customer Purchase Intention: The Mediating Role of Customer Attitude Toward Brand. (2024). Li, Zichang ; Xu, Zhiyan ; Zhao, Xin ; Ding, Fei.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241250122.

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9. An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness. (2024). Zhao, Anqi ; Feng, Yafei ; Li, Lifu.
   In: Journal of Marketing Analytics.
   RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00225-7.

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10. Research on the impact of streamers€™ linguistic emotional valence on live streaming performance in live streaming shopping environments. (2024). Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Wu, Niwei ; Chen, Hongzhong ; Duong, Bao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003369.

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11. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002455.

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12. Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping. (2024). Ba, Zhichao ; Zhao, Yuxiang Chris ; Yao, Xinlin ; Song, Shijie.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000468.

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13. From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method. (2024). Shao, Zhucheng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000110.

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14. Is €˜she€™ more impulsive (to pleasure) than €˜him€™ during livestream e-commerce shopping?. (2024). Cham, Tat-Huei ; Huang, Qianru ; Dastane, Omkar ; Cheah, Jun-Hwa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000031.

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15. More is not always better: Examining the drivers of livestream sales from an information overload perspective. (2024). Zhao, Yanhui ; Pan, Siyu ; Zhang, Cong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004022.

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16. Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?. (2023). Zeng, Xinyu ; Liang, Shichang ; Zhang, KE ; Qin, Chaoyong.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6992-:d:1129306.

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17. How Mobile Health Livingstreaming Engages the Consumer-Insights from a Dual-Process Model. (2023). Wang, Xintao ; Li, Siheng ; Zhao, Qun ; Lu, Fuyong.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:10:p:8097-:d:1148291.

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18. The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention. (2023). Li, Xiaodong ; Zhang, Shengliang ; Guo, Dinghao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002345.

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19. Optimal contracts with moral hazard and adverse selection in a live streaming commerce market. (2023). Zhang, Yanfen ; Xu, QI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001662.

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20. Investigating senders€™ switching intention to smart lockers: An extension of push-pull-mooring model. (2023). Dou, Yudan ; Wu, Yuanyuan ; Chen, Liuyan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001613.

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21. How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA. (2023). Lei, Yuanyang ; Yan, Ying ; Chen, Hongquan ; Shao, Bingjia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001376.

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22. Strategic product showcasing mode of E-commerce live streaming. (2023). Hao, Yaru ; Xie, Lei ; Xin, Baogui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001078.

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23. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001030.

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24. Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility. (2023). Guo, Wenshan ; Luo, Qiangqiang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001005.

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25. What motivates users viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective. (2023). Zheng, Shiyong ; Liao, Junyun ; Chen, Jiada ; Hu, Hsin-Li.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003332.

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26. Unprofessional or Admirable? Determinants of Purchasing Behavior in Government Officials’ Livestreamed Shopping. (2022). Guo, Wenshan ; Sun, Ninghua.
    In: IJERPH.
    RePEc:gam:jijerp:v:19:y:2022:i:20:p:13073-:d:939371.

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40. Identifying the determinants of online retail patronage: A perceived-risk perspective. (2016). Iyer, Pramod ; Rokonuzzaman, MD ; Davari, Arezoo.
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41. A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. (2016). Wymer, Walter ; Casidy, Riza.
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42. Conceptualising and measuring consumer-based brand€“retailer€“channel equity. (2016). Londoño, Juan ; Davies, Keri ; Londoo, Juan Carlos ; Elms, Jonathan.
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43. Identifying factors influencing consumers’ intent to install mobile applications. (2016). Brookshire, Robert ; Harris, Mark A ; Chin, Amita Goyal.
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44. Brand image and lexicographic analysis: an application to shopping malls. (2015). Vela, Marcelo Royo ; Cortazar, Leonardo Ortegon.
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45. Re-examining online customer experience to include purchase frequency and perceived risk. (2015). Andrews, Lynda ; Martin, Jillian ; Mortimer, Gary.
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46. The Relationship Between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds. (2014). Wang, Ya-Hui ; Tsai, Cing-Fen .
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47. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns. (2014). Laroche, Michel ; Richard, Marie-Odile ; Nepomuceno, Marcelo Vinhal.
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48. Definition and psychometric validation of a measurement index common to website and store images. (2014). Bezes, Christophe.
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49. Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. (2013). Parment, Anders.
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50. Factors driving consumer attitude and purchase intention towards hunting firearms. (2013). pencarelli, tonino ; Gabbianelli, Linda ; Francioni, Barbara.
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