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Methodology and IRB 
By Dr. James Lani
Methodology and IRB/URR 
Dr. James Lani 
Take Away Message 
Research design is a blueprint with 
several components: 
• Research method: Quant/Qual/Mixed 
• Operational constructs: How 
constructs are measured 
• Sampling strategy and procedure 
What is Research 
Research follows the scientific method. 
What’s the scientific method? 
• Formulation of testable questions 
or hypotheses 
• It’s organized knowledge: logical 
(theory) and evidence based 
(observable) 
• Precise constructs 
• Can be disproven (falsifiable) 
• Parsimonious (simplest 
explanation)
Methodology: The Cookbook Metaphor 
Cooking Researching 
Making a stew… Examining research questions… 
Ingredients: 2 lbs beef, I clove garlic… 
Preparation: Cube beef, mince garlic… 
Cooking Instructions: Bake at 350 for one 
hour 
Celebrate: You’ve made a replicable) stew! 
Ingredients: 20 participants, 15 item 
questionnaire, semi-structured interview. 
Preparation: Administer questionnaire before 
and after lecture; semi-structure interview with 
participants for 20 minutes using a tape 
recorder. 
Data analysis plan: Conduct dependent sample 
t-test; transcribe interviews then thematize 
participants responses. 
Celebrate: You’ve conducted a (replicable) 
research study! 
Where the recipe can be replicated
Methodology Essential Ingredients 
Restate 
research 
question and 
hypotheses 
Overview 
Research 
Design 
Participants 
Materials/ 
Instruments 
Data 
Collection 
Procedures 
Sample Size 
Data 
Limitations 
Analysis Plan
Methods Quantitative Qualitative Mixed 
You can count it Not quantitative Both 
Goal 
Tend to answer “What 
questions” (What is 
relationship or 
differences) or “When 
questions” (when is 
theory supported…after 
intervention 
Tend to answer “Why 
questions” (understand 
why people feel that way) 
or “How questions” 
(explore how they see 
things) 
Both 
Research methods/ 
Strategies of data 
collection 
Experimental (random 
assignment) and Non-experimental 
methods 
(no control group), 
Observations (time 
participant)… 
Semi-structured 
interviews, Archive data, 
Observations (write down 
positive and negative 
feeling words)… Both 
Operationalize 
variables 
Define constructs/ 
instruments 
Define constructs/ 
instruments Both 
Sampling strategy Discuss sampling process Discuss sampling process 
Both
Theoretical (or Conceptual) Framework 
Theory is a systematic explanation of behavior 
of phenomena. 
• Theory guides analyses 
• List existing theories and how your 
research questions relate to those 
theories 
• E.g., Theory of mind: the ability to understand that 
others have their own beliefs, desires, intentions. 
Empathy. Tested by Faux Pas Task (ability to 
recognize a faux pas). Research question: Does 
alcohol abuse impact empathy?
Population 
The population is the group you want to 
generalize to. 
• Describe characteristics of population 
• Why is population relevant to problem 
(look at other peer reviewed study’s 
justification) 
• Distinguish the population from the sample
Sampling Frame and Sample 
Universe: 
theoretical 
population to 
generalize to 
Population: largest 
target population 
from universe you 
have access to or 
“Sampling Frame” 
Original Sample 
Final Sample 
Attrition
Survey 
Item 
Old (one’s own SE) Change in item New (perceptions 
of others’ SE) 
1 
I feel that I have a 
number of good qualities. 
“I have” to “she has” I feel that she has a 
number of good 
qualities. 
2 
I feel I do not have much 
to be proud of. 
“I do not” to “she 
does not” 
I feel she does not 
have much to be 
proud of. 
3 
On the whole, I am 
satisfied with myself. 
“I am” to “she is” and 
“myself” to “herself” 
On the whole, she is 
satisfied with herself. 
… 
If you need to amend instrument, use a change 
matrix; do not create your own instrument!
Materials: Informed Consent 
• State purpose of project 
• State procedure and how long it will take 
• State voluntary nature of participation 
• State risks (if any) 
• Have them sign or state that by filing our 
survey they are agreeing to participate.
Constructs vs. Variables 
Empirical Theoretical 
Construct A: 
Social 
Environment 
Construct B: 
Personality 
Variable A: 
Birth-Order 
Variable B: 
Introversion/ 
extroversion
Constructs vs. Variables 
Constructs are the invisible abstract things we’re measuring (e.g., 
personality), while variables are the way we’re assessing 
(measure/operationalize) those invisible things. 
Constructs and variables need to be precise (is personality 
measured by introversion scale or by conscientiousness scale?) 
e.g., Intelligence is a construct, while the number of words 
remembered is a way of assessing intelligence. 
e.g., Personality is a construct, while the scores on an 
introversion/extroversion test is a way to assess an aspect of 
personality.
Variables 
Operationalize Constructs, Make Distinction between 
IV’s/DV’s, and Describe Level of Measurement 
Example: 
Does Empathy differ by group (alcohol abuse vs. no alcohol abuse)? 
Empathy is my dependent variable and Group is my independent 
variable. 
Empathy (my construct) is measured by scores on the Faux Pas task. 
Alcohol abuse (my construct) is measured by 5 or more drinks in one 
day. 
Empathy is a ratio-level variable measured with scores ranging from 0- 
25, while my Group variable is a nominal-level (categorical-level) variable 
because participants re in one of two groups (alcohol abuse group or 
not in alcohol abuse group).
Reliability and Validity 
Valid but not 
Reliable 
Reliable but 
not Valid 
Reliable and 
Valid
Validity 
• Internal Validity: IV causes a change in the DV (not time or 
other covariates, etc. 
• External validity: can be generalized to the population 
• Construct validity: does the scale measure the theoretical 
construct 
• Translational validity: 
• Face validity (items are reasonable) 
• Content validity (items match the domains of interest) 
• Criterion related validity: measures behave as theory predicts 
• Convergent validity: how close the variable aligns with the 
construct (use EFA) 
• Concurrent validity: construct relates to established 
instruments 
• Predictive validity: measure can predict an outcome 
(GPA→Income)
Reliability 
Internal consistency: Cronbach alpha. Average 
inter-item correlation 
Inter-rater: if interval, correlate; if dichotomous, 
kappa 
Test-retest: administer same test at two times 
Split half: divide instrument into 2 parts and 
calculated totals, then correlate totals.
Brief Review: Units of Analyses 
Quantitative (e.g., Age) 
Nominal-level (Latin for name). Gender (M/F), Grouped (Old = 
65+, middle age = 36-64, young = 35 or younger). Assign any 
number of groups (old = 1, middle = 2, young = 3). 
Ordinal-level is ranked (Latin for showing order). GPA (A-F), or 
age (group 1 = age 1–15, group 2 = age 16-25, group 3 = age 25-54, 
group 4 = age 65+) 
Interval/Ratio-level (also named scale or continuous; Latin for 
[equal] space [between numbers]). What is your age today in 
years? ____ (a number from 1-105)
Types of Methodology Models 
Theories explain phenomena, 
Models represent Phenomena. 
• SEM and Path models 
• Regression models (linear, logistic, ordinal) 
• ANOVA models (repeated-measures) 
• Time-series 
• Heirarchical Linear Models (HLM) 
• Correlational Models
Relationship Among Variables 
Employee 
Tenure 
Leadership 
Style 
Employee 
Satisfaction 
Customer 
Satisfaction 
Mediator 
Moderator
Data Collection Method -- 
Overview 
• Describe the procedures used to administer 
the materials to the participants 
• Remember to be as detailed as necessary 
so someone can literally replicate your 
study
Data Collection 
Qualitative 
• Procedure for accessing participants 
• Selection of data collected 
• Number and duration of interviews 
• How and when data is collected 
• How data is recorded (e.g., hand notes, 
audiotaped) 
• Role of researcher-relationship to researcher 
Quantitative 
• Procedure to administer measures
Pilot Test (only if you develop 
instrument) 
• Detect potential issues in the instrument 
• Allows you to get feedback and to finalize 
your survey/interview items 
• Makes sure participants understand survey 
items 
• Assess typical responses to survey items or 
interview questions (were participants 
comfortable, long-winded, defensive, etc. 
• Can you access data?
Data Analysis Plan 
• Quantitative: Describe the analysis plan used 
to test each hypothesis, the assumptions of 
the statistical analyses, and a justification of 
the appropriateness of the analysis for each 
research question. 
• Qualitative: Describe how the data will be 
analyzed (or thematized) 
• Phenomenological 
• Case Study 
• Grounded theory
Sample Size 
Quantitative 
Varies by type of 
statistical analysis 
1. Research questions 
in statistical language 
2. Level of 
measurement of 
variables 
3. Determine 
statistical analysis 
4. Conduct power 
analysis 
Qualitative 
Varies by which 
qualitative approach 
is taken 
• Phenomenological 
• Case Study 
• Grounded theory
Assumptions, Limitation, Delimitations 
Assumptions: Discuss things out of your control 
about the population and design, then justify 
assumptions (e.g., participants will answer 
honestly.) 
Limitations: Are out of your control and 
describe weaknesses in design, threats to 
validity (e.g., generalizability). 
Delimitations: Are in your control and relate to 
choices you will make to narrow the scope of 
the study (e.g., variables, research questions).
Ethical Considerations 
• Describe informed consent procedures 
• State whether your study will be anonymous 
or confidential with respect to the participants 
• Describe considerations for children or 
vulnerable participants
See yourself graduate in 2014! 
1-1 Personalized Dissertation Consulting 
877-437-8600 
Info@StatisticsSolutions.com
Thank you for 
your participation 
and attention! 
Join us for our next webinar on 
Wednesday, December 17th at 8:30pm 
ET. 
Results and Discussion Chapters, 
Editing, and Defense
Join us for our 1-day 
Dissertation 
Workshop 
Dallas/Fortworth, Texas 
December 6th 9am-5pm 
$199/student $89 
lodging/night

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Methodology and IRB/URR

  • 1. Methodology and IRB By Dr. James Lani
  • 2. Methodology and IRB/URR Dr. James Lani Take Away Message Research design is a blueprint with several components: • Research method: Quant/Qual/Mixed • Operational constructs: How constructs are measured • Sampling strategy and procedure What is Research Research follows the scientific method. What’s the scientific method? • Formulation of testable questions or hypotheses • It’s organized knowledge: logical (theory) and evidence based (observable) • Precise constructs • Can be disproven (falsifiable) • Parsimonious (simplest explanation)
  • 3. Methodology: The Cookbook Metaphor Cooking Researching Making a stew… Examining research questions… Ingredients: 2 lbs beef, I clove garlic… Preparation: Cube beef, mince garlic… Cooking Instructions: Bake at 350 for one hour Celebrate: You’ve made a replicable) stew! Ingredients: 20 participants, 15 item questionnaire, semi-structured interview. Preparation: Administer questionnaire before and after lecture; semi-structure interview with participants for 20 minutes using a tape recorder. Data analysis plan: Conduct dependent sample t-test; transcribe interviews then thematize participants responses. Celebrate: You’ve conducted a (replicable) research study! Where the recipe can be replicated
  • 4. Methodology Essential Ingredients Restate research question and hypotheses Overview Research Design Participants Materials/ Instruments Data Collection Procedures Sample Size Data Limitations Analysis Plan
  • 5. Methods Quantitative Qualitative Mixed You can count it Not quantitative Both Goal Tend to answer “What questions” (What is relationship or differences) or “When questions” (when is theory supported…after intervention Tend to answer “Why questions” (understand why people feel that way) or “How questions” (explore how they see things) Both Research methods/ Strategies of data collection Experimental (random assignment) and Non-experimental methods (no control group), Observations (time participant)… Semi-structured interviews, Archive data, Observations (write down positive and negative feeling words)… Both Operationalize variables Define constructs/ instruments Define constructs/ instruments Both Sampling strategy Discuss sampling process Discuss sampling process Both
  • 6. Theoretical (or Conceptual) Framework Theory is a systematic explanation of behavior of phenomena. • Theory guides analyses • List existing theories and how your research questions relate to those theories • E.g., Theory of mind: the ability to understand that others have their own beliefs, desires, intentions. Empathy. Tested by Faux Pas Task (ability to recognize a faux pas). Research question: Does alcohol abuse impact empathy?
  • 7. Population The population is the group you want to generalize to. • Describe characteristics of population • Why is population relevant to problem (look at other peer reviewed study’s justification) • Distinguish the population from the sample
  • 8. Sampling Frame and Sample Universe: theoretical population to generalize to Population: largest target population from universe you have access to or “Sampling Frame” Original Sample Final Sample Attrition
  • 9. Survey Item Old (one’s own SE) Change in item New (perceptions of others’ SE) 1 I feel that I have a number of good qualities. “I have” to “she has” I feel that she has a number of good qualities. 2 I feel I do not have much to be proud of. “I do not” to “she does not” I feel she does not have much to be proud of. 3 On the whole, I am satisfied with myself. “I am” to “she is” and “myself” to “herself” On the whole, she is satisfied with herself. … If you need to amend instrument, use a change matrix; do not create your own instrument!
  • 10. Materials: Informed Consent • State purpose of project • State procedure and how long it will take • State voluntary nature of participation • State risks (if any) • Have them sign or state that by filing our survey they are agreeing to participate.
  • 11. Constructs vs. Variables Empirical Theoretical Construct A: Social Environment Construct B: Personality Variable A: Birth-Order Variable B: Introversion/ extroversion
  • 12. Constructs vs. Variables Constructs are the invisible abstract things we’re measuring (e.g., personality), while variables are the way we’re assessing (measure/operationalize) those invisible things. Constructs and variables need to be precise (is personality measured by introversion scale or by conscientiousness scale?) e.g., Intelligence is a construct, while the number of words remembered is a way of assessing intelligence. e.g., Personality is a construct, while the scores on an introversion/extroversion test is a way to assess an aspect of personality.
  • 13. Variables Operationalize Constructs, Make Distinction between IV’s/DV’s, and Describe Level of Measurement Example: Does Empathy differ by group (alcohol abuse vs. no alcohol abuse)? Empathy is my dependent variable and Group is my independent variable. Empathy (my construct) is measured by scores on the Faux Pas task. Alcohol abuse (my construct) is measured by 5 or more drinks in one day. Empathy is a ratio-level variable measured with scores ranging from 0- 25, while my Group variable is a nominal-level (categorical-level) variable because participants re in one of two groups (alcohol abuse group or not in alcohol abuse group).
  • 14. Reliability and Validity Valid but not Reliable Reliable but not Valid Reliable and Valid
  • 15. Validity • Internal Validity: IV causes a change in the DV (not time or other covariates, etc. • External validity: can be generalized to the population • Construct validity: does the scale measure the theoretical construct • Translational validity: • Face validity (items are reasonable) • Content validity (items match the domains of interest) • Criterion related validity: measures behave as theory predicts • Convergent validity: how close the variable aligns with the construct (use EFA) • Concurrent validity: construct relates to established instruments • Predictive validity: measure can predict an outcome (GPA→Income)
  • 16. Reliability Internal consistency: Cronbach alpha. Average inter-item correlation Inter-rater: if interval, correlate; if dichotomous, kappa Test-retest: administer same test at two times Split half: divide instrument into 2 parts and calculated totals, then correlate totals.
  • 17. Brief Review: Units of Analyses Quantitative (e.g., Age) Nominal-level (Latin for name). Gender (M/F), Grouped (Old = 65+, middle age = 36-64, young = 35 or younger). Assign any number of groups (old = 1, middle = 2, young = 3). Ordinal-level is ranked (Latin for showing order). GPA (A-F), or age (group 1 = age 1–15, group 2 = age 16-25, group 3 = age 25-54, group 4 = age 65+) Interval/Ratio-level (also named scale or continuous; Latin for [equal] space [between numbers]). What is your age today in years? ____ (a number from 1-105)
  • 18. Types of Methodology Models Theories explain phenomena, Models represent Phenomena. • SEM and Path models • Regression models (linear, logistic, ordinal) • ANOVA models (repeated-measures) • Time-series • Heirarchical Linear Models (HLM) • Correlational Models
  • 19. Relationship Among Variables Employee Tenure Leadership Style Employee Satisfaction Customer Satisfaction Mediator Moderator
  • 20. Data Collection Method -- Overview • Describe the procedures used to administer the materials to the participants • Remember to be as detailed as necessary so someone can literally replicate your study
  • 21. Data Collection Qualitative • Procedure for accessing participants • Selection of data collected • Number and duration of interviews • How and when data is collected • How data is recorded (e.g., hand notes, audiotaped) • Role of researcher-relationship to researcher Quantitative • Procedure to administer measures
  • 22. Pilot Test (only if you develop instrument) • Detect potential issues in the instrument • Allows you to get feedback and to finalize your survey/interview items • Makes sure participants understand survey items • Assess typical responses to survey items or interview questions (were participants comfortable, long-winded, defensive, etc. • Can you access data?
  • 23. Data Analysis Plan • Quantitative: Describe the analysis plan used to test each hypothesis, the assumptions of the statistical analyses, and a justification of the appropriateness of the analysis for each research question. • Qualitative: Describe how the data will be analyzed (or thematized) • Phenomenological • Case Study • Grounded theory
  • 24. Sample Size Quantitative Varies by type of statistical analysis 1. Research questions in statistical language 2. Level of measurement of variables 3. Determine statistical analysis 4. Conduct power analysis Qualitative Varies by which qualitative approach is taken • Phenomenological • Case Study • Grounded theory
  • 25. Assumptions, Limitation, Delimitations Assumptions: Discuss things out of your control about the population and design, then justify assumptions (e.g., participants will answer honestly.) Limitations: Are out of your control and describe weaknesses in design, threats to validity (e.g., generalizability). Delimitations: Are in your control and relate to choices you will make to narrow the scope of the study (e.g., variables, research questions).
  • 26. Ethical Considerations • Describe informed consent procedures • State whether your study will be anonymous or confidential with respect to the participants • Describe considerations for children or vulnerable participants
  • 27. See yourself graduate in 2014! 1-1 Personalized Dissertation Consulting 877-437-8600 Info@StatisticsSolutions.com
  • 28. Thank you for your participation and attention! Join us for our next webinar on Wednesday, December 17th at 8:30pm ET. Results and Discussion Chapters, Editing, and Defense
  • 29. Join us for our 1-day Dissertation Workshop Dallas/Fortworth, Texas December 6th 9am-5pm $199/student $89 lodging/night