This document defines water activity and moisture content, compares and contrasts the two measurements, and discusses various applications of measuring water activity and moisture content. It explains that water activity is a measure of the energy status of water in a system and is an intensive property, while moisture content measures the amount of water and is an extensive property. Various methods for measuring each value are presented. The document discusses how water activity, rather than moisture content, determines microbial growth. It provides examples of using water activity to control reactions and predict shelf-life when temperature is varied.