Communcation tools & web publishing
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The document discusses communication strategies and tools for the 30th anniversary celebration of the Welfare Foundation (WF). It proposes using social media channels like Facebook, Twitter, and email to engage stakeholders including individuals, NGOs, corporations, donors, beneficiaries and partners. The document outlines an agenda to identify relevant channels, stakeholders, engagement types, measurement tools and a process for conducting outreach. It also discusses best practices for social media use, including for content management, email marketing and using channels like Facebook and Twitter in accordance with etiquette guidelines.
Communcation tools & web publishing
- 1. 30th Anniversary - Communications Communication Tools & Web Publishing Ramallah - Feb 11 - 2013 Session #2 by @rchakaki Monday, February 25, 13
- 2. your tools step #1 Monday, February 25, 13
- 3. Session format • interactive - dialogue • open & transparent • productive - notes & outcome • provide constructive criticism to improve the process • Think digital Monday, February 25, 13
- 4. will’s and won’t’s • will • focus on 30th anniversary • introduce social media communication tools • tweak processes to facilitate communication • highlight areas of improvement to be adopted longterm • measure outcome • will not • build or change the WF communication strategy • change the WF brand • stop current workflow Monday, February 25, 13
- 5. Agenda 1. Identify media channels 2. Review stakeholders per channel 3. Define engagement types through each channel 4. Identify the measuring tools per channel 5. Select channels relevant to the WF 30th 6. Drill down on the select channel training (ex. detailed twitter training) 7. Define an approach to integrate campaign dissemination and engagement across channels 8. Define a process and timeline to conduct outreach across the selected social media channels 9. Tools to be used (CRM, Analytics, Linked- in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site. Monday, February 25, 13
- 6. who are we addressing? Individuals Int’l NGOs ?? ?? ?? Corporates Youth partners Int’l Gov Donors Health Institutions Beneficiaries Jerusalem The Welfare Architects Association Jerusalem Home Owners Monday, February 25, 13
- 7. segment your target Monday, February 25, 13
- 8. channels & users Monday, February 25, 13
- 9. select your communication channels + Monday, February 25, 13
- 10. Monday, February 25, 13
- 11. social media landscape Monday, February 25, 13
- 12. document fundraising notes sharing photo stream accounting sharing --- --- --- --- --- first giving evernote flicker xero dropbox thought niche social crowdsourcing credibility video leadership blog community --- --- --- --- --- indigogo wikipedia vimeo wordpress ning visual social HTML eMail slide sharing productivity tool analytics network ------ --- ------ --- --- campaign slideshare social text raven tools pinterest monitor mass social communication professional network --- channels social network --- crm ---- instant news ---- facebook & tools linked-in centric CRM twitter Monday, February 25, 13
- 13. drive traffic from various channels to your site Monday, February 25, 13
- 14. shorter - faster - more relevant Hyper- connectivity shorter Hyper- attention transparency spans the micro cycle Miniaturization of content, Fragmentation products, and of demand services and supply Monday, February 25, 13
- 15. Monday, February 25, 13
- 16. Celebration Website Monday, February 25, 13
- 17. gift login register about calendar updates stories empowering Palestinans through programs of impact donate $57,999,00 birthday gifts so far Monday, February 25, 13
- 18. Walter’s hierarchy of needs - the user experience Monday, February 25, 13
- 19. Walter’s hierarchy of needs - the user experience Monday, February 25, 13
- 20. Content Management System • wordpress • dashboard • process to manage • authors, administrators, contributors Monday, February 25, 13
- 21. HTML eMail Monday, February 25, 13
- 22. stories of a 30 year journey empowering Palestinans through programs of impact celebrating our 30th anniversary join our events sign up forward Monday, February 25, 13
- 23. stakeholders - html eMail lists • Segmented lists your input Monday, February 25, 13
- 24. social networks Monday, February 25, 13
- 25. FaceBook page basics Monday, February 25, 13
- 26. Facebook - ENGAGE • Quality vs. Quantity • Brand the URL • Name your page appropriately • Take prospects to a welcome tab, not your wall • Engage potential fans • Check market insights • Create interactive campaigns - zeedna ex. • Security - know your admin! - CC ex. Monday, February 25, 13
- 27. stakeholders - FB audiences • Segmented lists your input Monday, February 25, 13
- 28. planking - viral memes Monday, February 25, 13
- 29. you get one chance do it right Monday, February 25, 13
- 31. Twetiquette • Be yourself - don’t be an egg Monday, February 25, 13
- 32. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners Monday, February 25, 13
- 33. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much Monday, February 25, 13
- 34. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately Monday, February 25, 13
- 35. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet Monday, February 25, 13
- 36. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal Monday, February 25, 13
- 37. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally Monday, February 25, 13
- 38. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience Monday, February 25, 13
- 39. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With Communication Monday, February 25, 13
- 40. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With Communication • Address Customer Service Issues Privately Monday, February 25, 13
- 41. Twetiquette • Be yourself - don’t be an egg • Mind Your Manners • Resist the Urge to Tweet Too Much • Use #Hashtags Appropriately • Watch What You Tweet • Don’t Get Too Personal • Write Professionally • Be Aware of Your Audience • Be Timely With Communication • Address Customer Service Issues Privately • Warn Followers if You’re Going to Tweet A Lot Monday, February 25, 13
- 42. the basics Monday, February 25, 13
- 43. the basics • Twitter Handle - @rchakaki Monday, February 25, 13
- 44. the basics • Twitter Handle - @rchakaki • Language (140 characters) Monday, February 25, 13
- 45. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) Monday, February 25, 13
- 46. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote Monday, February 25, 13
- 47. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc Monday, February 25, 13
- 48. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm Monday, February 25, 13
- 49. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) Monday, February 25, 13
- 50. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • lists Monday, February 25, 13
- 51. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • lists • Clients (Tweet deck, twitter 4 iphone) Monday, February 25, 13
- 52. the basics • Twitter Handle - @rchakaki • Language (140 characters) • RT (Retweet) • quote • cc • dm • #ff (follow friday) • lists • Clients (Tweet deck, twitter 4 iphone) • Tools (www.twitterfall.com), co-tweet Monday, February 25, 13
- 54. stakeholders - twitter audiences • Segmented lists • Organizations • Celebrities your input • Partners • Members • Beneficiaries Monday, February 25, 13
- 55. slideshare sharing your content Monday, February 25, 13
- 57. engagement tools Monday, February 25, 13
- 58. engagement tools • Polls • Surveys • Sweepstakes • Coupons • User-Generated Photo, Essay, and Video Contests • Pick your Favorites • Quizzes • Trivia • Group Deals Monday, February 25, 13
- 59. stakeholders - engagement tools • Segmented lists - per tool type. • Ex. Polls on stats on YES program - who do you target? economists? your input Monday, February 25, 13
- 60. Publishing Process Monday, February 25, 13
- 61. Digital Tools - relevant for this phase • Social networks • HTML Newsletter - campaign monitor, mail chimp, constant contact • Facebook • Twitter • Linked-in • Pinterest • Publishing - tweetdeck, tweetie • Co-publishing - Co-tweet, Hootsuite Monday, February 25, 13
- 62. Seed Content Update Channel Target Owner • WAY Website • pinterest • Twitter • FB • Linked In • Blog • Funding Site • Video • Monitoring Tools • Newsletter Monday, February 25, 13
- 63. Other expressions Channel Target Owner • TV • Radio • Apparel - tshirts, bracelets etc. • print media.. harpers’ bazzar .. arabian business week etc. where else? what else? Monday, February 25, 13
- 64. Agenda Review 1. Identify media channels 2. Review stakeholders per channel 3. Define engagement types through each channel 4. Identify the measuring tools per channel 5. Select channels relevant to the WF 30th 6. Drill down on the select channel training (ex. detailed twitter training) 7. Define an approach to integrate campaign dissemination and engagement across channels 8. Define a process and timeline to conduct outreach across the selected social media channels 9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site. Monday, February 25, 13