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1
PROTOTYPING IS A CONTACT SPORT
The only way you can succeed is by immersing
yourself deep in the user context.

Dive!
                                               2
Build something
Prototyping

Build to think
Validate ideas and generate more of them.
Powerful communication tool.
Force us to think in more realistic terms about user interactions.



Rough, rapid, right
Disposable. Build quickly and cheaply as possible.



Answer questions
Essential to know which questions you’re trying to answer.
E.g. desirability, usefulness, usability, viability, or feasibility.



                                                                       4
Prototype approaches

Models
A physical model takes an idea from 2 dimensions to 3 dimensions.
‚Low resolution‛ prototypes can be very useful.




                                                            IDEO Human Centred Design Toolkit   5
Prototype approaches

Storyboards
Imagine a complete user experience through a series of images and sketches.




                                                            IDEO Human Centred Design Toolkit   6
Prototype approaches

Role play
Discover the emotional experience of a product or service by acting out the process.
Equivalent of a model for service design – takes the experience from 2 dimensions to 3.




                                                              IDEO Human Centred Design Toolkit   7
Makeweekend Prototyping Guide
Makeweekend Prototyping Guide
Prototype approaches

Diagrams
Map out a whole space or process, how an experience changes over time.




                                                          IDEO Human Centred Design Toolkit   10
Gather feedback

Take the idea out to people who might be using it
Offer them several prototypes so they are more willing to criticise/compare.



Speak with…
People from a group/area that’s different from the one where you did your initial
research (verification).
Some of the people you initially spoke with.
Variety of stakeholders: manufacturers, distributors, etc.



What are our blind spots?



                                                                                    11
Collecting feedback
Thirds
Ideal people who are successful, adopt new technologies quickly
Extreme users who above average use, especially resistant, or exhibit
problematic behaviour
People who are in between or more ‘average’




                                                                IDEO    12
Collecting feedback

The internet
Other teams
Your team

It matters because you can’t think of everything

Practice presenting the products to people and gathering
feedback
Simplify/clarify the presentation.
Create a standard script to add consistency to your research results.



                                                                        13
www.weekend.my




                 14

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Makeweekend Prototyping Guide

  • 1. 1
  • 2. PROTOTYPING IS A CONTACT SPORT The only way you can succeed is by immersing yourself deep in the user context. Dive! 2
  • 4. Prototyping Build to think Validate ideas and generate more of them. Powerful communication tool. Force us to think in more realistic terms about user interactions. Rough, rapid, right Disposable. Build quickly and cheaply as possible. Answer questions Essential to know which questions you’re trying to answer. E.g. desirability, usefulness, usability, viability, or feasibility. 4
  • 5. Prototype approaches Models A physical model takes an idea from 2 dimensions to 3 dimensions. ‚Low resolution‛ prototypes can be very useful. IDEO Human Centred Design Toolkit 5
  • 6. Prototype approaches Storyboards Imagine a complete user experience through a series of images and sketches. IDEO Human Centred Design Toolkit 6
  • 7. Prototype approaches Role play Discover the emotional experience of a product or service by acting out the process. Equivalent of a model for service design – takes the experience from 2 dimensions to 3. IDEO Human Centred Design Toolkit 7
  • 10. Prototype approaches Diagrams Map out a whole space or process, how an experience changes over time. IDEO Human Centred Design Toolkit 10
  • 11. Gather feedback Take the idea out to people who might be using it Offer them several prototypes so they are more willing to criticise/compare. Speak with… People from a group/area that’s different from the one where you did your initial research (verification). Some of the people you initially spoke with. Variety of stakeholders: manufacturers, distributors, etc. What are our blind spots? 11
  • 12. Collecting feedback Thirds Ideal people who are successful, adopt new technologies quickly Extreme users who above average use, especially resistant, or exhibit problematic behaviour People who are in between or more ‘average’ IDEO 12
  • 13. Collecting feedback The internet Other teams Your team It matters because you can’t think of everything Practice presenting the products to people and gathering feedback Simplify/clarify the presentation. Create a standard script to add consistency to your research results. 13