![NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO2 - Induction to Pedagogy for NGO staff
This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein. -9-
What is an innovated entrepreneurial
idea?
An [entrepreneurial idea] is a concept that can be
used for financial gain that is usually centered on a
product or service that can be offered for money.
An idea is the base of the pyramid when it comes to
the business as a whole. The characteristics of a
promising entrepreneurial idea are: Innovative. Unique.
Source: https://en.wikipedia.org/wiki/Business_idea
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.](https://image.slidesharecdn.com/ngenvironmentio2inductiontopedagogy-m3part2-200706110837/85/Ng-environment-io2-induction-to-pedagogy-m3-part2-9-320.jpg)
Ng environment io2 induction to pedagogy - m3 part2
- 1. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. IO2 – Induction to Pedagogy for NGO staff Module 3 - Ways to develop entrepreneurial ideas Prepared by EPEK ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Part 2. What does an entrepreneurial idea need to be successful? The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 2. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -2- Agenda 2. What does an entrepreneurial idea need to be successful? 2.1 Sources of creativity 2.2 Sources of innovation 2.3 Indicators of innovation and creativity The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 3. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -3- Learning Outcomes of Module 3 Understand entrepreneurial competences Understand what is meant by creativity Understand what is meant by innovation in starting a new business Be able to review innovative activity in a new business Understand the mindset and skills required to be a successful entrepreneur Source: Roman Synkevych, https://unsplash.com/photos/B4Ngz_pdvz4 The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 4. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -4- Overview on Module 3: Ways to develop entrepreneurial ideas The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 5. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -5- 2.1 What is creativity? Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. Source: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf Source: https://www.confluenceedu.com/education-consultants- hyderabad-kochi-diploma-in-entrepreneurship-in-new-zealand/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 6. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -6- Creativity… “Creativity is a combinatorial force: it’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.” — Maria Popova, Brainpickings The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 7. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -7- Creativity arises through the confluence of the following four components: • Knowledge: All the relevant understanding an individual brings to bear on a creative effort. • Creative thinking: Relates to how people approach problems and depends on personality and thinking/working style. • Motivation: Motivation is generally accepted as key to creative production and the most important motivators are intrinsic passion and interest in the work itself. • Openness to new experiences. Source: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 8. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -8- 2.2 What is Innovation Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society. Source: http://ncee.org/wp-content/uploads/2010/04/Sources-of-Innovation-Creativity.pdf The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 9. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -9- What is an innovated entrepreneurial idea? An [entrepreneurial idea] is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the base of the pyramid when it comes to the business as a whole. The characteristics of a promising entrepreneurial idea are: Innovative. Unique. Source: https://en.wikipedia.org/wiki/Business_idea The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 10. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -10- How does innovation contribute to business success The successful exploitation of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability. ... It also outlines the help and support available to innovative businesses. Source: https://www.infoentrepreneurs.org/en/guides/use-innovation-to-grow-your-business/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 11. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -11- Why innovations are important for business organizations? For organizations the ability to get ahead of the competition is one of the most significant reasons to innovate. Successful, innovative businesses are able to keep their operations, services and products relevant to their customers' needs and changing market conditions. Source: https://www.viima.com/blog/importance-of-innovation The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 12. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -12- Sources of innovation • The Unexpected: The market place is the number one area to look for opportunities. A good manager should be constantly studying the market. • Process Need: Process need involves identifying your company’s process weak spots and correcting or redesigning them. • Industry and Market Structure Change: Regulations change and some product lines expand while others shrink. Firms should continually be on the watch for this. Source: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 13. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -13- Sources of innovation • Changes in Perception, Meaning, and Mood: Over time populations and people change. The way they view life changes, where they take their meaning from, and how they feel about things also is modified over time and smart companies must pay attention to this in order to capitalize (and avoid becoming forgotten, a relic of ages past). • New Knowledge: As the speed of technological revolution increases there will be an ever increasing number of opportunities that open up. The internet has been the most notable one in the last couple decades but there have been a plethora of other industries and opportunities pop up as a result of this technological revolution.Source: http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 14. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Task Get an idea Think about indicators of creativity and innovation! 1) Please write an innovative entrepreneurial idea on a paper 2) Then give it to another learner, so that he/ she think about this idea. 3) Please discuss (in a team or with your partner) and present it to all partners: How can this idea succeed? The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 15. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -15- 2.3 Indicators of innovation and creativity O'Quin and Besemer (1999) describe three common approaches used to measure product creativity: 1. indirect measurement, 2. global judgment and 3. criterion-based measurement Source: https://books.google.gr/books?id=SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+approaches+used+to+measure+product+cre ativity:+indirect+measurement,+global+judgment+and+criterionbased+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUK Ewiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20meas ure%20product%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion-based%20measurement&f=false The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 16. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -16- 2.3 Indicators of innovation and creativity We could add two more: I. divergent thinking-based scoring of creative products for originality or fluency (Reiter-Palmon et al, 2009) II. assessment of a product's historical impact (Simonton, 2009). Source: https://books.google.gr/books?id=O9mcBAAAQBAJ&pg=PA74&lpg=PA74&dq=divergent+thinking-based+scoring+of+creative+products+for+originality+or+fluency+(Reiter Palmon+et+al,+2009)+assessment+of+a+product%27s+historical+impact+(Simonton,+2009).&source=bl&ots=YqKC6MumSV&sig=ACfU3U3WgO8r92FmpZ81VlOEmSs2pqz_3g&hl=el&sa=X&ve d=2ahUKEwiF8ouuyY3mAhWCyaQKHQOCDwsQ6AEwAnoECAoQAQ#v=onepage&q=divergent%20thinking- based%20scoring%20of%20creative%20products%20for%20originality%20or%20fluency%20(Reiter- Palmon%20et%20al%2C%202009)%20assessment%20of%20a%20product's%20historical%20impact%20(Simonton%2C%202009).&f=false The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 17. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 17 H5P Task The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 18. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -18- What is creativity and innovation and how you can apply it to supply new innovations and creations within your own business? “The ability to create and innovate has been observed throughout history and even though the fundamental tools may have changed the ability has been prevalent in every civilisation” (Hisrich, Peters and Shepherd, 2005, p. 8). The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 19. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -19- The meaning of practice • Let’s look at the field of music: • If we want to be great musicians what do we need? • A good “ear” – which may have some biological origin • Talent – again, an innate trait. • But also THEORY, STUDY, PRACTICE, PRACTICE, PRACTICE! The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 20. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -20- Creativity… There is no doubt that creativity is the most important human resource of all. Without creativity there would be no progress, and we would be forever repeating the same patterns” (Edward de Bono). The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 21. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Prepared by EPEK This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Thank you very much for your attention! Websites: http://www.ngenvironment-project.eu/ http://ngenvironment.eduproject.eu/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 22. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -22- Sources European Skills, Competences, Qualifications and Occupations (ESCO), European Commission Directorate-General for Employment, Social Affairs and Inclusion Directorate E. Available under https://ec.europa.eu/esco/portal/document/el/0a89839c-098d- 4e34-846c-54cbd5684d24. The Sources of Innovation and Creativity National Center on Education and the Economy (NCEE) Research Summary and Final Report by Karlyn Adams – July, 2005 Available under http://ncee.org/wp-content/uploads/2010/04/Sources-of- Innovation-Creativity.pdf . David Trounce, How Businesses Are Marketing Green Innovation Available under https://www.business.com/articles/rise-of-green-business- innovation/. David H. Cropley, James C. Kaufman, Arthur J. Cropley, Measuring Creativity for Innovation Management. Available under https://scielo.conicyt.cl/scielo.php?script=sci_arttext&pid=S0718-27242011000300002. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 23. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -23- Sources Use innovation to grow your business. Available under https://www.infoentrepreneurs.org/en/guides/use- innovation-to-grow-your-business/ Julia Kylliäinen, The Importance of Innovation – What Does it Mean for Businesses and our Society? Available under https://www.viima.com/blog/importance-of-innovation The 7 Sources Of Innovative Opportunity. Available under http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity O'Quin and Besemer (1999) describe three common approaches used to measure product creativity: indirect measurement, global judgment and criterion-based measurement Available under Bit.ly/2R0lCi4 The psychology of Innovation on Organizations. Available under https://books.google.gr/books?id=- SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999)+describe+three+common+ap proaches+used+to+measure+product+creativity:+indirect+measurement,+global+judgment+and+criterion- based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBzLPIFlg82lLbb7CCg&hl=el&sa= X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOoQ6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20 Besemer%20(1999)%20describe%20three%20common%20approaches%20used%20to%20measure%20produc t%20creativity%3A%20indirect%20measurement%2C%20global%20judgment%20and%20criterion- based%20measurement&f=false Creativity, Innovation & Entrepreneurship. Available under: https://www.coursehero.com/file/41476790/3- Lecture-Creativity-Innovation-and-Entrepreneurshippptx/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 24. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -24- Sources • The psychology of Innovation on Organizations Available under https://books.google.gr/books?id=- SBTCgAAQBAJ&pg=PA144&lpg=PA144&dq=O%27Quin+and+Besemer+(1999) +describe+three+common+approaches+used+to+measure+product+creativity :+indirect+measurement,+global+judgment+and+criterion- based+measurement&source=bl&ots=jTv6gRcmfy&sig=ACfU3U2v1Amf0MXrBz LPIFlg82lLbb7CCg&hl=el&sa=X&ved=2ahUKEwiro4zaxI3mAhUNUlAKHSBEDOo Q6AEwAHoECAgQAQ#v=onepage&q=O'Quin%20and%20Besemer%20(1999) %20describe%20three%20common%20approaches%20used%20to%20measure %20product%20creativity%3A%20indirect%20measurement%2C%20global%20j udgment%20and%20criterion-based%20measurement&f=false • Creativity, Innovation & Entrepreneurship. Available under https://www.coursehero.com/file/41476790/3-Lecture-Creativity-Innovation- and-Entrepreneurshippptx/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.