Ng environment io3_module4_idea generation and evaluation_part 1
- 1. IO3 – Training package for social and green NGO leadership Modul 4: Idea Generation and Evaluation Unit 1: Which are methods for idea generation? Prepared by UPB The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 2. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4 Learning Outcomes The aim of this module 4 is to introduce you to idea generation and evaluation. It highlights the importance of distinguished competences to generate ideas based on a adequate inventory of methods! The learning outcomes can be defined as the following ones: Understanding the importance of idea generation Create an inventory of methods to generate ideas Learning skills to rate and asses the generated ideas Evaluation methods for generated ideas The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2
- 3. Agenda Unit 1: Which are methods for idea generation? 1.1 Importance of idea generation 1.2 Methods to generate ideas Unit 2: Which evaluation methods do exist to assess and evaluate generated ideas? 2.1 Importance of evaluation methods 2.2 Evaluation methods 3The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 4. Task Unit 1: Which are methods for idea generation? Online: https://upload.wikimedia.org/wikipedia/commons/thumb/1 /10/Pictofigo_-_Idea.png/220px-Pictofigo_-_Idea.png CCBY-SA TASK! Why is it so important to generate ideas in a NGO? The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 5. Task The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 1.1 Importance of idea generation “Ideas are the key to innovation. Without an idea... no company will start! Without further ideas - no company exists!“ Schneider, J. (2020), University of Paderborn Online: https://upload.wikimedia.org/wikipedia/commons/thumb/1/10 /Pictofigo_-_Idea.png/220px-Pictofigo_-_Idea.png; CCBY-SA TASK! What do you think? Do you agree with the statement? Why or why not? NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 6. 1.1 Methods of idea generation 6 Problem Preparation Idea Evaluation Idea Generation Generic Creative Process Model adapted from Warr and O’Neill (2005) Generate ideas is about beeing creative!* Stage in which one clasifies the problem and develops an understanding of it - So that one is prepared for what may be needed in potential solutions to the problem. Makes a contribution to the problem, but is not yet solved Is the generated idea the key solution of the problem? *One of the first models of the process beeing creative was proposed by Wallas (1926) and later adapted by Warr and O´Neil (2005), p. 120. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 7. Task The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 1.1 Methods of idea generation This picture by unknown author is licensed: gemäß CC BY-SA-NC https://live.staticflickr.com/3726/12165120593_d220bba31f.jpg • Where do you want to travel? • Do you have a map? • Is their just one road? • Who will accompany you? • Are there any stumbling blocks? • … Problem preparation Warr and O´Neil (2005), p. 120 TASK! Please think about your company! What problems do you have to deal with in your daily business? Please try to prepare for this problem by following the hints of the previous figure! NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 8. 1.1 Methods of idea generation 8 Smith G. F. described and analysis 172 idea generation methods 50 idea-generation devices of three types - strategies, tactics, and enablers - were identified and organized in a formulary Formulary is fielded into 4 column: Category, Device Description and Technique He distributed the 50 devices to 13 categories small excerpt from the study The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 9. 1.1 Methods of idea generation 9 Smith G. F. described and analysis 172 idea generation methods The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 10. 1.1 Methods of idea generation 10 Brainstorming (Osborn, 1963) Brainwriting Pool (Warfield et at, 1975) Mind Mapping (Buzan, 1983) Provocative Actions (de Bono, 1992) 172 idea generation methods jump the frame Focus on common and easy to implement idea generation methods The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 11. 1.1 Methods of idea generation 11 Brainstorming (Osborn, 1963) Encourage to generate as many ideas as possible without concern quality The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Collect the ideas without concern on quality Note the ideas Think out loud (on your own/in your team) Poster Focus on problem or situation in which the problem exists MindMappin g Paper Etc. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 12. 1.1 Methods of idea generation 12 Mind Mapping (Buzan, 1983) Make ideas visible in a graphic configuration. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. https://mind-map-online.de/ NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 13. Task The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 1.1 Methods of idea generation https://www.youtube.com/watch?v=yAidvTKX6xM TASK! Watch the video and take some notes! NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 14. Task The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Break & Bulid Provocative Actions Mind Mapping A deeper insight into the methods Pressimist Vs. Optimist Randomness Right Braining 1.1 Methods of idea generation TASK! What are the main criteria of these methods? Compare your notes with the notes of your partner. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 15. H5P-Task This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership– Module 1
- 16. 1.1 Methods of idea generation 16 Disney methode One problem but 3 perspectivs complex creativity strategy: group uses specific thinking styles in turn involves parallel thinking to: analyse a problem, generate ideas, evaluate ideas, construct and critique a plan of action. Dilts, R. (1994) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4 Source:Gullah, https://pixabay.com/de/photos/disney- luftballons-minnie-maus-680246/
- 17. 1.1 Methods of idea generation 17 Disney methode One problem but 3 perspectivs Idea generation based on the problem Dreamers Realist Critic Dilts, R. (1994) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership – Module 4
- 18. H5P-Task This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO3 – Training package for social and green NGO leadership– Module 1
- 19. Thank you very much for your attention! The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 20. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff Sources Warr, A., O´Neil, E. (2005): Understanding Design as a Social Creative Process. Conference: Proceedings of the 5th Conference on Creativity & Cognition, London, United Kingdom, April 12-15, 2005. Link: https://www.researchgate.net/publication/221629731_Understanding_Design_as_a_Social_Creative_P rocess/references Wallas, G., The Art of Thought, Harcourt, Brace & World, New York, 1926. Osborn, A.F. (1957): Applied imagination (1st ed.) New York: Scribner´s. Patton, M.Q. (1987). Qualitative Research Evaluation Methods. Thousand Oaks, CA: Sage Publishers. Dilts, R. (1994): Die Veränderung von Glaubenssystemen: NLP Glaubensarbeit (Deutsch) Taschenbuch – 1. Januar 1994 , Junfermann Verlag; Auflage: 6. Online Source https://www.youtube.com/watch?v=ZdsNljHPdxw https://www.youtube.com/watch?v=yAidvTKX6xM 20The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Editor's Notes
- #7: A common theme with all the models is the analytical stage of preparation. Before the generation of ideas to solve our problem, the individual views relevant information associated with the problem to develop an understanding of what is required in order to generate an acceptable solution.
- #11: Brainwriting Pool (Warfield et at, 1975) Generate and share ideas silently within a group. Brainwriting Pool (Warfield et at, 1975) Generate and share ideas silently within a group Provocative Actions (de Bono, 1992) Draw attention to the problem or task. Mind Mapping (Buzan, 1983) Make ideas visible in a graphic array.
- #18: Dreamers Not hindered by strait-jacketing but is creative and imaginative Realist Looks at the practical possibilities to find out whether an idea is really feasible Looks at aspects such as time and amount of means Critic Doesn´t criticize the ideas and plans of the realistic or dreamer BUT looks at the plan like an observer and filters out what could be a mistake