Mod5 part 7
- 1. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. IO2 – Induction to Pedagogy for NGO staff Module 5 – The NGEnvironment Immersion Programme Part 7: Pitching Business IdeasPrepared by Rightchallenge ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 2. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -2- Learning Outcomes of Module 5 Recognise the importance of Business models and value propositions Be able to reflect on their own resilience and its value in starting a business Understand the chances of being an entrepreneur with an own NGO Be able to develop a structured business plan Be able to pitch for approval of a business idea The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 3. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -3- Agenda 7. Pitching Business Ideas 7.1 What is a business pitch? 7.2 The elevator pitch 7.2.1 The elevator pitch for NGOs and non-profits The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 4. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -4- Module/Unit Learning Outcomes – The learner will: Indicative Content The NGEvironment Immersion Programme • Understand the characteristics and structure of a Business Model • Understand the importance of the value propositi on for NGOs and non-profits • Understand the development process of an NGO • Understand the entrepreneurial process to develop a sustainable business Business Models Value Proposition Case studies NGOs development Creation of own entrepreneurship ideas Opportunity recognition and selection Business plan Pitching business ideas Overview on Module 5: The NGEnvironment Immersion Programme The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 5. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -5- 7. Pitching business ideas 7.1 What is a business pitch? This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. The business pitch is a presentation of your business to an investor or group of investors through several communication channels, such as a conversation, a letter or e-mail. The main goal of a business pitch is to get the necessary funding for your business plan. Think of a business pitch as your verbal business card. It’s the first thing that your customers or future investors will hear from your business. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 6. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -6- 7.1 Pitching business ideas: the elevator pitch This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. The elevator pitch is a brief presentation where you resume your product, idea or organisation in a short period of time. The time required for your presentation should be the equivalent of an elevator ride (approximately 1-2 minutes). An elevator pitch should… Hayzlett (2012) Grab the attention of your audience Convey who you are Describe what your business offers Explain what you will deliver It’s authentic It’s compelling The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 7. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -7- 7.1 Pitching business ideas: the elevator pitch How to write an elevator pitch: 3. Communicate your value proposition 2. Explain what you do 1. Identify your goal 4. Engage with a question 5. Put it all together 6. Practice! Source: Mindtools (n.d.) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 8. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -8- 7.1 Pitching business ideas: the elevator pitch Do's and don’t’s (Doyle, 2019; Pagana, 2013) Keep it short Have a “grabber” Show your passion Practice Don’t speak too fast Avoid rambling Don’t speak in a monotone way Don’t restrict yourself in just one elevator pitch The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 9. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -9- 7.2.1 The elevator pitch for NGOs and non-profits According to Schmidt (2018) the elevator pitch for non-profits can be structured in three sections: the hook, the body and the wrap-up. During the hook, do a short description of your organisation and say your mission statement, to grab the attention of your audience. The author shows a quick example of how you can make a grabby hook of your organisation's mission and purpose: The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 10. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -10- 7.2.1 The elevator pitch for NGOs and non-profits 1. The hook Imagine that the mission of your organisation is this (Schmidt, 2018): We seek to empower low-income families of a certain community by offering financial services and education programs to help them achieve home ownership and economic stability. We offer financial services and education programmes and We help people achieve home ownership and economic stability. Now isolate the main ideas: Finally, refine it: We help low-income families become more financially stable with free classes and professional advice. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 11. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -11- 7.1.1 The elevator pitch for NGOs and non-profits 2. The body The body of your pitch usually takes about 30-60 seconds. At this phase, you must describe the specific impact of your organisation and/or the communities you serve. In the hook phase you have presented your mission, and now it’s time to prove it. What differentiates your NGO from others in the same field? How effective are your current programs? Do you have any impact stories that are amazing? How can someone get involved right now? What are you preparing to accomplish in the future? Source: Schmidt (2018) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 12. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -12- 7.2.1 The elevator pitch for NGOs and non-profits 3. The wrap up The wrap-up of your pitch should only take 15-20 seconds. Take all the time you need to decide what outcome you would want from your encounter. For example, do you want to… Match donations for your next campaign? Sign up as a peer-to-peer fundraiser? Make a in- kind donation? Join your board of directors? Share your campaign on their social channels? Source: Schmidt (2018) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 13. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -13- 7.2.1 The elevator pitch for NGOs and non-profits Source: Schmidt (2018) During the delivery of your elevator pitch, don’t forget to show the emotional connection that you have with your organisation’s cause. An elevator pitch for NGOs and non-profits are an invitation to be a part of your organisation. Explain what you do, why it’s important, and how someone’s involvement is an opportunity to be part of your mission. (Schmidt, 2018) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 14. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Build your elevator pitch for NGOs and non-profits Task • Video 1: Nonprofit's Elevator Pitch Tutorial: 9 Mistakes to Avoid https://www.youtube.com/watch?v=I8kbzxDiXL8&t=109s Classy.org – YouTube Standard Licence • Video 2: How to Pitch a Non-Profit or Social Cause, with Chris Westfall https://www.youtube.com/watch?v=1M_FElRw8dM&t=74s Chris Westfall YouTube Standard Licence Step 1: Step 2: Download the Elevator Pitch Worksheet and start practicising your business pitch! -14- The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 15. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. H5P Tasks Task https://h5p.org/node/865060 -14- The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 16. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Prepared by Rightchallenge This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Thank you very much for your attention! Websites: http://www.ngenvironment-project.eu/ http://ngenvironment.eduproject.eu/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 17. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -17- Sources • Doyle, A. (2019). How to Create an Elevator Pitch with Examples: How to write a Perfect Elevator Speech. Web-site. Retrieved from: https://www.thebalancecareers.com/elevator-speech-examples-and-writing-tips- 2061976 • Hayzlett, J. (2012). Foreword. In Westfall, C. (2012). The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age. Texas, USA: Marie Street Press • Pagana, K.D. (2013). Ride to the top with a good elevator pitch. Wound Care Advisor, 2(3), p.34-35 • Schmidt, W. (2018). How to Nail your Non-Profit’s Elevator Pitch. Website. Retrieved from: https://www.classy.org/blog/elevator-pitch-for-nonprofits/ • Westfall, C. (2012). The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age. Texas, USA: Marie Street Press The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.