Mod5 part 3
- 1. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. IO2 – Induction to Pedagogy for NGO staff Module 5 – The NGEnvironment Immersion Programme Part 3:Case studies on NGO developmentPrepared by Rightchallenge ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 2. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -2- Agenda 3. Case studies on NGO development 3.1 Charity:water 3.2 Teach for All Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 3. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -3- Learning Outcomes of Module 5 Recognise the importance of Business models and value propositions Be able to reflect on their own resilience and its value in starting a business Understand the chances of being an entrepreneur with an own NGO Be able to develop a structured business plan Be able to pitch for approval of a business idea The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 4. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -4- Module/Unit Learning Outcomes – The learner will: Indicative Content The NGEvironment Immersion Programme • Understand the characteristics and structure of a Business Model • Understand the importance of the value propositi on for NGOs and non-profits • Understand the development process of an NGO • Understand the entrepreneurial process to develop a sustainable business Business Models Value Proposition Case studies NGOs development Creation of own entrepreneurship ideas Opportunity recognition and selection Business plan Pitching business ideas Overview on Module 5: The NGEnvironment Immersion Programme The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 5. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -5- 3. Case studies on NGO development 3.1 Charity:water Charity:water is one of the most known and trustable non-profits in the world for its transparency and commitment to the cause. Renowned for its 100% donation model, this NGO disrupted how social entrepreneurs work while inspiring millions of people to join its mission. Charity: water is a “non-profit organization bringing clean and safe drinking water to people in developing countries” (charity:water, 2018, p.3) Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 6. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -6- 3.1 Charity:water About the founder “Scott Harrison was recognized in Fortune Magazine’s 40 under 40 list, the Forbes Magazine Impact 30 list and was recently #10 in Fast Company’s 100 Most Creative People in Business issue. He is currently a World Economic Forum Young Global Leader.” (charity:water, 2019b) Source: charity:water (2019).All rights reserved. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 7. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -7- 3.1 Charity:water The development Richard wanted to build his charity in a different and innovative way. From day one, charity:water promised that 100% of all donations would go directly to cleaning water. He opened a separate bank account for overhead and he never touched the donations to pay for things like salaries, office or travel expenses. He started to look for generous people, investors and enterprises with enough resources to fund this expenses. Find out more about charity:water’s 100% model here Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 8. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -8- 3.1 Charity:water The power of marketing for getting personal connections Richard believed that for the sustainability of his work, he had to engage with the local communities. With his organisation staff, Richard built outdoor exhibitions in NYC with water walks and designed ads to make people feel differently. They also created tv commercials, rented bus and taxi ad spaces to spread their mission to as many people as possible. Source: DIGITALFIRE (2015). All rights reserved. The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 9. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -9- 3.1 Charity:water The power of digital marketing for charity fundraising The organisation created an online platform that allows people to create fundraising campaigns linked to personal events (e.g birthdays, holidays and marathons). Each fundraiser would share it with their network of connections via online and face-to-face, creating an wide sharing space for fundraising and dissemination of the organisation (Gray, n.d.). Source: Charity:water. All Rights Reserved The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 10. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -10- 3.1 Charity:water The power of digital marketing for charity fundraising Charity:water is also commited to show social proof to their donators. The organisation use social proof "to encourage people to fundraise on their online platform. They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos, and written stories." (Gray, n.d.) Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 11. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -11- 3.1 Charity:water The power of digital marketing for charity fundraising “We are trying to build a movement of passionate people who are going to form a relationship with us for years…. We want our donors to be advocates. We want them to share content, we want them to feel really connected to their impact, and we want them to represent that to all their friends and family.” Paull Young, Director of Digital at charity: water The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 12. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -12- 3.1 Charity:water Results In 2017, charity:water funded projects that will bring clean water 1,183,926 people in 15 countries worldwide. It was raised and amount of 35 million for those projects and 15 million for operating expenses. Since 2006, the organisation has funded over 28,000 water projects to serve over 8.2 million people worldwide. Source: Charity:water (2017) The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 13. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Case Study on NGO development: Charity:water • Video 1: Who is charity:water? https://www.youtube.com/watch?v=b_FfY-3vUv4 Charity:water – Youtube Standard Licence • Video 2: The Spring – The Charity: water story https://www.youtube.com/watch?v=UE9UvT5ujyg Charity:water – YouTube Standard Licence • Video 3: Scott Harrinson | INBOUND 2018 Keynote https://www.youtube.com/watch?v=V4E1t2yIZlc LeWeb- YouTube Standard Licence • Video 4: Innovation that Matters | Charity: water https://www.youtube.com/watch?v=N4K8Z5rfVUw L2inc – Youtube Standard Licence Task Optional reading: Harrison, S. & Sweetingham, L. (2018). Thirst: A Story of Redemption, Compassion and a Mission to Bring Clean Water to the World. USA: Crown Publishing Group • On what principles did Scott Harrison built the credibility of charity:water? • How does charity:water track donors and increase the delivery of their value proposition? -13- The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 14. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -14- 3.2 Case studies on NGO development Teach for All Teach for All is a global network of organisations united for the development of collective leadership to ensure all children can fulfil their potential. The organisation was founded in 2007 by the “Teach for America” founder Wendy Kopp and “Teach First” founder Brett Wigdortz, after receiving several requests from social entrepreneurs around the world to build similar organisations in their own countries. These requests were inspired by the previous models: Teach for America and Teach First. Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 15. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -15- 3.2 Teach for All The educational need behind the idea Wendy Kopp conceived the "Teach for America" idea during his senior thesis in Princeton University. “With the goal of getting highly competent college graduates to make a two- year commitment to teach in struggling schools, Kopp raised $2.5 million in order to begin recruiting college students and professionals to become what TFA called ‘corps members’’. The funds for the salaries of the corps members were provided by school districts and grants by AmeriCorps, a network in which Teach for America was member. The organisation grew so fast that in the beginning of the 21st century, Teach for America was one of the largest employees of recent graduate students in the United States. Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 16. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -16- 3.2 Teach for All Mission Following the same structure, Teach for All enables leadership development by calling graduates from different fields and professionals to commit at least two years to teach in the schools and communities where they’re needed most. Throughout the journey, the recent graduates are engaged in continuous education and learning, while developing classroom leadership. (Teach for All, 2019). Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 17. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -17- 3.2 Teach for All Results After 10 years of existence, Teach for All global network includes 46 countries on six continents. The organisation continues to foster network growth; to support partner scale, impact and creativity; to build an interconnected global community; to operate a global learning lab and to influence the global discussion. Source: Unsplash The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 18. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Case Study on NGO development: Teach for All • Video 1: Teach for All: An Introduction https://www.youtube.com/watch?v=CJhns2rFHz8&t=21s Teach for All – Youtube Standard Licence • Video 2: A Conversation with Wendy Kopp, CEO and Co-founder, Teach for All https://www.youtube.com/watch?v=pubX6pQfVVU&t=332s Columbia Business School– YouTube Standard Licence • Video 3: Getting millions to learn: Interview with Wendy Kopp of Teach for All https://www.youtube.com/watch?v=hQm7y9tPS9s Brookings Institution- YouTube Standard Licence Task • How did the idea creation of Teach for All came up? • What are the main differences between Teach for All’s education model and the traditional education model? Optional reading: Kwauk, C., Robinson, J. P. & Spika, S. (2016). Teach for All: Building a Pipeline of Future Education Leaders Around the World. Washington D.C., USA: Center for Universal Education, Brookings -18- The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 19. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Prepared by Rightchallenge This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. ERASMUS+ Programme – Strategic Partnership Agreement No. 2018-1-DE02-KA204-005014 Thank you very much for your attention! Websites: http://www.ngenvironment-project.eu/ http://ngenvironment.eduproject.eu/ The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
- 20. NGEnvironment - Foster European Active Citizenship and Sustainability Through Ecological Thinking by NGOs Project Nummer: 2018-1-DE02-KA204-005014 IO2 - Induction to Pedagogy for NGO staff This project has been funded with the support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. -20- Sources • Charity:water (2019a). Our Mission. Website. Retrieved from: https://my.charitywater.org/about/mission • Charity:water (2019b). Meet the founder. Website. Retrieved from: https://my.charitywater.org/about/scott-harrison-story • Charity:water (2018). 2017 Annual Report. Retrieved from: https://assets.ctfassets.net/2w85ks0ylymt/7eQgn7fKrSoKm4SQGSQoAk/3c5bea8efa6fea 96a8ccdd85a19325c4/Annual_report_2017.pdf? • Gray, C. (n.d.)Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org. Website. Retrieved from: https://neilpatel.com/blog/marketing-lessons-from- charitywater/ • Teach for All (2019). What we do. Website. Retrieved from: https://teachforall.org/what- we-do#27531 The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.