Pub355 presentation
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Google Insights provides insights into search terms entered into Google and is aimed at advertisers and marketers, differentiated from Google Trends which is geared more towards researchers. It can be used to create advertising messages, evaluate brands, and measure campaign impacts by analyzing search term trends over time, though a downward trend does not necessarily correlate to declining search traffic.
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Pub355 presentation
- 1. Google Insights By Derek Zhu What is Google Insights? How is Google Insights differentiated from Google Trends? How to use Google Insights? Common misconception
- 2. What is Google Insights? Google insights for search is a service provided by Google Provide insights into the search terms people have been entering into the Google search engine. It's a product designed with advertisers and marketers in mind
- 3. How is Google Insights Differentiated from Google Trends? Same search engine, same data More functionality, more flexibility Geared towards researchers and advertisers
- 4. How to use Google Insights? Example:
- 5. Some real world implications of what Google Insights can do Create advertising messages Evaluating brands Measuring campaign impacts
- 6. Common Misconception of Google Insights The graph data DOES NOT equal search volume Downward Trend DOES NOT necessarily mean declining search traffic and Vice Versa