Task 4: Case Study 3
- 1. In addition, I had to find other products that linked and that were similar to the one that I was hoping to create. So once again on my exploration of documentaries and short films I came across this short video which was by FIFA TV and uploaded onto their YouTube channel where nearly 15,000 people have viewed it. This short video is called ‘VAR: The Story So Far’ which reveals to us the outcome of this whole project and gives us an insight into what we can expect with the use of this technology in the game. The language analysis was tremendous (good camera shots and sequences which looked good on our screens) as the interviewee's used high amounts of terminology in terms of footballing and the content was unique, plus authentic. Although it lasts 3 minutes you still get a good understanding of what VAR is and how it helps match officials run games. For those that don't know what VAR is? Well VAR stands for Video Assistant Referee which involves a group of 3 people who work together to analyse and evaluate decisions made by the official referee by watching video replays of incidents. This is what video explains and showcases with archive footage of VAR intervening. The product is put together with different expert opinions being forwarded from referee’s to the Head of Technology Innovation. Those professionals have come together to produce this short film to put their perspectives forward and to give real evidence of what you can expect from their creation and whole project of VAR. The reason for them putting together in this way is because viewers are getting a better sense of why technology is being used in the game and what the benefits are as referee’s are having less pressure applied on them with the use and help of Video technology which is a blessing for FIFA as we see in the visuals. The audience can take a lot from this product in terms how VAR works and sets up. They’ll also get to witness the real identity of VAR and how people are working behind the scenes to ensure that decisions are fair and unbiased. The product was made by FIFA who are a large football organization who describe themselves as the International Governing Body of Association Football. The product itself was without about funded by themselves as they run football and own the introduction of technology and VAR to football. The short documentary was advertised on all platforms and uploaded to their own YouTube channel called FIFA TV. The target audience for this video is all footballs fans who want to find out about VAR and what it’s all about. The content involved is all relevant and appropriate for all age groups and genders. I feel like they were successful in reaching to their audience as the expert opinions may have persuaded them to take more note of the views that were portrayed and showcased in the short drama. This a scene from the short video which describes the procedure of VAR and how it is portrayed on the screens.
- 2. Bibliography The link to the short documentary: https://www.youtube.com/watch?v=qJ7OyOP9muA Camera: This is an over the shoulder shot which showcases what’s going on and the audience are able the see point of views from that characters own perspective. In this case we can see the referee who is taking a look at the footage which he has an impact and has to make a call on to help out the match official. Structure: The short video starts off with an introduction to how VAR operates by portraying this in a archive footage which shows the audience how the referees play on to give certain decisions. Also there is interviews which fully explain the outcome of the technology and why it is used in that way. Industry: This particular video was shown on FIFA TV which shows the technology has high expectations and was initially found out by the company/ big organisation themselves. The way it is illustrated in the video shows that there is a lot of work going on in the background to ensure that decisions given are fair and honest.