The document describes different recruitment methods used in the creative media industry, including their advantages and disadvantages. National press advertising in newspapers reaches a mass audience but can delay hiring. Trade press targets those already in the industry, allowing recruitment of skilled candidates, but has a limited audience. Word of mouth and personal contacts may yield suitable applicants who are motivated to apply, but risks miscommunication or bias. Internet advertising on sites like Indeed has broad reach but candidates may be geographically distant. Internal promotion benefits from existing employee knowledge, but risks promoting underqualified staff.