The document describes different recruitment methods used in the creative media industry, including their advantages and disadvantages. It provides examples of each method:
National press in newspapers and magazines reaches a wide audience but isn't targeted. Trade press targets a specific industry but has limited reach. Word of mouth through personal networks can be timely but may lack details. Personal contacts are convenient but may not have relevant opportunities. Internet job sites have broad reach but exclude those unable to access online resources. Internal promotion rewards experience but mostly benefits current long-term employees.