Week5 lecture notes_com325
- 1. Week 5 Lecture Notes COM 325 Personal Connections: Chap 4 (p. 100-110) Blogging: chap 2 (pages 36 - 49) Everybody Writes: Part One, sections 15 - 21 (pages 56 - 73) Notes_COM325
- 2. What isanonline social network? A communication platform in which participants 1-Have identifiable profiles 2-Can publicly articulate connections that can be viewed by others 3-Can consume, produce and interact with content. Social networks are egocentric. Society is shifting toward “networked individualism” in which each person sits at the center of his or her own community.
- 3. Engagement in social media networks Critics of digital media said its use would pull people from their geographic communities. The research does not support this claim. Civic engagement can be enhanced by online connections. Some evidence shows that digital media users may be more likely to be politically engaged. The Internet and mobile media serve as information conduits.
- 4. Thepurposeof information online Information shared online has these functions: Culture jamming (playful remix of materials to convey social messages) Spread shared grievances Point national attention to an issue or topic Broaden the appeal of social movements Create new connections between people Provide a form of emotional release “Speed, interactivity, and reach allow digital citizens to gather around shared interests transcending local communities in ways that may be personally empowering but potentially polarizing” (Baym, 2015, p. 110).
- 5. Changes resulting fromdigital communication Changes in how we communicate 1. The average citizen can now publish content. This is the day of participatory media 2. The former structure of one-to-many communication is reduced. Two major shifts in communication prior to the advent of broadcast media were Introduction of writing Introduction of print and the ability to mass produce information
- 6. Plato In the 4th century Plato objected to progressing from an oral culture to a written culture for these reasons: Written communication would destroy memory Written text is unresponsive Writing allows the words to be distributed without the writer present. This dissemination accepts the idea that not everyone will respond and engage, meaning a dialogue is not needed. Plato favored dialogue and said dissemination is wasteful. Of note, blogs allow both dialogue and dissemination. What is the difference between a blog and a photocopied newsletter mailed to 100 people? 1- the potential audience is larger for the blog 2-the increased potential for feedback from the audience for the blog
- 7. Theprinting presschanged culture 6 features of print that changed culture Dissemination Standardization Reorganization Data collection Preservation Amplification and reinforcement
- 8. Socialchanges fromthe printingpress Social changes resulting from the printing press Large scale data collection resulted in feedback Increase in literacy reading silently developed A move from speeches to printed reports as a major source of information Lifting of censorship (the church had controlled most information) Authorship (prior to the printing press, author names were not included on literary works)
- 9. Wearein TheLateAgeof Print Print is still culture’s most respected medium (especially in education)but print is not the dominant medium, Radio and TV are stronger mediums with the average American watching 2.5 hours of TV on weekdays and 3.19 hours on the weekend, but spending only 20 minutes a day reading (Source: U. S. Bureau of Labor Statistics, 2012). Internet lags behind TV and radio use Every media shift produces skeptical voices Skeptics said automobiles were not natural but horses were Skeptics said the telephone would allow people to cross social class lines. Skeptics said radio distracted children from reading and hurt performance at school And on it goes! Skeptics say mobile phones cause cancer A bestseller title, “Is Google Making Us Stupid?
- 10. References Baym, N. (2015). Personal connections in the digital age (2nd ed). Malden, MA: Polity Press. Handley, A. (2014). Everybody writes: Your go-to guide to creating ridicoulsly good content (2nd ed.). Hoboken, NJ: Wiley. Media Related Time use, (2017). Bureau of Labor Statistics. Retrieved from https://www.bls.gov/spotlight/2013/media/home.htm Rettberg. J.W., (2013). Blogging (2nd ed). Malden, MA: Polity Press.