What is UX really? How do we create delightful experiences?
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The document discusses the concept of user experience (UX) design, emphasizing the importance of creating a delightful journey for users. It highlights various principles, methodologies, and models that guide the understanding and implementation of UX, including the significance of user needs, testing, and flexibility. Additionally, it presents quotes and personal insights regarding effective UX practices.
What is UX really? How do we create delightful experiences?
- 1. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? R O B I N K L E I N S C H I P H O R S T. N L U X & P R O D U C T D E S I G N E R T W I T T E R @ U S E R M O M E N T S U X
- 2. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? W H Y U X & W H AT I S I T R E A L LY ? WHY HOW WHAT 2016 2
- 3. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 3 F LY I N G O R F LY I N G ? WHY HOW WHAT
- 4. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 4 B U R G E R O R B U R G E R ? WHY HOW WHAT
- 5. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? – R O B I N K L E I N S C H I P H O R S T “User experience design is creating a delightful journey from a to b, by knowing c.” 5 WHY HOW WHAT
- 6. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 6 T H E B E S T H A I R D R E S S E R S WHY HOW WHAT Image from LookatMe.no a hair & beauty salon in Oslo, Norway
- 7. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 7 T H E B E S T R E S TA U R A N T S WHY HOW WHAT
- 8. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? W E L L . . H O W D O W E G E T T H E R E ? 8 WHY HOW WHAT
- 9. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? – B R U C E L E E “Use only that which works, and take it from any place you can find it.” 9 WHY HOW WHAT OKTOBER 2016WHAT IS UX? ROBIN KLEIN SCHIPHORST (.NL)
- 10. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 10 WHY HOW WHAT D E S I G N S P R I N T S
- 11. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? U N D E R S TA N D # 1 11 WHY HOW WHAT
- 12. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 12 WHY HOW WHAT
- 13. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 13 WHY HOW WHAT
- 14. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 14 WHY HOW WHAT
- 15. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 15 WHY HOW WHAT
- 16. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 16 WHY HOW WHAT
- 17. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? NEEDS & MOTIVATION 17 BEHAVIOUR COMPANY & PRODUCTS COMPETITORS OTHER MARKETS WHY HOW WHAT
- 18. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? D E C O N S T R U C T # 2 18 WHY HOW WHAT
- 19. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? F I N D R E L AT I O N S A N D G R O U P T H E M 19 WHY HOW WHAT
- 20. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? W H AT W I L L C R E AT E A M B A S S A D O R S 20 WHY HOW WHAT
- 21. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 21 WHY HOW WHAT K A N O M O D E L
- 22. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 22 WHY HOW WHAT MARKET The Golden Model - By Simon Sinek WHY HOW WHAT
- 23. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 23 C U S T O M E R J O U R N E Y M A P WHY HOW WHAT
- 24. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? S I M P L I F Y # 3 24 WHY HOW WHAT
- 25. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 25 WHY HOW WHAT
- 26. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? W H AT I S A G O O D M V P ? 26 WHY HOW WHAT
- 27. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? U S E R J O U R N E Y M A P P I N G R E S U LTE X P E C TAT I O N 27 WHY HOW WHAT
- 28. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? T E S T # 4 28 WHY HOW WHAT
- 29. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? 5 P E O P L E = 8 0 % P R O B L E M S 29 WHY HOW WHAT
- 30. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? S TAY F L E X I B L E 30 WHY HOW WHAT
- 31. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? Q U E S T I O N E V E RY T H I N G , D O T H E O P P O S I T E 31 WHY HOW WHAT
- 32. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? D E F I N E Y O U R P R I N C I P L E S 32 WHY HOW WHAT
- 33. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX?WHY HOW WHAT W O R K I N G • Done is better then perfect • Make educated decisions • Be a person of action, work lean • Together 33
- 34. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX?WHY HOW WHAT U X • WHY: Know the core purpose • HOW: Be a head • WHAT: Wow the user 34
- 35. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX?WHY HOW WHAT F E E D B A C K • Be aligned on the context and goal • Remove "I" from your sentences • Formulate it as questions 35
- 36. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX?WHY HOW WHAT T E S T I N G • Always have a baseline and a save guard metric • Track the right metrics and target audience • Data is there to guide you, trust your instinct • Listen between the lines 36
- 37. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX?WHY HOW WHAT – H E N RY F O R D “If I had asked people what they wanted, they would have said faster horses.” 37
- 38. OKTOBER 2016 ROBIN KLEIN SCHIPHORST (.NL) WHAT IS UX? A N Y Q U E S T I O N S ? Thanks for your time! 38 WHY HOW WHAT Big thanks to unsplash.com for providing most of the images used in the presentation. E N J O Y E D I T ? A N D L O O K I N G F O R A S P E A K E R ? S AY H I @ H T T P : / / W W W. R O B I N K L E I N S C H I P H O R S T. N L