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21. Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths. (2023). Izquierdo-Marin, Sandra Sofia ; Alvarez-Becerra, Rina ; Rettig, Pilar Valenzuela ; Fernandez-Mantilla, Mirtha Mercedes ; Muller-Perez, Jessica ; Garcia-Salirrosas, Elizabeth Emperatriz ; Acevedo-Duque, Angel.
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22. Do submission devices influence online review ratings differently across different types of platforms? A big data analysis. (2023). Borghi, Matteo ; Mariani, Marcello M ; Laker, Benjamin.
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23. What do consumers want? A methodological framework to identify determinant product attributes from consumers€™ online questions. (2023). Aw, Eugene Cheng-Xi ; Fernando, Angeline Gautami.
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24. Consequences of consumer regret with online shopping. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavin, Carlos.
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25. Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers€™ justice perceptions. (2023). Aksoy, Nilsah Cavdar ; Yazici, Nihal.
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26. Accelerating new product diffusion: How lead users serve as opinion leaders in social networks. (2023). Qiu, Yong ; Xie, Wenxuan ; Tiberius, Victor ; Wang, Nan.
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27. Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions. (2023). Chen, Ruolan ; Yuan, Ruizhi ; Liu, Martin J ; Huang, BO.
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28. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
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29. Role of gender in the creation and persuasiveness of online reviews. (2023). Ravula, Prashanth ; Gauri, Dinesh K ; Bhatnagar, Amit.
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30. Leveraging user behavior and data science technologies for management: An overview. (2023). Kastanakis, Minas N ; Alcaiz, Mariano ; Blasco-Arcas, Lorena ; Reyes-Menendez, Ana.
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31. Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Moldovan, Sarit ; Shoham, Meyrav.
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32. Urban flight: A short‐term phenomenon or long‐term trend?. (2023). Raiha, Davin ; Kim, Dongshin ; Freybote, Julia ; Seo, Youngme.
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33. How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Libai, Barak ; Stephen, Andrew T ; Chen, Zoey ; Rosario, Ana Babi ; Bart, Yakov ; Andrews, Michelle ; Inman, Jeffrey J ; Chae, Inyoung ; Thomaz, Felipe ; Schweidel, David A.
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34. Information search behavior at the post-purchase stage of the customer journey. (2022). Gonalves, Renata ; Ferreira, Maura ; Pizzutti, Cristiane.
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35. Marketing research on Mobile apps: past, present and future. (2022). Harrigan, Paul ; Michaelidou, Nina ; Pourazad, Naser ; Stocchi, Lara ; Tanusondjaja, Arry.
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36. Being Informed or Getting the Product?. (2022). Zimmermann, Steffen ; Wrabel, Andrea ; Kupfer, Alexander.
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37. Digital Platforms and Real Estate Industry during COVID-19. (2022). Ali, Zarqa Shaheen ; Song, Jiachen.
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38. Sustainability Messages in Residential Property Advertising. (2022). Williams, Susannah G ; Brookfield, Katherine ; Dimond, Charlotte.
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39. The Impact of Hotel Customer Experience on Customer Satisfaction through Online Reviews. (2022). Kim, Yae-Ji.
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40. A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies. (2022). Huang, Peiyi ; Ling, Pamela M ; Jiang, Nan ; Lyu, Joanne Chen.
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41. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. (2022). Marvi, Reza ; Foroudi, Pantea ; Colmekcioglu, Nazan ; Okumus, Fevzi.
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42. Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Fashami, Rahime Zaman ; Foroudi, Pantea ; Mahavarpour, Nasrin ; Akbari, Morteza ; Khodayari, Maryam.
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43. Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties. (2022). Azer, Jaylan ; Ranaweera, Chatura.
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44. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
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45. Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. (2022). Hennig-Thurau, Thorsten ; Bartschat, Maria ; Cziehso, Gerrit.
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46. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
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47. “Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Park, Young Joon ; Yoon, Yeujun ; Joo, Jaewoo ; Polpanumas, Charin.
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48. Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis. (2021). Vo-Thanh, Tan ; Plotkina, Daria ; Haller, Coralie.
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49. Professional reviews as service: A mix method approach to assess the value of recommender systems in the entertainment industry. (2021). Liu, Yulin ; Abbate, Tindara ; Perano, Mirko ; Casali, Gian Luca.
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50. Does educating customers create positive word of mouth?. (2021). Sun, Xiaochi ; Foscht, Thomas ; Eisingerich, Andreas B.
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51. The influence of launching mobile channels on online customer reviews. (2021). Mariani, Marcello M ; Kim, Jongmin ; Lee, Eun Kyung.
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52. Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. (2021). Kumar, Satish ; Pandey, Nitesh ; Donthu, Naveen ; Mishra, Akanksha.
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53. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
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54. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. (2021). Kakaria, Shobhit ; Bigne, Enrique ; Ruiz, Carla ; Simonetti, Aline.
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55. Influencers vs the power of the crowd: A research about social influence on digital era. (2021). Tobon, Sandra ; Garcia-Madariaga, Jesus.
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56. Visual Description of the Indoor Space of Real Estate in Crowd-Sourcing Environments. (2020). Behnam, Tashayo ; Reza, Malek Mohammad ; Sara, Haghbayan.
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57. Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing. (2020). Houston, Mark B ; Hulland, John.
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58. Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John.
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59. El efecto del boca a boca electrónico en el interés de compra de los consumidores. (2020). Januarko, Moehammad Unggul ; Ruswanti, Endang ; Izudin, Amar Nuriman.
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60. Listing Agent Signals: Does a Picture Paint a Thousand Words?. (2019). Seiler, Michael ; Luchtenberg, Kimberly F ; Sun, Hua.
    In: The Journal of Real Estate Finance and Economics.
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61. MLS Information Sharing Intensity and Housing Market Outcomes. (2018). Dare, William H ; Allen, Marcus T ; Li, Lingxiao.
    In: The Journal of Real Estate Finance and Economics.
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62. The Role of Semiotics in Tourism Destination Branding through Social Media: The Case of Switzerland. (2017). Antoine, Golinvaux ; Ioannis, Evagelou.
    In: Tourism Research Institute.
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63. The Role of the Soft Innovation in the Research of Low-Tech Sectors on the Example of Food Industry (Rola innowacji miekkich w badaniach innowacyjnosci przedsiebiorstw z sektorow niskotechnologicznych na przykladzie sektora spozywczego). (2016). Klimczuk-Kochańska, Magdalena ; Klimczuk-Kochanska, Magdalena .
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64. Rola innowacji miękkich w badaniach innowacyjności przedsiębiorstw z sektorów niskotechnologicznych na przykładzie sektora spożywczego. (2016). Klimczuk-Kochańska, Magdalena ; Klimczuk-Kochaska, Magdalena.
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65. Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea. (2016). Lee, Wonkyong B ; Dewhirst, Timothy ; Ling, Pamela M ; Fong, Geoffrey T.
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66. Determinants of innovation behaviour and investment estimates for west-german manufacturing firms. (2003). Smolny, Werner.
    In: Economics of Innovation and New Technology.
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67. Vertical product differentiation and entry deterrence. (1997). Lutz, Stefan.
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