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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. (2023). Cheng, Yimin ; Orazi, Davide Christian ; Ranjan, Bhoomija.
In: Journal of the Academy of Marketing Science.
RePEc:spr:joamsc:v:51:y:2023:i:3:d:10.1007_s11747-022-00917-z.

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  1. Modeling emoji online marketing on websites among young consumers: the moderation effect of age. (2025). Edu, Tudor ; Duffett, Rodney ; Maraule, Mihlali.
    In: Future Business Journal.
    RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00509-7.

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  2. Emoji marketing: Toward a theory of brand paralinguistics. (2025). Almaguer, Jacob ; Felix, Reto ; Harmeling, Colleen M.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:42:y:2025:i:1:p:95-112.

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  3. The effect of emojis in travel experience sharing. (2024). Liao, Qiwei ; Yan, Huili ; Xiong, Hao.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:107:y:2024:i:c:s0160738324000756.

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    RePEc:gam:jsusta:v:14:y:2022:i:2:p:848-:d:723138.

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  33. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. (2022). Marvi, Reza ; Foroudi, Pantea ; Colmekcioglu, Nazan ; Okumus, Fevzi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:153:y:2022:i:c:p:235-250.

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  34. Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Fashami, Rahime Zaman ; Foroudi, Pantea ; Mahavarpour, Nasrin ; Akbari, Morteza ; Khodayari, Maryam.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:663-689.

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  35. Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties. (2022). Azer, Jaylan ; Ranaweera, Chatura.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:146:y:2022:i:c:p:118-133.

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  36. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:80-92.

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  37. Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. (2022). Hennig-Thurau, Thorsten ; Bartschat, Maria ; Cziehso, Gerrit.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:393-409.

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  38. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211060784.

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  39. “Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Park, Young Joon ; Yoon, Yeujun ; Joo, Jaewoo ; Polpanumas, Charin.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:19:p:10912-:d:647678.

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  40. Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis. (2021). Vo-Thanh, Tan ; Plotkina, Daria ; Haller, Coralie.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:15:p:8149-:d:598497.

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  41. Professional reviews as service: A mix method approach to assess the value of recommender systems in the entertainment industry. (2021). Liu, Yulin ; Abbate, Tindara ; Perano, Mirko ; Casali, Gian Luca.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:169:y:2021:i:c:s0040162521002328.

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  42. Does educating customers create positive word of mouth?. (2021). Sun, Xiaochi ; Foscht, Thomas ; Eisingerich, Andreas B.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002046.

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  43. The influence of launching mobile channels on online customer reviews. (2021). Mariani, Marcello M ; Kim, Jongmin ; Lee, Eun Kyung.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:137:y:2021:i:c:p:366-378.

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  44. Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. (2021). Kumar, Satish ; Pandey, Nitesh ; Donthu, Naveen ; Mishra, Akanksha.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:758-773.

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  45. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:131:y:2021:i:c:p:183-195.

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  46. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. (2021). Kakaria, Shobhit ; Bigne, Enrique ; Ruiz, Carla ; Simonetti, Aline.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:279-288.

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  47. Influencers vs the power of the crowd: A research about social influence on digital era. (2021). Tobon, Sandra ; Garcia-Madariaga, Jesus.
    In: Estudios Gerenciales.
    RePEc:col:000129:019693.

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  48. Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing. (2020). Houston, Mark B ; Hulland, John.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-020-00721-7.

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  49. Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John.
    In: AMS Review.
    RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7.

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  50. El efecto del boca a boca electrónico en el interés de compra de los consumidores. (2020). Januarko, Moehammad Unggul ; Ruswanti, Endang ; Izudin, Amar Nuriman.
    In: Revista CEA.
    RePEc:col:000549:019255.

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