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1. Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth. (2024). Maiberger, Tobias ; Koschate-Fischer, Nicole ; Schindler, David.
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2. Self-disclosure of content creators: A systematic review and holistic framework. (2024). Wang, Fan ; Carlson, Brad D.
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3. Impact of Electronic Word of Mouth on Customers€™ Buying Intention Considering Trust as a Mediator: A SEM Approach. (2024). Mehjabin, Nadia ; Mahmud, Md Shahed ; Ali, Md Rostam ; Islam, Md Nazmul.
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4. The impact of consumer personality and social network position on brand community engagement. (2024). Perotti, Victor ; Kara, Selcan ; Akdevelioglu, Duygu.
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5. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study. (2024). Curras-Perez, Rafael ; Bigne, Enrique ; Ruiz, Carla.
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6. Consumer uptake of energy-efficient appliances in Indias online marketplace: An electronic word-of-mouth (eWOM) process model. (2024). Dash, Raj ; Bhattacharjee, Biplab.
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7. Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance. (2024). Gvili, Yaniv ; Levy, Shalom.
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8. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
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9. Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age. (2024). Yoganathan, Vignesh ; Osburg, Victoria-Sophie ; Shukla, Paurav ; Liu, Hongfei ; Jayawardhena, Chanaka.
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10. Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture. (2024). Abdelmoety, Ziad Hassan ; Eid, Riyad ; Daher, Maya Mostafa ; Agag, Gomaa ; Durrani, Baseer Ali.
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11. Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread. (2024). Kim, Hongmin ; Spezzano, Francesca ; Hamby, Anne.
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12. The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness. (2023). Abdulrazak, Sham ; Sheak, Elvin.
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13. Developing a comprehensive model for the knowledge productivity in electronic word-of-mouth marketing for banks. (2023). Hamzavi, Jahangir.
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14. Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. (2023). Cheng, Yimin ; Orazi, Davide Christian ; Ranjan, Bhoomija.
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15. Exclusivity strategies for digital products across digital and physical markets. (2023). Albers, Sönke ; Seifert, Rouven ; Kleinen, Ole ; Clement, Michel ; Otten, Cord.
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16. Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies. (2023). Kalia, Prateek ; Rrustemi, Visar ; Martin, Sebastian ; Chawdhary, Rahul ; Mladenovi, Duan.
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17. Value of Communication and Social Media: An Equilibrium Theory of Messaging. (2023). Anglin, Paul ; Gao, Yanmin.
    In: The Journal of Real Estate Finance and Economics.
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18. Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths. (2023). Izquierdo-Marin, Sandra Sofia ; Alvarez-Becerra, Rina ; Rettig, Pilar Valenzuela ; Fernandez-Mantilla, Mirtha Mercedes ; Muller-Perez, Jessica ; Garcia-Salirrosas, Elizabeth Emperatriz ; Acevedo-Duque, Angel.
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19. The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. (2023). Wu, Li-Wei ; Lin, Hongxi ; Su, Bo-Chiuan.
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20. Do submission devices influence online review ratings differently across different types of platforms? A big data analysis. (2023). Borghi, Matteo ; Mariani, Marcello M ; Laker, Benjamin.
    In: Technological Forecasting and Social Change.
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21. Authentic isnt always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration. (2023). Andonopoulos, Vasiliki ; Lee, Jenny ; Mathies, Christine.
    In: Journal of Retailing and Consumer Services.
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22. What do consumers want? A methodological framework to identify determinant product attributes from consumers€™ online questions. (2023). Aw, Eugene Cheng-Xi ; Fernando, Angeline Gautami.
    In: Journal of Retailing and Consumer Services.
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23. Consequences of consumer regret with online shopping. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavin, Carlos.
    In: Journal of Retailing and Consumer Services.
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24. Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers€™ justice perceptions. (2023). Aksoy, Nilsah Cavdar ; Yazici, Nihal.
    In: Journal of Retailing and Consumer Services.
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25. Accelerating new product diffusion: How lead users serve as opinion leaders in social networks. (2023). Qiu, Yong ; Xie, Wenxuan ; Tiberius, Victor ; Wang, Nan.
    In: Journal of Retailing and Consumer Services.
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26. Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions. (2023). Chen, Ruolan ; Yuan, Ruizhi ; Liu, Martin J ; Huang, BO.
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27. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
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28. Role of gender in the creation and persuasiveness of online reviews. (2023). Ravula, Prashanth ; Gauri, Dinesh K ; Bhatnagar, Amit.
    In: Journal of Business Research.
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29. Leveraging user behavior and data science technologies for management: An overview. (2023). Kastanakis, Minas N ; Alcaiz, Mariano ; Blasco-Arcas, Lorena ; Reyes-Menendez, Ana.
    In: Journal of Business Research.
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30. Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal. (2023). Steinhart, Yael ; Moldovan, Sarit ; Shoham, Meyrav.
    In: International Journal of Research in Marketing.
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31. How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Libai, Barak ; Stephen, Andrew T ; Chen, Zoey ; Rosario, Ana Babi ; Bart, Yakov ; Andrews, Michelle ; Inman, Jeffrey J ; Chae, Inyoung ; Thomaz, Felipe ; Schweidel, David A.
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32. Information search behavior at the post-purchase stage of the customer journey. (2022). Gonalves, Renata ; Ferreira, Maura ; Pizzutti, Cristiane.
    In: Journal of the Academy of Marketing Science.
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33. Marketing research on Mobile apps: past, present and future. (2022). Harrigan, Paul ; Michaelidou, Nina ; Pourazad, Naser ; Stocchi, Lara ; Tanusondjaja, Arry.
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34. Being Informed or Getting the Product?. (2022). Zimmermann, Steffen ; Wrabel, Andrea ; Kupfer, Alexander.
    In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK.
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35. The Impact of Hotel Customer Experience on Customer Satisfaction through Online Reviews. (2022). Kim, Yae-Ji.
    In: Sustainability.
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36. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. (2022). Marvi, Reza ; Foroudi, Pantea ; Colmekcioglu, Nazan ; Okumus, Fevzi.
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37. Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Fashami, Rahime Zaman ; Foroudi, Pantea ; Mahavarpour, Nasrin ; Akbari, Morteza ; Khodayari, Maryam.
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38. Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties. (2022). Azer, Jaylan ; Ranaweera, Chatura.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:146:y:2022:i:c:p:118-133.

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39. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
    In: Journal of Business Research.
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40. Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. (2022). Hennig-Thurau, Thorsten ; Bartschat, Maria ; Cziehso, Gerrit.
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41. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
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42. “Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. (2021). Park, Young Joon ; Yoon, Yeujun ; Joo, Jaewoo ; Polpanumas, Charin.
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43. Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis. (2021). Vo-Thanh, Tan ; Plotkina, Daria ; Haller, Coralie.
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44. Professional reviews as service: A mix method approach to assess the value of recommender systems in the entertainment industry. (2021). Liu, Yulin ; Abbate, Tindara ; Perano, Mirko ; Casali, Gian Luca.
    In: Technological Forecasting and Social Change.
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45. Does educating customers create positive word of mouth?. (2021). Sun, Xiaochi ; Foscht, Thomas ; Eisingerich, Andreas B.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921002046.

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46. The influence of launching mobile channels on online customer reviews. (2021). Mariani, Marcello M ; Kim, Jongmin ; Lee, Eun Kyung.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:137:y:2021:i:c:p:366-378.

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47. Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. (2021). Kumar, Satish ; Pandey, Nitesh ; Donthu, Naveen ; Mishra, Akanksha.
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48. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:131:y:2021:i:c:p:183-195.

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49. How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. (2021). Kakaria, Shobhit ; Bigne, Enrique ; Ruiz, Carla ; Simonetti, Aline.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:279-288.

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50. Influencers vs the power of the crowd: A research about social influence on digital era. (2021). Tobon, Sandra ; Garcia-Madariaga, Jesus.
    In: Estudios Gerenciales.
    RePEc:col:000129:019693.

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51. Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing. (2020). Houston, Mark B ; Hulland, John.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-020-00721-7.

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52. Conceptual review papers: revisiting existing research to develop and refine theory. (2020). Hulland, John.
    In: AMS Review.
    RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00168-7.

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53. El efecto del boca a boca electrónico en el interés de compra de los consumidores. (2020). Januarko, Moehammad Unggul ; Ruswanti, Endang ; Izudin, Amar Nuriman.
    In: Revista CEA.
    RePEc:col:000549:019255.

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