1. Influencer marketing unlocked: Understanding the value chains driving the creator economy. (2025). Lans, Ralf ; Kannan, P K ; Hofstetter, Reto ; Haenlein, Michael ; Zhang, Lingling ; Donkers, Bas ; Yang, Jeremy ; Beichert, Maximilian ; Shapira, Daniel ; Rosario, Ana Babi ; Muller, Eitan ; Libai, Barak ; Mayzlin, Dina ; Lanz, Andreas.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01073-2.

   Full description at Econpapers || Download paper

2. Virtual Influencers (VIs) As Marketing Communication Tools. (2025). Mazurkiewicz-Pizlo, Anna.
   In: European Research Studies Journal.
   RePEc:ers:journl:v:xxviii:y:2025:i:1:p:472-492.

   Full description at Econpapers || Download paper

3. Navigating the uncertainty path of virtual influencers: Empirical evidence through a cultural lens. (2025). Janovsk, Kamila ; Bresciani, Stefano ; Rizzo, Cristian ; Baima, Gabriele.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:210:y:2025:i:c:s0040162524006942.

   Full description at Econpapers || Download paper

4. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers. (2025). Guo, Zhiwei ; Yang, Hongtao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000207.

   Full description at Econpapers || Download paper

5. Is it real or not? construction of meaning and identity in virtual influencer marketing. (2025). Thompson, Jamie ; Igarashi, Reika ; Krowinska, Agata ; Logan-McFarlane, Ashleigh.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001857.

   Full description at Econpapers || Download paper

6. Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust. (2025). Ren, Shuang ; Nagy, Peter ; Chowdhury, Soumyadeb ; Joel-Edgar, Sian.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400643x.

   Full description at Econpapers || Download paper

7. AI vs. human-generated content and accounts on Instagram: User preferences, evaluations, and ethical considerations. (2024). Oh, Chang Hoon ; Park, Jeongeun ; Kim, Hayoung.
   In: Technology in Society.
   RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x24002537.

   Full description at Econpapers || Download paper

8. Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes. (2024). Iacobucci, Serena ; de Cicco, Roberta ; Palumbo, Riccardo ; Cannito, Loreta ; Ceccato, Irene ; Onesti, Gianni.
   In: Technology in Society.
   RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24000368.

   Full description at Econpapers || Download paper

9. Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Puertas, Rosa ; Carracedo, Patricia ; Allal-Cherif, Oihab.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007989.

   Full description at Econpapers || Download paper

10. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000389.

    Full description at Econpapers || Download paper

11. Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement. (2024). Luo, Shaohua ; Jiang, Kan ; Zheng, Junyuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004113.

    Full description at Econpapers || Download paper

12. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003612.

    Full description at Econpapers || Download paper

13. Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement. (2024). Egger, Roman ; Fung, Kevin Kam ; Yu, Joanne ; Dickinger, Astrid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003119.

    Full description at Econpapers || Download paper

14. Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004211.

    Full description at Econpapers || Download paper

15. Virtual versus human: Unraveling consumer reactions to service failures through influencer types. (2024). Ran, Yaxuan ; Wang, Valerie Lynette ; Zhao, Taiyang ; Zhou, Liying ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001619.

    Full description at Econpapers || Download paper

16. The effect of different types of virtual influencers on consumers’ emotional attachment. (2024). Lin, Zhi Bin ; Xia, Senmao ; Yan, JI ; Jiang, Amanda.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001504.

    Full description at Econpapers || Download paper

17. Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance. (2024). Kim, Youn-Kyung ; Lee, Hyunhwan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001152.

    Full description at Econpapers || Download paper

18. Virtual influencers and data privacy: Introducing the multi-privacy paradox. (2024). Mifsud, Matthieu ; Viglia, Giampaolo ; Liyanaarachchi, Gajendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000882.

    Full description at Econpapers || Download paper

19. The authentic virtual influencer: Authenticity manifestations in the metaverse. (2024). Ameen, Nisreen ; Moulard, Julie Guidry ; McKenna, Brad ; Koles, Bernadett ; Audrezet, Alice.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006847.

    Full description at Econpapers || Download paper

20. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003356.

    Full description at Econpapers || Download paper

21. Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers. (2023). Sands, Sean ; Ferraro, Carla ; Hemsley, Alicia.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:4:p:463-479.

    Full description at Econpapers || Download paper

1. Araque, J. ; Moynihan, Q. A creepy virtual influencer looks so human, her skin changes with her surroundings. 2021, September 7 Business Insider. -
   Paper not yet in RePEc: Add citation now
   
2. Arsenyan, J. ; Mirowska, A. Almost human? A comparative case study on the social media presence of virtual influencers. 2021 International Journal of Human-Computer Studies. 155 -
   Paper not yet in RePEc: Add citation now
   
3. Baklanov, N. The top Instagram virtual influencers in 2019. 2019, November 14 Hype Auditor. -
   Paper not yet in RePEc: Add citation now
   
4. Balis, J. How brands can enter the metaverse. 2022, January 3 Harvard Business Review. -
   Paper not yet in RePEc: Add citation now
   
5. Bradley, S. Even better than the real thing? Meet the virtual influencers taking over your feeds. 2020, March 20 The Drum. -
   Paper not yet in RePEc: Add citation now
   
6. Caldwell, G. Meet Yumi, SK-II’s autonomous animated digital influencer. 2019, June 25 Global Cosmetic News. -
   Paper not yet in RePEc: Add citation now
   
7. Campbell, C. ; Marks, L.J. Good native advertising isn’t a secret. 2015 Business Horizons. 58 599-606
   Paper not yet in RePEc: Add citation now
   
8. Campbell, C. ; Plangger, K. ; Sands, S. ; Kietzmann, J. Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising. 2021 Journal of Advertising. 51 22-38
   Paper not yet in RePEc: Add citation now
   

9. Campbell, C. ; Sands, S. ; Ferraro, C. ; Tsao, H.Y.J. ; Mavrommatis, A. From data to action: How marketers can leverage AI. 2020 Business Horizons. 63 227-243

10. Chitrakorn, K. Navigating the creator economy gold rush. 2021, August 4 Vogue Business. -
    Paper not yet in RePEc: Add citation now
    

11. Chung, M. ; Ko, E. ; Joung, H. ; Kim, S.J. Chatbot e-service and customer satisfaction regarding luxury brands. 2020 Journal of Business Research. 117 587-595

12. Cook, J. Brands are building their own virtual influencers. Are their posts legal?. 2020, January 29 Huffington Post. -
    Paper not yet in RePEc: Add citation now
    
13. Cooney, B. AI-created influencer lands over 100 sponsorships in under a year. 2021, September 14 Dexerto. -
    Paper not yet in RePEc: Add citation now
    
14. Cusumano, K. Calvin Klein issued an apology for that Bella Hadid-Lil Miquela video. 2019, May 20 W Magazine. -
    Paper not yet in RePEc: Add citation now
    
15. Dans, E. Influencer marketing: A phony industry based on false premises. 2019, July 17 Forbes. -
    Paper not yet in RePEc: Add citation now
    
16. Demsar, V. ; Brace-Govan, J. ; Jack, G. ; Sands, S. The social phenomenon of trolling: Understanding the discourse and social practices of online provocation. 2021 Journal of Marketing Management. 37 1058-1090
    Paper not yet in RePEc: Add citation now
    
17. Dill-Shackleford, K.E. ; Vinney, C. ; Hopper-Losenicky, K. Connecting the dots between fantasy and reality: The social psychology of our engagement with fictional narrative and its functional value. 2016 Social and Personality Psychology Compass. 10 634-646
    Paper not yet in RePEc: Add citation now
    
18. Downie, M. ; Mageau, G.A. ; Koestner, R. What makes for a pleasant social interaction? Motivational dynamics of interpersonal relations. 2008 The Journal of Social Psychology. 148 523-534
    Paper not yet in RePEc: Add citation now
    
19. Edwards, C. ; Edwards, A. ; Stoll, B. ; Lin, X. ; Massey, N. Evaluations of an artificial intelligence instructor’s voice: Social identity theory in human-robot interactions. 2019 Computers in Human Behavior. 90 357-362
    Paper not yet in RePEc: Add citation now
    
20. Feine, J. ; Gnewuch, U. ; Morana, S. ; Maedche, A. A taxonomy of social cues for conversational agents. 2019 International Journal of Human-Computer Studies. 132 138-161
    Paper not yet in RePEc: Add citation now
    
21. Felnhofer, A. ; Kaufmann, M. ; Atteneder, K. ; Kafka, J.X. ; Hlavacs, H. ; Beutl, L. ; Hennig-Fast, K. ; Kothgassner, O.D. The mere presence of an attentive and emotionally responsive virtual character influences focus of attention and perceived stress. 2019 International Journal of Human-Computer Studies. 132 45-51
    Paper not yet in RePEc: Add citation now
    
22. Florian, A. This ‘imperfect’ virtual influencer is challenging beauty standards in China. 2021, August 18 CNN. -
    Paper not yet in RePEc: Add citation now
    
23. Gnewuch, U. ; Morana, S. ; Maedche, A. Towards designing cooperative and social conversational agents for customer service. 2017 En : Proceedings of the International Conference on Information Systems (ICIS). Association for Information Systems: Atlanta, GA
    Paper not yet in RePEc: Add citation now
    

24. Grewal, D. ; Roggeveen, A.L. ; Nordfält, J. The future of retailing. 2017 Journal of Retailing. 93 1-6

25. Guthrie, S. Virtual influencers—More human than humans. 2020 En : Yesiloglu, S. ; Costello, J. Influencer marketing: Building brand communities and engagement. Taylor & Francis Group: Milton Park, UK
    Paper not yet in RePEc: Add citation now
    
26. Handley, L. ‘We're binge-eating chips not quinoa’: How influencers have pivoted in generation lockdown. 2020, April 21 CNBC. -
    Paper not yet in RePEc: Add citation now
    
27. Hanus, M.D. ; Fox, J. Persuasive avatars: The effects of customizing a virtual salesperson’s appearance on brand liking and purchase intentions. 2015 International Journal of Human-Computer Studies. 84 33-40
    Paper not yet in RePEc: Add citation now
    
28. Harding, S. Giving brands “virtual appeal”: How CGI is infiltrating mainstream media. 2019 Verdict. -
    Paper not yet in RePEc: Add citation now
    
29. Harding, S. Mindshare trends report. 2019 :
    Paper not yet in RePEc: Add citation now
    
30. Haslam, N. Dehumanization: An integrative review. 2006 Personality and Social Psychology Review. 10 252-264
    Paper not yet in RePEc: Add citation now
    
31. Hiort, A. Prada creates virtual muse named Candy. 2021 Virtual Humans. -
    Paper not yet in RePEc: Add citation now
    
32. Hiort, A. Virtual influencers: The future of fashion. 2021 Virtual Humans. -
    Paper not yet in RePEc: Add citation now
    
33. Hobbs, R. Gucci and Roblox create Gucci Garden metaverse. 2021, May 27 Stylus. -
    Paper not yet in RePEc: Add citation now
    
34. Huang, M.H. ; Rust, R.T. Artificial intelligence in service. 2018 Journal of Service Research. 21 155-172
    Paper not yet in RePEc: Add citation now
    
35. Hwang, K. ; Zhang, Q. Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. 2018 Computers in Human Behavior. 87 155-173
    Paper not yet in RePEc: Add citation now
    
36. Jackson, L.M. Shudu Gram is a white man’s digital projection of real-life black womanhood. 2018, May 4 The New Yorker. -
    Paper not yet in RePEc: Add citation now
    
37. Jerger, C. ; Wirtz, J. Service employee responses to angry customer complaints: The roles of customer status and service climate. 2017 Journal of Service Research. 20 362-378
    Paper not yet in RePEc: Add citation now
    
38. Kietzmann, J. ; Lee, L.W. ; McCarthy, I.P. ; Kietzmann, T.C. Deepfakes: Trick or treat?. 2020 Business Horizons. 63 135-146
    Paper not yet in RePEc: Add citation now
    
39. Kim, J. Advertising in the metaverse: Research agenda. 2021 Journal of Interactive Advertising. 21 141-144
    Paper not yet in RePEc: Add citation now
    
40. Klein, M. The problematic fakery of Lil Miquela explained—An exploration of virtual influencers and realness. 2020, November 17 Forbes. -
    Paper not yet in RePEc: Add citation now
    
41. Kramer, S.D. The impact of influencer marketing on consumers. 2018, October 10 LinkedIn. -
    Paper not yet in RePEc: Add citation now
    
42. LivePerson, RBS creates a personal mobile experience that allows consumers to be more connected than ever before. 2021 :
    Paper not yet in RePEc: Add citation now
    
43. Lorenz, T. Rising Instagram stars are posting fake sponsored content. 2018, December 18 The Atlantic. -
    Paper not yet in RePEc: Add citation now
    
44. Mani, Z. ; Chouk, I. Consumer resistance to innovation in services: Challenges and barriers in the Internet of Things era. 2018 Journal of Product Innovation Management. 35 780-807
    Paper not yet in RePEc: Add citation now
    
45. Moustakas, E. ; Lamba, N. ; Mahmoud, D. ; Ranganathan, C. Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. 2020 En : Proceedings of the 2020 International Conference on Cyber Security and Protection of Digital Services. Institute of Electrical and Electronics Engineers: Piscataway, NJ
    Paper not yet in RePEc: Add citation now
    
46. Nass, C. ; Moon, Y. Machines and mindlessness: Social responses to computers. 2000 Journal of Social Issues. 56 81-103
    Paper not yet in RePEc: Add citation now
    
47. Naumann, S. ; Daubenbüchel, C. Virtual influencers—The next hype in influencer marketing?. 2021, May 27 OMD. -
    Paper not yet in RePEc: Add citation now
    
48. Nguyen, H. The rise of the virtual influencer. 2021, July 23 SAMM. -
    Paper not yet in RePEc: Add citation now
    
49. Pan, Z. ; Lu, Y. ; Wang, B. ; Chau, P.Y.K. Who do you think you are? Common and differential effects of social self-identity on social media usage. 2017 Journal of Management Information Systems. 34 71-101
    Paper not yet in RePEc: Add citation now
    
50. Price, R. Microsoft is deleting its AI chatbot’s incredibly racist tweets. 2016, March 24 Business Insider. -
    Paper not yet in RePEc: Add citation now
    
51. Rasmussen, M. 5 innovative commercials featuring virtual influencers. 2021, August 25 Virtual Humans. -
    Paper not yet in RePEc: Add citation now
    

52. Sands, S. ; Campbell, C. ; Ferraro, C. ; Mavrommatis, A. Seeing light in the dark: Investigating the dark side of social media and user response strategies. 2020 European Management Journal. 38 45-53

53. Sands, S. ; Ferraro, C. ; Campbell, C. ; Tsao, H.Y. Managing the human–chatbot divide: How service scripts influence service experience. 2021 Journal of Service Management. 32 246-264
    Paper not yet in RePEc: Add citation now
    
54. Seymour, M. ; Riemer, K. ; Kay, J. Actors, avatars, and agents: Potentials and implications of natural face technology for the creation of realistic visual presence. 2018 Journal of the Association for Information Systems. 19 953-981
    Paper not yet in RePEc: Add citation now
    
55. Seymour, M. ; Yuan, L. ; Dennis, A. ; Riemer, K. Crossing the uncanny valley? Understanding affinity, trustworthiness, and preference for more realistic virtual humans in immersive environments. 2019 En : Proceedings of the 52ndHawaii International Conference on System Sciences. HICSS: Grand Wailea, HI
    Paper not yet in RePEc: Add citation now
    
56. Seymour, M. ; Yuan, L. ; Dennis, A. ; Riemer, K. Facing the artificial: Understanding affinity, trustworthiness, and preference for more realistic digital humans. 2020 En : Proceedings of the 53rd Hawaii International Conference on System Sciences. HICSS: Grand Wailea, HI
    Paper not yet in RePEc: Add citation now
    
57. Shechtman, N. ; Horowitz, L.M. Media inequality in conversation: How people behave differently when interacting with computers and people. 2003 En : Proceedings of the Conference on Human Factors in Computing Systems. Association for Computing Machinery: New York, NY
    Paper not yet in RePEc: Add citation now
    
58. Sheehan, K.B. ; Morrison, D.K. The creativity challenge: Media confluence and its effects on the evolving advertising industry. 2009 Journal of Interactive Advertising. 9 40-43
    Paper not yet in RePEc: Add citation now
    
59. Söderlund, M. ; Oikarinen, E.L. Service encounters with virtual agents: An examination of perceived humanness as a source of customer satisfaction. 2021 European Journal of Marketing. 55 94-121
    Paper not yet in RePEc: Add citation now
    
60. Statista Number of brand-sponsored influencer posts on Instagram from 2016 to 2020. 2021 :
    Paper not yet in RePEc: Add citation now
    
61. Stein, J.P. ; Appel, M. ; Jost, A. ; Ohler, P. Matter over mind? How the acceptance of digital entities depends on their appearance, mental prowess, and the interaction between both. 2020 International Journal of Human-Computer Studies. 142 -
    Paper not yet in RePEc: Add citation now
    
62. Stewart, R. Tommy Hilfiger wants virtual influencers and 3D design to boost its brand credentials. 2019, November 7 The Drum. -
    Paper not yet in RePEc: Add citation now
    
63. Teh, C. China is tempting customers with its flawless AI idols — Virtual influencers who don’t gain weight, never age, and keep their computer-generated noses out of controversy. 2021, August 12 Business Insider. -
    Paper not yet in RePEc: Add citation now
    
64. Thomas, V.L. ; Fowler, K. Close encounters of the AI kind: Use of AI influencers as brand endorsers. 2021 Journal of Advertising. 50 11-25
    Paper not yet in RePEc: Add citation now
    
65. Time Staff The 25 most influential people on the internet. 2018, June 30 Time. -
    Paper not yet in RePEc: Add citation now
    
66. Venkatesh, V. ; Bala, H. Technology Acceptance Model 3 and a research agenda on interventions. 2008 Decision Sciences. 39 273-315
    Paper not yet in RePEc: Add citation now
    
67. Wagman, K.B. A new bot on the block: The rise of virtual influencers and what it means for our online communities. 2020, March 30 Fixing Social Media. -
    Paper not yet in RePEc: Add citation now
    
68. Wiese, E. ; Weis, P.P. It matters to me if you are human—Examining categorical perception in human and nonhuman agents. 2020 International Journal of Human-Computer Studies. 133 1-12
    Paper not yet in RePEc: Add citation now
    
69. Wirtz, J. ; Patterson, P.G. ; Kunz, W.H. ; Gruber, T. ; Lu, V.N. ; Paluch, S. ; Martins, A. Brave new world: Service robots in the frontline. 2018 Journal of Service Management. 29 907-931
    Paper not yet in RePEc: Add citation now
    
70. Wong, R. Virtual influencers lead to virtual inauthenticity. 2018, May 15 Adweek. -
    Paper not yet in RePEc: Add citation now
    

1. Role of Modern Technology in Unorganized Retail Sector. (2025). Narang, Ritu ; Tiwari, Sonal.
   In: Journal of the Knowledge Economy.
   RePEc:spr:jknowl:v:16:y:2025:i:1:d:10.1007_s13132-024-01769-4.

   Full description at Econpapers || Download paper

2. Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective. (2025). Jiang, Pingjun.
   In: Journal of Marketing Analytics.
   RePEc:pal:jmarka:v:13:y:2025:i:1:d:10.1057_s41270-023-00260-4.

   Full description at Econpapers || Download paper

3. Factors Affecting Human–AI Collaboration Performances in Financial Sector: Sustainable Service Development Perspective. (2025). Xu, Chao ; Cho, Sung-Eui.
   In: Sustainability.
   RePEc:gam:jsusta:v:17:y:2025:i:10:p:4335-:d:1653150.

   Full description at Econpapers || Download paper

4. Retail consumers conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots. (2025). Attri, Rekha ; Habib, Muhammad Danish ; Yaqub, Muhammad Zafar ; Salam, Mohammad Asif.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004430.

   Full description at Econpapers || Download paper

5. Artificial Intelligence Capital and Employment Prospects. (2024). Drydakis, Nick.
   In: GLO Discussion Paper Series.
   RePEc:zbw:glodps:1408.

   Full description at Econpapers || Download paper

6. The Role of AI in Content Development among Romanian Small Businesses. (2024). Adriana, Tulbure ; Anca, Popescu ; Andreea, Neacu Nicoleta.
   In: Proceedings of the International Conference on Business Excellence.
   RePEc:vrs:poicbe:v:18:y:2024:i:1:p:2353-2364:n:1036.

   Full description at Econpapers || Download paper

7. Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework. (2024). Peterson, Robert ; Rodriguez, Michael.
   In: Journal of Marketing Analytics.
   RePEc:pal:jmarka:v:12:y:2024:i:4:d:10.1057_s41270-023-00287-7.

   Full description at Econpapers || Download paper

8. Artificial Intelligence Capital and Employment Prospects. (2024). Drydakis, Nick.
   In: IZA Discussion Papers.
   RePEc:iza:izadps:dp16866.

   Full description at Econpapers || Download paper

9. AI-Powered Innovation in Digital Transformation: Key Pillars and Industry Impact. (2024). Al-Khalifa, Khalifa N ; Aldoseri, Abdulaziz ; Hamouda, Abdel Magid.
   In: Sustainability.
   RePEc:gam:jsusta:v:16:y:2024:i:5:p:1790-:d:1343415.

   Full description at Econpapers || Download paper

10. Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004211.

    Full description at Econpapers || Download paper

11. Virtual versus human: Unraveling consumer reactions to service failures through influencer types. (2024). Ran, Yaxuan ; Wang, Valerie Lynette ; Zhao, Taiyang ; Zhou, Liying ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001619.

    Full description at Econpapers || Download paper

12. Generative artificial intelligence in small and medium enterprises: Navigating its promises and challenges. (2024). Tinguely, Patrick Nicolas ; Rajaram, Kumaran.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:629-648.

    Full description at Econpapers || Download paper

13. To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. (2024). Li, Jiayuan ; Yule, Jennifer A ; Zhang, Yiwei ; Osadchaya, Elena ; Marder, Ben ; Oliver, Sebastian ; de Regt, Anouk ; Alrabiah, Sara ; Yau, Amy ; Angell, Rob ; Stylos, Nikolaos ; Gao, Liyu ; Lavertu, Laura ; Qi, Kang.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:571-581.

    Full description at Econpapers || Download paper

14. The paradoxes of generative AI-enabled customer service: A guide for managers. (2024). Demsar, Vlad ; Sands, Sean ; Restrepo, Mariluz ; Campbell, Colin ; Ferraro, Carla.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:549-559.

    Full description at Econpapers || Download paper

15. Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction. (2024). Oosthuizen, Kim ; Robertson, Jeandri ; Botha, Elsamari ; Ferreira, Caitlin.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:499-510.

    Full description at Econpapers || Download paper

16. A framework of diversity, equity, and inclusion safeguards for chatbots. (2024). Gali, Nazha ; Anazodo, Kemi Salawu ; Robson, Karen ; Abdelhalim, Esraa.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:487-498.

    Full description at Econpapers || Download paper

17. Trajectories of AI technologies: Insights for managers. (2024). Yalcin, Taylan ; Rabinovich, Tamara ; Berthon, Pierre ; Pehlivan, Ekin.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:461-470.

    Full description at Econpapers || Download paper

18. Leveraging AI for Effective Content Marketing in Libraries: Maximizing User Engagement. (2024). Mursyida, Wan Ainol ; Zanol, Asma Nadia ; Aqilah, Nur Areena.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:9:p:3510-3521.

    Full description at Econpapers || Download paper

19. Examining User Engagement and Experience in Agritech. (2023). Hussein, Lakkis ; Jad, Jaber ; Helmi, Issa ; Roy, Dakroub.
    In: International Journal of Contemporary Management.
    RePEc:vrs:ijcoma:v:59:y:2023:i:2:p:17-32:n:2.

    Full description at Econpapers || Download paper

20. AI-based chatbots in conversational commerce and their effects on product and price perceptions. (2023). Joye, Yannick ; Auruskeviciene, Vilte ; Sidlauskiene, Justina.
    In: Electronic Markets.
    RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00633-8.

    Full description at Econpapers || Download paper

21. Does Artificial Intelligence (AI) Enabled Recruitment Improve Employer Branding?. (2023). Baratelli, Giulia ; Colleoni, Elanor.
    In: International Journal of Business and Management.
    RePEc:ibn:ijbmjn:v:17:y:2023:i:2:p:45.

    Full description at Econpapers || Download paper

22. It is not merely a chat: Transforming chatbot affordances into dual identification and loyalty. (2023). Lee, Kuo-Wei ; Li, Chia-Ying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001947.

    Full description at Econpapers || Download paper

23. The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers€™ engagement. (2023). Rahman, Muhammad ; Hossain, Md Afnan ; Rana, Nripendra P ; Gani, Mohammad Osman ; Muniem, Fadi Abdel ; Bag, Surajit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000206.

    Full description at Econpapers || Download paper

24. Chatbots or me? Consumers€™ switching between human agents and conversational agents. (2023). Zhang, Jin-Ting ; Li, Chia-Ying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000115.

    Full description at Econpapers || Download paper

25. Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers. (2023). Sands, Sean ; Ferraro, Carla ; Hemsley, Alicia.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:4:p:463-479.

    Full description at Econpapers || Download paper

26. THE ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES. (2023). Anca, Popescu.
    In: Annals - Economy Series.
    RePEc:cbu:jrnlec:y:2023:v:3:p:127-134.

    Full description at Econpapers || Download paper

27. Artificial Intelligence and Reduced SMEs Business Risks. A Dynamic Capabilities Analysis During the COVID-19 Pandemic. (2022). Drydakis, Nick.
    In: GLO Discussion Paper Series.
    RePEc:zbw:glodps:1045.

    Full description at Econpapers || Download paper

28. Artificial Intelligence and Reduced SMEs’ Business Risks. A Dynamic Capabilities Analysis During the COVID-19 Pandemic. (2022). Drydakis, Nick.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:24:y:2022:i:4:d:10.1007_s10796-022-10249-6.

    Full description at Econpapers || Download paper

29. Machine learning and artificial intelligence use in marketing: a general taxonomy. (2022). Sestino, Andrea ; Mauro, Andrea ; Bacconi, Andrea.
    In: Italian Journal of Marketing.
    RePEc:spr:ijmark:v:2022:y:2022:i:4:d:10.1007_s43039-022-00057-w.

    Full description at Econpapers || Download paper

30. Artificial intelligence in E-Commerce: a bibliometric study and literature review. (2022). Akter, Shahriar ; Wamba, Samuel Fosso ; Bawack, Ransome Epie ; Andre, Kevin Daniel.
    In: Electronic Markets.
    RePEc:spr:elmark:v:32:y:2022:i:1:d:10.1007_s12525-022-00537-z.

    Full description at Econpapers || Download paper

31. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:179:y:2022:i:1:d:10.1007_s10551-021-04843-y.

    Full description at Econpapers || Download paper

32. Artificial Intelligence and Reduced SMEs Business Risks. A Dynamic Capabilities Analysis during the COVID-19 Pandemic. (2022). Drydakis, Nick.
    In: IZA Discussion Papers.
    RePEc:iza:izadps:dp15065.

    Full description at Econpapers || Download paper

33. Artificial intelligence and cloud-based Collaborative Platforms for Managing Disaster, extreme weather and emergency operations. (2022). Irani, Zahir ; Sivarajah, Uthayasankar ; Gupta, Shivam ; Modgil, Sachin ; Kumar, Ajay.
    In: Post-Print.
    RePEc:hal:journl:hal-04325638.

    Full description at Econpapers || Download paper

34. Artificial intelligence and cloud-based Collaborative Platforms for Managing Disaster, extreme weather and emergency operations. (2022). Irani, Zahir ; Sivarajah, Uthayasankar ; Gupta, Shivam ; Modgil, Sachin ; Kumar, Ajay.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:254:y:2022:i:c:s0925527322002249.

    Full description at Econpapers || Download paper

35. The convenience of shopping via voice AI: Introducing AIDM. (2022). Klaus, Phil ; Zaichkowsky, Judith Lynne.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921000564.

    Full description at Econpapers || Download paper

36. Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis. (2022). Demsar, Vlad ; Sands, Sean ; Rosengren, Sara ; Campbell, Colin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s096969892100391x.

    Full description at Econpapers || Download paper

37. When and how consumers are willing to exchange data with retailers: An exploratory segmentation. (2022). Sands, Sean J ; Pallant, Jessica L ; Afifi, Eslam ; Ferraro, Carla R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003404.

    Full description at Econpapers || Download paper

38. What drives consumers to customize products? The mediating role of brand experience. (2022). Sands, Sean J ; Pallant, Jessica L ; Karpen, Ingo O.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003398.

    Full description at Econpapers || Download paper

39. Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. (2022). Behera, Rajat Kumar ; Bala, Pradip Kumar ; Rana, Nripendra P ; Kizgin, Hatice.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:141:y:2022:i:c:p:685-701.

    Full description at Econpapers || Download paper

40. False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers. (2022). Demsar, Vlad ; Sands, Sean ; Chandler, Garreth ; Ferraro, Carla.
    In: Business Horizons.
    RePEc:eee:bushor:v:65:y:2022:i:6:p:777-788.

    Full description at Econpapers || Download paper

41. Study on the interaction between big data and artificial intelligence. (2022). Ye, Ziwei ; Li, Jin ; Zhang, Caiming.
    In: Systems Research and Behavioral Science.
    RePEc:bla:srbeha:v:39:y:2022:i:3:p:641-648.

    Full description at Econpapers || Download paper

42. The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. (2021). Moen, Oystein ; Pasquine, Mark ; Bjorlo, Lena.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:4:p:2332-:d:503198.

    Full description at Econpapers || Download paper

43. Political, economic, social, technological, legal and environmental dimensions of electric vehicle adoption in the United States: A social-media interaction analysis. (2021). Reiner, David ; Bardhan, Ronita ; Debnath, Ramit ; Miller, J R.
    In: Renewable and Sustainable Energy Reviews.
    RePEc:eee:rensus:v:152:y:2021:i:c:s1364032121009813.

    Full description at Econpapers || Download paper

44. How may I help you? Driving brand engagement through the warmth of an initial chatbot message. (2021). Romero, Marisabel ; Monahan, Lisa ; Kull, Alexander J.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:840-850.

    Full description at Econpapers || Download paper

45. Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business. (2021). Shaily, Sharjana Alam ; Emma, Nazmun Nahar.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2021-04-4.

    Full description at Econpapers || Download paper

46. How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services?. (2020). Kim, Taekyung ; Um, Taehyee ; Chung, Namho.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:12:p:5119-:d:375357.

    Full description at Econpapers || Download paper

47. Product customization: A profile of consumer demand. (2020). Sands, Sean ; Pallant, Jessica ; Karpen, Ingo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919311609.

    Full description at Econpapers || Download paper

48. Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. (2020). Ferreira, Joao ; Wilson, Matthew ; Paschen, Jeannette.
    In: Business Horizons.
    RePEc:eee:bushor:v:63:y:2020:i:3:p:403-414.

    Full description at Econpapers || Download paper

49. AI-enabled recruiting: What is it and how should a manager use it?. (2020). Black, Stewart J ; van Esch, Patrick.
    In: Business Horizons.
    RePEc:eee:bushor:v:63:y:2020:i:2:p:215-226.

    Full description at Econpapers || Download paper

50. Artificial intelligence: Building blocks and an innovation typology. (2020). Paschen, Ulrich ; Kietzmann, Jan ; Pitt, Christine.
    In: Business Horizons.
    RePEc:eee:bushor:v:63:y:2020:i:2:p:147-155.

    Full description at Econpapers || Download paper

Report date: 2025-09-29 23:45:00 || Missing content? Let us know